The 12-point open house checklist every real estate agent needs
From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results
by Darryl Davis Nov 5
9 ways agents should be using AI to drive real estate sales
Creating content for your website, communicating with your sphere of influence and marketing your latest listing are all easy with the help of artificial intelligence, Luke Babich writes
by Luke Babich Oct 22
Latest updates show Matterport's downmarket move no longer virtual
The release of a de-furnishing and automated listing description tools confirm the digital twin leader's effort to reach deeper into the middle of the market. Its Homes.com affiliation won't hurt
by Craig C. Rowe Oct 1
My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
Don't market vacant homes. Be HomeKynd: Tech Review
HomeKynd offers a variety of styles from which to select, so agents don't use the same items from house to house
by Craig C. Rowe May 24
In the wake of Matterport's sale, digital twin options are plentiful
The sale of the most popular digital twin creator should pump some much-needed adrenaline into the space, and the options are many
by Craig C. Rowe Apr 26
Is it real, or is it Bella Staging? Tech Review
With its bespoke approach to every staging challenge, Bella Staging is evolving the category
by Craig C. Rowe Feb 9
Agents are worth more than the current commission model
Agent, attorney, coach and yoga instructor Renee Fishman joins Bernice Ross to discuss the problems and opportunities provided by the ongoing commission debate
by Bernice Ross Jan 5
BoxBrownie selected as latest LeadingRE Solutions Group partner
The Australian image marketing company is the latest preferred partner of LeadingRE’s Solutions Group, a body of vendors chosen to represent a wide range of technologies and service providers
by Craig C. Rowe Nov 9
Don't fret, iPhone photographers, SnapSnapSnap will prove 'em wrong: Tech Review
The app's maker, BoxBrownie, claims that in blind testing, people couldn't tell the difference between a professional photograper's work and an photo taken with its app
by Craig C. Rowe Jul 28
Zillow's new take on listing photos: The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about Zillow's acquisition of VRX Media, the hottest housing markets for 2023, and topics from Left, Middle, Right
by Byron Lazine Dec 15
Proptechs iGuide, HouseLens enter into software collaboration
Digital marketing and a compelling online presence will be more important than ever, especially on mobile devices, according to a new National Association of Realtors' report
by Craig C. Rowe Nov 14