Hometown-30 Indie brokers: How to rock at double-ending deals

Indie brokers: How to rock at double-ending deals

Hometown Realty launched a muscular marketing campaign when it signed a $1.1 million listing last spring. The San Marcos, California-based brokerage produced a video celebrating the listing’s motocross track, pushed Facebook ads to users w...
By Teke Wiggin | 17 hours ago
Google search Image via Shutterstock. Backlinks work to drive traffic to your website

Backlinks work to drive traffic to your website

Why do backlinks work? These links essentially prove your website's worth to Google by improving your domain authority and page authority. They can be a quick and easy way to increase your search engine placement. In other words, these link sources a...
By Tyler Zey | 19 hours ago
Google search Image via Shutterstock. Backlinks work to drive traffic to your website

Backlinks work to drive traffic to your website

Why do backlinks work? These links essentially prove your website's worth to Google by improving your domain authority and page authority. They can be a quick and easy way to increase your search engine placement. In other words, these link sources a...
By Tyler Zey | 19 hours ago
estatestartup_select Estate sale startup sells 'everything but the house'

Estate sale startup sells 'everything but the house'

Estate sales typically involve the liquidation of a home. But, of course, the home itself is just one of many pieces of property that often needs to go when an owner dies or moves to an assisted living facility or retirement home. Everything But ...
By Teke Wiggin | 22 hours ago
newscorp Realtor.com operator News Corp. takes stake in India real estate portal

Realtor.com operator News Corp. takes stake in India real estate portal

News Corp., the international media behemoth and new owner of realtor.com operator Move Inc., has taken a 25 percent stake in the operator of the 3-year-old India residential real estate portal PropTiger.com. The investment by News Corp. in the Indi...
By Paul Hagey | Monday, November 24, 2014
sillowhighrise_select Zillow taking 5 more floors in Seattle high-rise

Zillow taking 5 more floors in Seattle high-rise

If brick-and-mortar investments are any indication, operators of real estate’s two most popular sites, Zillow and Trulia, are projecting further digital dominance. Zillow announced today that it’s taking over five more floors in the 42-fl...
By Paul Hagey | Monday, November 24, 2014
Drone image via Shutterstock. Modified. Regulators preparing to drop the hammer on drones

Regulators preparing to drop the hammer on drones

The Federal Aviation Administration plans to group all drones weighing less than 55 pounds under the same set of rules, dashing hopes for looser regulations on small drones used by real estate brokers and agents to shoot footage of listings, The Wa...
By Teke Wiggin | Monday, November 24, 2014
meghankkilgore_select Hacker profile: Meghan Kilgore

Hacker profile: Meghan Kilgore

As lead data analyst at Redfin, Meghan Kilgore uses data to understand what improvements will drive increased customer satisfaction, and partners with the brokerage's agents and engineers to implement those improvements. ......
By Paul Hagey | Sunday, November 23, 2014
murphy_matt_swipe Do you dial, swipe or text? Matt Murphy

Do you dial, swipe or text? Matt Murphy

Tech maven Matt Murphy says drone use by real estate brokerages will really take off when regulators provide more clarity on rules governing their use ......
By Inman | Friday, November 21, 2014
Mobile search image via Shutterstock. What does Google's 'mobile-friendly' search change mean for your site?

What does Google's 'mobile-friendly' search change mean for your site?

There are hundreds of factors that Google considers when they send their bots off to crawl your website. Google bots analyze and interpret web pages inside and out based on a combination of factors, also known as an algorithm, to see how relevant and...
By Erica Tafavoti | Friday, November 21, 2014
Mobile search image via Shutterstock. What does Google's "mobile-friendly" search change mean for your site?

What does Google's "mobile-friendly" search change mean for your site?

There are hundreds of factors that Google considers when they send their bots off to crawl your website. Google bots analyze and interpret web pages inside and out based on a combination of factors, also known as an algorithm, to see how relevant and...
By Erica Tafavoti | Friday, November 21, 2014
docusign_select Samsung Ventures backs DocuSign

Samsung Ventures backs DocuSign

DocuSign, an e-signature and transaction management software provider, has detailed strategic investments the company says will help it grow its mobile reach and expand into Spanish-speaking countries, Singapore and across Asia. The commitments co...
By Teke Wiggin | Friday, November 21, 2014
Screen shot from NAR campaign promoting .realtor domains as trustworthy to consumers. NAR's got plenty of free '.realtor' domains left to give away

NAR's got plenty of free '.realtor' domains left to give away

The National Association of Realtors is ready to give away 500,000 free “.realtor” domains to members, and realtor.com will host agents’ profile pages for them at no charge. But nearly a month after NAR opened up the .realtor domain...
By Paul Hagey | Thursday, November 20, 2014
Data security image via Shutterstock. CRM and lead consolidation tool 'play nice' together

CRM and lead consolidation tool 'play nice' together

Real estate agents get leads from ever more places online. Keeping track of those leads is not always easy. Real estate tech firm Tribus has come up with one way to tackle this problem: The firm has integrated its customer ......
By Andrea V. Brambila | Thursday, November 20, 2014
connectNYC2015speakerslider Top entrepreneurs to speak at Real Estate Connect NYC

Top entrepreneurs to speak at Real Estate Connect NYC

Reddit co-founder Alexis Ohanian, Urbanspoon CEO Keela Robison and Coca-Cola’s David Butler top the list of serial entrepreneurs and business innovators set to take the stage during Real Estate Connect New York City 2015 Jan. 27-30 at the Marriott ...
By Inman | Thursday, November 20, 2014
realtordotcom A first glimpse at how News Corp. will expand realtor.com’s reach

A first glimpse at how News Corp. will expand realtor.com’s reach

Media giant News Corp., which just closed its acquisition of realtor.com operator Move Inc. last week, is already tying the home search portal to several of its publications. The Wall Street Journal now features a widget in the right column of its...
By Paul Hagey | Thursday, November 20, 2014
Stefano Tinti / 
Oculus Rift goggles image via Stefano Tinti / Shutterstock.com Oculus Rift could change the future of home sales

Oculus Rift could change the future of home sales

I saw Zillow CEO Spencer Rascoff playing with some Oculus Rift goggles a few weeks ago. It reminded me what the future might look like. Imagine an Amazon for your home, if you will. Right now, people who buy a home spend money after the purchase by ...
By Bob Stewart | Thursday, November 20, 2014
Jaunt's Executive Team 360-degree video coming to real estate

360-degree video coming to real estate

Virtual 3-D models may be turning heads in real estate, but there’s another medium headed down the pike that’s also likely to grab some eyeballs: 360-degree video. Jaunt, a leading developer of the technology, launched a free Android app and ...
By Teke Wiggin | Thursday, November 20, 2014