Tom Wang / Shutterstock.com When the market is hot, sellers need extra TLC

When the market is hot, sellers need extra TLC

The amazingly hot real estate market of southern California of 2013 and 2014 produced many listings with multiple offers. In fact, for a while it was the norm. When presenting offers to sellers, “paralysis by analysis” often set in. Which buyer is the best one? Which lender can get the loan done? Which agent has best control of his or her clients, and which offer should we select …

By Calle Montgomery | 22 hours ago
Syda Productions / Shutterstock.com Can you answer these 7 client questions from the bidding war breeding grounds?

Can you answer these 7 client questions from the bidding war breeding grounds?

In our capacity as a seller’s agent in Tampa, we are currently experiencing multiple offers in all price ranges. People are willing to pay the asking price (and sometimes above) because interest rates are so low, and there’s a fear that rates will rise next year. In my experience, properties that are priced well aren’t staying on the market more than a week. And sometimes only one day! …

By Rae Catanese | Wednesday, December 17, 2014
Igor Plotnikov / Shutterstock.com Use technology to make meaningful connections with clients

Use technology to make meaningful connections with clients

An old friend once shared a story about his start in real estate, and it has stuck with me for years. In the early 1980s, he would drive to a neighborhood, park his car and go door to door, introducing himself to the owner of each home and striking up a conversation. Whether the conversation turned to the topic of real estate or not wasn’t the point. His goal was to meet people and build relationships …

By Bill Fishkin | Wednesday, December 17, 2014
shutterstock_177220637 Surprising, innovative homeowner uses for 4 everyday items

Surprising, innovative homeowner uses for 4 everyday items

Leigh Brown shares some surprising (and innovative) uses for Irish Spring soap, Turtle Wax, Rain-X and Tang. Who knew these things were secret weapons for the average homeowner …

By Leigh Brown | Wednesday, December 17, 2014
StockPhotosLV / Shutterstock.com Take a lesson from online dating to tantalize potential buyers

Take a lesson from online dating to tantalize potential buyers

In the age of instant gratification, it’s useful to step back and re-evaluate the best strategy for selling our listings. In one MLS listing, we have the ability to hand over all the goods – data, descriptions, photos, video links, floor plans, pictures and more. This is what buyers say they want, and of course, we want buyers to buy, so it all sounds like a good idea right? Let’s think about it … …

By Greg Eckler | Wednesday, December 17, 2014
Denys Prykhodov / Shutterstock.com Which of the 4 major social networks is best for your business?

Which of the 4 major social networks is best for your business?

If you’re having trouble deciding which social networks to market yourself and your business with, you’re not alone. One of the most common (and preventable) mistakes that agents make online is opening up profiles on a plethora of social networks and not logging in regularly. Being non-responsive to inquiries and comments can quickly damage your customer service record …

By Justin Kerby | Tuesday, December 16, 2014
Docusignpost DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate has grown with the industry, providing Digital Transaction Management and paperless transactions for countless professionals. But how do these professionals use DocuSign to increase their business and create a better customer experience …

By Laura Monroe | Tuesday, December 16, 2014
junpinzon / Shutterstock.com The 5 types of value in real estate

The 5 types of value in real estate

A piece of real estate is not a television or a vehicle, and buying or selling a home is nothing like a trip to pick up new 60″ plasma and a BMW to drive it home in. Real estate is truly unique; there are no two identical parcels of land or homes. Real estate has the added spice of additional parties to the contract, local and national economic influences, changing locational conditions and, most of all, emotionally involved buyers and sellers …

By Hank Miller | Tuesday, December 16, 2014
comingsoon_170263511 The 3 things your MLS must do regarding 'coming soon' listings

The 3 things your MLS must do regarding 'coming soon' listings

What three things must your MLS do regarding “coming soon” listings, and who benefits from these listings? Expert Jon Coile explains everything in a short video …

By Jon Coile | Tuesday, December 16, 2014
Ramon L. Farinos / Shutterstock.com Why your mistakes are the most valuable components of your business

Why your mistakes are the most valuable components of your business

It was October 2010, and the online marketing industry was experiencing a renaissance of sorts. Tasks that were once performed with phone, fax and spreadsheet were beginning to incorporate automated trading platforms, algorithms and computerized exchanges that handled the buying and selling of ad space on websites …

By Jonathan Aizen | Tuesday, December 16, 2014
Tim Masters / Shutterstock.com Promote your charitable activities without promoting yourself

Promote your charitable activities without promoting yourself

This is the time of year when many people and businesses focus on philanthropy as charities make their pushes for year-end giving. In real estate, charitable donating is multi-faceted. It’s always good to give back, and giving back is also one of the ways that brokerages and agents help illustrate their value and engagement in the community …

By Deidre Woollard | Monday, December 15, 2014
Andrey 69 / Shutterstock.com The biggest challenge in the industry today is creating a quality consumer experience

The biggest challenge in the industry today is creating a quality consumer experience

In my opinion, the biggest industry challenge comes from the inside. I think we all need to take a lesson from an old Michael Jackson song called “The Man in the Mirror.” As an industry, I think we need to take a good long look in the mirror and at what we do and do not deliver to the consumer …

By Kenneth Jenny | Monday, December 15, 2014
Lucian Milasan / Shutterstock.com Win the online branding wars by localizing your business

Win the online branding wars by localizing your business

In the past ten years, I’ve given literally thousands of presentations in real estate offices discussing and offering online agent products and marketing. This has offered me a unique insight into who wins the online marketing and branding wars and who loses. One key element to your online and offline success (or failure) is your resolve to commit to one specific geo-targeted market, or localization, or online farm. This change alone will make your site and you stand out from your competition …

By Richard Uzelac | Monday, December 15, 2014
shutterstock_216686422 Brokerages that don't train agents are setting them up for failure

Brokerages that don't train agents are setting them up for failure

Our industry has a bad reputation, right down at the bottom of the heap with personal injury attorneys and used cars salesmen. And you know what? I think we’ve done something to earn that spot. Before you get all fired up in the comment section, though, hear me out …

By Sunny Lake | Friday, December 12, 2014
oneinchpunch / Shutterstock.com Make sure your social media presence isn't hurting your business

Make sure your social media presence isn't hurting your business

We all know what it looks like when a professional relationship grows into a personal relationship. In some cases, this can actually be a good thing because many great friendships do grow from professional relationships. But it’s a fine line to balance, and sometimes mixing the personal with the professional can be disastrous. Consider any of the major political scandals of the last few decades, or even Olivia Pope and President Fitzgerald Grant getting together on my favorite show to binge-watch …

By Marnie Blanco | Friday, December 12, 2014