GeneralSession_RupertMurdoch Rupert Murdoch: ‘What the hell does Zillow mean?’

Rupert Murdoch: ‘What the hell does Zillow mean?’

NEW YORK — Some real estate tech watchers have suggested that realtor.com is due for a name change, arguing that the label doesn’t deliver enough marketing oomph. But Rupert Murdoch, executive chairman of News Corp., the media conglomerate th...
By Teke Wiggin | 10 hours ago
TechTrack_DavidEisenberg 2 devices that will reinvent home tours

2 devices that will reinvent home tours

NEW YORK — Two devices currently under development will reinvent the way buyers tour listings, according to Dave Eisenberg, CEO of 3-D provider Floored. The first is Oculus Rift, a virtual reality headset. The device will let users explore ...
By Teke Wiggin | 13 hours ago
2015 Outlook Darren Bailey: 'Tech needs to catch up quickly to provide brokers and agents the modern experience they deserve'

Darren Bailey: 'Tech needs to catch up quickly to provide brokers and agents the modern experience they deserve'

"As technology providers, we continue to face rapid advances and frequent disruption in our field," says the With the advent of the Internet of Things, individuals are now expecting their enterprise applications to look, work and act like their pers...
By Inman | 17 hours ago
phipatbig/Shutterstock Tech companies sound off on frustrations with MLSs

Tech companies sound off on frustrations with MLSs

NEW YORK — There’s a lot of talk in the industry about building tools to improve the efficiency of real estate transactions. But what happens when a tool designed to do that confronts the inefficiency of the industry itself? Frustration, ...
By Andrea V. Brambila | Wednesday, January 28, 2015
Harish Marnad/Shutterstock 11 startups that are out to change the business of real estate

11 startups that are out to change the business of real estate

NEW YORK — Eleven real estate startups pitched their big ideas to the Real Estate Connect New York City crowd today. Here’s what they are up to: Rentity: Rentity connects renters who are moving out of a place with those who are lookin...
By Paul Hagey | Wednesday, January 28, 2015
GeneralSession_SpencerRascoff Consumers will decide who is king of the online real estate mountain

Consumers will decide who is king of the online real estate mountain

NEW YORK — When Zillow closes its acquisition of Trulia, which Wall Street expects to happen any day now, the megaportal will square off with realtor.com operator Move Inc., which will be determined to unseat the king of the online real estat...
By Paul Hagey | Wednesday, January 28, 2015
phipatbig/Shutterstock Big data tools can have placebo effect

Big data tools can have placebo effect

NEW YORK — Big data tools in real estate may be suffering from “shiny object syndrome,” according to Todd Carpenter, managing director of the National Association of Realtors’ data analytics group. Charmed by such systems’ promise t...
By Teke Wiggin | Wednesday, January 28, 2015
pogonici_ 168042329 Tool tracks listing performance on more than 70 international sites

Tool tracks listing performance on more than 70 international sites

Agents and brokers who advertise their listings through global syndicator Previsite are now tracking listing performance on more than 70 portals worldwide through a partnership with real estate software development firm ListTrac. Fourteen multiple li...
By Andrea V. Brambila | Wednesday, January 28, 2015
Arda Savasciogullari/Shutterstock 5 common real estate social media myths

5 common real estate social media myths

Most real estate agents can attest to hearing common real estate myths — for example, "All real estate agents are the same." Here are five of the most common social media myths for real estate ......
By Kyle Hiscock | Wednesday, January 28, 2015
GeneralSession_JoannaLord copy How to build a high-growth company

How to build a high-growth company

NEW YORK — High-growth companies may seem like anomalies born of luck, but the reality is that they follow distinct practices that any business can put into place. That’s according to Joanna Lord, vice president of marketing at 2-year-old...
By Andrea V. Brambila | Wednesday, January 28, 2015
listhub_hero ListHub general manager discusses Zillow syndication agreement

ListHub general manager discusses Zillow syndication agreement

Yesterday, I had the opportunity to interview Celeste Starchild, ListHub's general manager, who provided us with official word from ListHub about exactly what is happening right now — and what we can expect next ......
By Tim Harris | Wednesday, January 28, 2015
GeneralSession_RobertReffkin Brokers should focus on providing support tools to agents, not leads

Brokers should focus on providing support tools to agents, not leads

NEW YORK — Today’s high-tech brokers often tout their ability to generate leads for real estate agents. But speaking onstage at Real Estate Connect, Robert Reffkin, CEO of New York City-area real estate brokerage Urban Compass, revealed that,...
By Teke Wiggin | Wednesday, January 28, 2015
Ryan McGuire_Gratisography Why Zillow reminds me of my ex-girlfriend

Why Zillow reminds me of my ex-girlfriend

I really like Zillow. For the past several years, I've been using the site to host my customer reviews as well as my sales history. I claim my listings on the site and use the statistics in my seller marketing reports. So why would I be so hesitant t...
By Brett Keppler | Wednesday, January 28, 2015
streeteasy_hero Zillow's StreetEasy adding 3-D floor plans to some listings

Zillow's StreetEasy adding 3-D floor plans to some listings

Marking the latest advance of 3-D into online real estate, StreetEasy, a listing portal owned by Zillow that covers the New York City area, has begun adding interactive 3-D floor plans to some of its listings to help prospective buyers ......
By Teke Wiggin | Wednesday, January 28, 2015
GeneralSession_CareyCorcoran Barbara Corcoran backs real estate website provider

Barbara Corcoran backs real estate website provider

NEW YORK — Barbara Corcoran, founder of New York City-brokerage The Corcoran Group and current “Shark Tank” investor, has given her seal of approval to real estate website provider Real Estate Webmasters, making an investment in the startup...
By Teke Wiggin | Wednesday, January 28, 2015
findthehome Research engine publishing real estate agent performance statistics

Research engine publishing real estate agent performance statistics

FindTheBest, which boasts 25 million monthly visitors to its main website, findthebest.com, unveiled a database on findthehome.com today that lets consumers dig up performance statistics on more than 300,000 real estate agents. The performance data, ...
By Teke Wiggin | Wednesday, January 28, 2015
2015 Outlook Diane Szoke: 'You need to embrace losing if you want to learn'

Diane Szoke: 'You need to embrace losing if you want to learn'

"Channel your negative energy," advises the CEO of Relocality. "Revisit why you lost. Ask for real and honest feedback. Don't be defensive about it — try to really understand it." ......
By Inman | Wednesday, January 28, 2015
LindaParton_ 136835858 Back-office system helps brokers gauge customer satisfaction

Back-office system helps brokers gauge customer satisfaction

Lone Wolf Real Estate Technologies Inc. has completed an integration with agent review platform RealSatisfied, enabling brokers to automatically invite their agents’ clients to fill out a RealSatisfied customer satisfaction survey whenever a tr...
By Paul Hagey | Tuesday, January 27, 2015