That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
Virtual staging more popular than conventional staging
A new report from HomeJab also indicates agents prefer video tours over 3D tours
by Jim Dalrymple II Oct 19
EXIT Realty teams up with BoxBrownie on photo tech
The new partnership will help EXIT agents virtually stage properties, as well as enhance and edit images
by Jim Dalrymple II Oct 15
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
How technology has shaped multifamily marketing
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
by Michael Zaransky Jun 1
BoxBrownie to cut prices amid COVID-fueled surge in business
The company said that interest in its virtual staging services has surged during the lockdown mandates of the past year
by Jim Dalrymple II Mar 23
Opendoor expands service offerings across multiple markets
The company is expanding its iBuying, in-person and virtual touring and financing services across multiple US markets, according to an Opendoor blog post Thursday
by Lillian Dickerson Dec 10
Out-of-state buyers? 5 tips for helping them in a hot seller's market
Working with buyers from hundreds or thousands of miles away can be a hectic process. However, it all becomes easier (and less stressful) when you have a well-thought-out plan in place. Here are a few tips
by John Gluch Oct 6
Keller Williams president: '50% of your database is in jeopardy'
Keller Williams President Josh Team shared exclusive insight from Google that shows why there's so much market share up for grabs right now and how agents can take advantage
by Patrick Kearns Sep 16
Doing virtual tours? 10 things you should (and shouldn’t) do
Opinion
If you are dedicated to becoming the best listing agent you can be, you owe it to your clients to grow your marketing efforts using this valuable link
by Andrew Fortune Aug 22
Zillow will allow self-tours on all company-owned homes
The company is also adding a digital floor plan to all Zillow-owned listings
by Patrick Kearns Jul 28