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As a real estate agent, you may have heard the buzz about reaching millennials and foreign investors. Did you know YouTube may be one of the least expensive vehicles for you to reach these and other demographics …

Emails are, in most transactions, essential and a significant part of the communications among the various parties involved in real estate transactions. While we have each likely had at least one seller or buyer who does not use email, I suspect those are rare situations, and even then there are others in the process who are using email: escrow, lenders, title, inspectors, agents and others. …

I know someone with an inbox that has over 5,000 messages in it and 1,500 unread emails. Most of it is spam. Ironically, they tend to respond fairly quickly to messages but often lose track of topics over time. …

Whether you’re dating or married to someone in real estate, the truth is you’re in a three-party relationship. There’s you, your main squeeze and the business that’s guaranteed to keep things interesting …

Great blog posts can give a real boost to your search engine rankings and real-life response. If only it were easier to sit down and crank out a long, interesting, entertaining post, right …

Anyone can follow Will Caldwell’s advice for winning a listing without breaking the bank …

Our definition of a hacker is someone who doesn’t accept the status quo but thinks differently in order to solve a problem in a new way. So how can Realtors think like hackers to build their business …

There’s no doubt now that there are riches to be found in the land of social media and online marketing. But still, so many have not fully experienced the benefits of social media in ways that ring the cash register. ...

It’s 5 a.m. and your phone vibrates off the nightstand, waking you from your beauty sleep. It’s a text from a potential homebuyer. Do you jump up and respond …

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you look and feel like an Instagram master — an Instamaster! …

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

When a transaction tanks, there’s usually one common culprit to blame: miscommunication. Too often clients and customers trade in lingo they really don’t understand; and, while you may be telling them the truth, it’s going over their heads and pointing you toward transaction disaster …

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clients when these events happen …

Coming up with fresh ideas to market your brand online in this fast-paced industry is a challenge! There are only so many articles, tweets and posts to read and webinars to attend. We have had so many of you come ...

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clients when these events happen …

Coming up with fresh ideas to market your brand online in this fast-paced industry is a challenge! There are only so many articles, tweets and posts to read and webinars to attend. We have had so many of you come ...

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. PDT Thursday, Aug. 14.  Last week, a coconut mailer proved to be the winning ...

Remember that scene in “The Devil Wears Prada” where Andy and Emily needed to memorize notebooks full of faces and names so they could feed Miranda information at her party? While this case of memorizing details about business associates was a little extreme, it did showcase the importance of being able to recall information about our business contacts on the fly …

In just a shade over two weeks, Real Estate Connect San Francisco will be here. After attending and presenting at two conferences this month in Arizona, the concept of connection seems to be front and center. This would be appropriate in any business, but it is particularly appropriate in real estate. How we connect and communicate is a cornerstone of our world …

Not long ago, resourceful agents would have had to spend considerable time and money to shoot and edit their own videos. Cameras and editing software cost a pretty penny. And there were countless hours spent learning how to use it all …

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you look and feel like an Instagram master — an Instamaster! …

You probably don’t need me to tell you that mobile is important. According to the National Association of Realtors, 93 percent of Realtors use their smartphones to conduct business — and they spend a median 44 percent of their time working on the go. …

With consumers entering the online housing search earlier than ever before, the amount of Internet leads has increased as a direct result. Capturing and selling these leads has become a big business …

Relationships are the key to future success in the real estate business. Relationships pay dividends, build referral networks and can last a lifetime. Leads, however, have an expiration date, are not personal and are sold to the highest bidder …

Here are 10 simple ways agents can stay relevant after handing over the keys to stay top of mind with their clients …

Every so often, new technology comes along that improves the way we do things, and unless you’ve been living under a rock, you probably noticed Instagram recently introduced Hyperlapse, a free smartphone app that is going to be a game changer for real estate professionals who use audiovisual tools to market their listings …

You probably don’t need me to tell you that mobile is important. According to the National Association of Realtors, 93 percent of Realtors use their smartphones to conduct business — and they spend a median 44 percent of their time working on the go. …

When you decide to include video in your real estate marketing, the next question is, “Should I hire someone or shoot the video myself?” The answer depends on what type of video you plan to shoot …

We are living in a world dependent on technology, and apps play an integral role in our lives touching everything from counting calories and getting directions to directly impacting the way we conduct business. But how do we find the most effective, affordable and best apps when there are over 300 apps created each day? Well, if you are a real estate professional, you are in luck …

The illegal nature of drone photography as a commercial (paid) service is clear: You cannot legally hire someone to fly drones, according to the Federal Aviation Administration. This is holding up the aerial photography industry and pushing people to fly drones themselves. Although these drones may seem easy to fly, there is definitely a lot of skill involved to produce quality aerial footage …

In October 2012, I talked with Kerry Melcher about becoming a paperless agent and embracing that lifestyle. With the new year here, I thought I’d catch up with her to see what’s changed and learn about her favorite apps and insights for …