Recent Articles by Katie Lance

A man checking Facebook on his laptop and his mobile phone 10 tips for agents ready to jump into Facebook Live with both feet

10 tips for agents ready to jump into Facebook Live with both feet

Facebook Live is one of the hottest growing facets of Facebook and is taking the world by storm. We are seeing celebrities, business owners, real estate pros and everyday people broadcast live on Facebook. It is exciting to see! ......
By Katie Lance | Tuesday, October 18, 2016
4 little things that make a big difference with Facebook

4 little things that make a big difference with Facebook

What good is a status update if it’s never read? What does a link matter if there’s no one on your page to see that you’ve posted it? Let’s face it: Your Facebook followers are absolutely crucial when it comes to launching and maintaining a s...
By Katie Lance | Wednesday, March 2, 2016
LinkedIn: Don’t set it and forget it

LinkedIn: Don’t set it and forget it

Many times, LinkedIn becomes the “set it and forget it” network. But for real estate professionals, there can be a huge opportunity to connect with your current sphere as well as deepen professional relationships with people you recently ...
By Katie Lance | Friday, March 29, 2013
Thumbnail 5 ways to tell your story online

5 ways to tell your story online

Each and every one of us has a story to tell. Our story includes our history, our family, our passions, and of course our place in the real estate industry. But too often, our story gets buried on social media. ......
By Katie Lance | Tuesday, March 19, 2013
Thumbnail Making the cut: The strategy behind all of those apps

Making the cut: The strategy behind all of those apps

  Is your phone cluttered? Do you have apps on there that you downloaded once or twice but never really used? No doubt there are thousands of apps available to download in the app store, but as a real estate ......
By Katie Lance | Tuesday, March 12, 2013
Thumbnail 7 tips for following up effectively after an event

7 tips for following up effectively after an event

I have the good fortune of attending dozens of real estate events and conferences throughout the year – usually two or more per month. After I leave each event, I always have a stash of business cards, receipts, photos on ......
By Katie Lance | Tuesday, March 5, 2013
Thumbnail 3 lessons in branding your real estate business

3 lessons in branding your real estate business

The Girl Scouts have a special place in my heart. After being a loyal Brownie and then Girl Scout for many years in elementary school, I am a sucker for any scout who comes knocking at my door — especially ......
By Katie Lance | Thursday, February 21, 2013
Thumbnail Quick Tip: 5 ways to show the love this Valentine’s Day for real estate pros

Quick Tip: 5 ways to show the love this Valentine’s Day for real estate pros

Are you showing your clients the love? What better holiday to show gratitude than during Valentine’s Day? One of the things I love about Valentine’s Day is that it isn’t just limited to our sweethearts, but it opens a door ......
By Katie Lance | Tuesday, February 12, 2013
Thumbnail Quick Tip: The art of the status update

Quick Tip: The art of the status update

I’ve watched hundreds of real estate professionals launch Facebook business pages, and I can usually tell within the first few weeks how successful they will be in generating likes, comments and shares. First, I look to see if they are ......
By Katie Lance | Tuesday, February 5, 2013
Thumbnail Quick Tip: 5 ways real estate professionals can use the new video app, Vine

Quick Tip: 5 ways real estate professionals can use the new video app, Vine

The social networks are all aflutter this week with news of the latest video app – Vine. Twitter announced on it’s blog: Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos. Like Tweets,...
By Katie Lance | Tuesday, January 29, 2013
Best Practices: Building relationships with social media

Best Practices: Building relationships with social media

Social relationships are at the heart of your business, but building and maintaining valuable relationships is time consuming. For many real estate professionals, social media is an untapped resource to build and maintain solid, mutually beneficial r...
By Katie Lance | Monday, January 28, 2013
Thumbnail [VIDEO] Facebook Graph Search for Realtors

[VIDEO] Facebook Graph Search for Realtors

One of the biggest developments that Facebook has rolled out recently is the new Facebook Graph Search. I had first talked about Facebook Search back at Real Estate Connect SF 2012 and predicted that this would be the “next big ......
By Katie Lance | Friday, January 25, 2013
Thumbnail Quick Tip: 5 ways to increase engagement on Facebook business pages

Quick Tip: 5 ways to increase engagement on Facebook business pages

Let’s face it, in real estate, people do business with agents they know, like and trust. This is a mantra I have heard over and over again at countless events across the country. Facebook is one of the best tools ......
By Katie Lance | Tuesday, January 8, 2013
Thumbnail 3 things in social media you may have missed over the holidays

3 things in social media you may have missed over the holidays

This time between Christmas and New Years is always a challenging one. No matter how much you plan to work (or not work), there are always a lot of distractions; family in town, kids home from school, others working (or ......
By Katie Lance | Friday, December 28, 2012
10 ways to kickoff your 2013 social strategy

10 ways to kickoff your 2013 social strategy

Are you ready for 2013? Do you have a strategy in place for social media? In this webinar, I covered the ten most important things to think about for you and your business as you think about social media in 2013. Whether ......
By Katie Lance | Tuesday, December 18, 2012
Thumbnail Quick Tip: 5 tips for maximizing your holiday Facebook strategy

Quick Tip: 5 tips for maximizing your holiday Facebook strategy

This time of year is always a busy time; frantic last minute purchases, wrapping up end-of-year transactions with clients, preparing for the new year, and the list goes on and on. But, near the top of the list should be ......
By Katie Lance | Tuesday, December 18, 2012
Quick Tip: 7 great sources to curate content

Quick Tip: 7 great sources to curate content

These days, curating content is the name of the game – especially as you plan your 2013 social media strategy. As a real estate agent, broker or marketing professional you need to be on the lookout for some of the ......
By Katie Lance | Tuesday, December 11, 2012
Thumbnail Quick Tip: 7 easy ways to create and promote events on Facebook

Quick Tip: 7 easy ways to create and promote events on Facebook

Networking is and always has been one of the very best ways for real estate agents to grow their business. Going to a mixer or local networking event in your area is always a great reason to dust off the ......
By Katie Lance | Tuesday, December 4, 2012