This season’s most effective campaigns lean on honesty, grounded storytelling and clear value — signals that real estate audiences want substance over spectacle, Jessi Healey writes
Each AI agent does precisely what a person charged with each job can do: manage ad spend, write about local events and market trends, adjust SEO tactics and follow up on new leads
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Friar served as CFO at Square, sits on the board of Walmart and worked at McKinsey, Salesforce and Goldman Sachs. She was tapped alongside Kevin Weil, who will serve as chief product officer
Opinion
Mega team leader Carl Medford points to several massive shifts that have caused the current commission crisis and the path he sees forward
The longtime film and TV set decorator turned to staging for NYC-based real estate firm Archpoint Advisory on the cusp of the WGA and SAG-AFTRA strikes and is enjoying the opportunity
Lily Liu's company offers rewards and credit reporting for renters. And she said that while there is anxiety in the market, technology has the potential to make things better
For 2 days only, July 11 and 12, you’ve got a chance to score great deals for yourself, your business and clients
Inman's 2022 Black Friday picks for real estate agents, brokers, clients and everyone else in their sphere is jam-packed with cutting-edge tech, home goods and so much more
Aspen, Colorado, a winter playground for the rich and famous, produced 4 out of the 10 biggest mountain and ranch transactions since October, according to a new analysis by Inman
More top luxury brokers are venturing into the metaverse; Inman explores what agents need to know about this nascent category of real estate
A recent viral video suggested iBuyers could jack up the prices of homes. But one expert called the theory 'fairly conspiratorial,' and iBuyers themselves said they still have a tiny share of the market
The New York City-based firm's 4,000 employees will have until Aug. 31 to get their first coronavirus vaccination shot or be fired
Retailers will be slashing prices on everything from home security systems and Apple products to luxury personalized stationery
Sara Patterson is joining the company's C-suite following stints at Walmart, Bonobos, Condé Nast and Gilt Groupe