Boost, browse, broadcast: 3 Facebook strategies you might be missing

Facebook's popularity among agents was proven in an Inman special report. But are agents leveraging its best features?
  • Facebook is the most affordable media source by CPM (cost per thousand of impressions) we've ever seen.
  • Boosted posts have proven to be an effective way to generate more traffic.
  • Pick one day a week to spend 45 minutes finding relevant content to share.

Facebook remains the top gun in your social outreach arsenal. The platform has evolved well beyond keeping in touch with old high school friends. It’s a bonafide news and media generation resource. It’s where companies need to be — and agents are companies. But are they using Facebook’s best features?