Influence image via Shutterstock. 6 principles of persuasion every real estate agent should master

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world …

By Guest Contributor | Wednesday, October 15, 2014
Lee_Davenport_YouTube You need to get past these 4 sorry excuses for not being on YouTube

You need to get past these 4 sorry excuses for not being on YouTube

As a real estate agent, you may have heard the buzz about reaching millennials and foreign investors. Did you know YouTube may be one of the least expensive vehicles for you to reach these and other demographics …

By Lee Davenport | Tuesday, October 14, 2014
Confidential image via Shutterstock. Don't make these email faux pas with your real estate clients

Don't make these email faux pas with your real estate clients

Emails are, in most transactions, essential and a significant part of the communications among the various parties involved in real estate transactions. While we have each likely had at least one seller or buyer who does not use email, I suspect those are rare situations, and even then there are others in the process who are using email: escrow, lenders, title, inspectors, agents and others. …

By ActiveRain | Tuesday, October 14, 2014
Checking email image via Shutterstock. Best practices for achieving Inbox 50

Best practices for achieving Inbox 50

I know someone with an inbox that has over 5,000 messages in it and 1,500 unread emails. Most of it is spam. Ironically, they tend to respond fairly quickly to messages but often lose track of topics over time. …

By ActiveRain | Monday, October 13, 2014
Newlyweds image via Shutterstock. 7 signs you’re dating or married to a real estate agent

7 signs you’re dating or married to a real estate agent

Whether you’re dating or married to someone in real estate, the truth is you’re in a three-party relationship. There’s you, your main squeeze and the business that’s guaranteed to keep things interesting …

By Trulia Pro Blog | Friday, October 10, 2014
Better blogging image via Shutterstock. 10 tips for writing longer, more search-friendly blog posts

10 tips for writing longer, more search-friendly blog posts

Great blog posts can give a real boost to your search engine rankings and real-life response. If only it were easier to sit down and crank out a long, interesting, entertaining post, right …

By ActiveRain | Thursday, October 9, 2014
New-home sales image via Shutterstock. 10 simple ways to win that listing

10 simple ways to win that listing

Anyone can follow Will Caldwell’s advice for winning a listing without breaking the bank …

By Will Caldwell | Wednesday, October 8, 2014
Hacker image via Shutterstock. Why Realtors should think like hackers

Why Realtors should think like hackers

Our definition of a hacker is someone who doesn’t accept the status quo but thinks differently in order to solve a problem in a new way. So how can Realtors think like hackers to build their business …

By Guest Contributor | Wednesday, October 8, 2014
Social Media for real estate A beginner’s guide to social media for real estate

A beginner’s guide to social media for real estate

There’s no doubt now that there are riches to be found in the land of social media and online marketing. But still, so many have not fully experienced the benefits of social media in ways that ring the cash register. ...
By Seth Price | Tuesday, October 7, 2014
Texting image via Shutterstock. 6 simple rules to live by when texting clients

6 simple rules to live by when texting clients

It’s 5 a.m. and your phone vibrates off the nightstand, waking you from your beauty sleep. It’s a text from a potential homebuyer. Do you jump up and respond …

By Andrew Flachner | Tuesday, October 7, 2014
Advertising image via Shutterstock. Why the $12 billion real estate ad market is ripe for disruption

Why the $12 billion real estate ad market is ripe for disruption

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption. Real estate agents should no longer accept paying lu
By Will Caldwell | Monday, October 6, 2014
calgary re 3 apps that will make you an Instamaster on Instragram

3 apps that will make you an Instamaster on Instragram

Recently I wrote about how Instagram just might be the best social site in the world for marketers, and I gave some fun examples of how to use it for real estate marketing. This week, I want to share with you three easy to use apps that will make you look and feel like an Instagram master — an Instamaster! …

By Marci James | Monday, October 6, 2014
storyboard How a video ‘blueprint’ can save you time, money

How a video ‘blueprint’ can save you time, money

By now, virtually every agent understands the value of incorporating video into the marketing of their listings. But, before you run out and hit that record button, be sure to begin with your end goal in mind …

By Stephen Schweickart | Friday, October 3, 2014
Confused clients image via Shutterstock. 5 real estate terms your clients just don't understand

5 real estate terms your clients just don't understand

When a transaction tanks, there’s usually one common culprit to blame: miscommunication. Too often clients and customers trade in lingo they really don’t understand; and, while you may be telling them the truth, it’s going over their heads and pointing you toward transaction disaster …

By Trulia Pro Blog | Thursday, October 2, 2014
Big data image via Shutterstock. Free 'big data' resources help agents target new clients

Free 'big data' resources help agents target new clients

The power of big data is about understanding patterns of consumer behavior and profiles, particularly information around “life events” such as marriage, divorce, job change and births. Having this data enables you to advertise to prospective clients when these events happen …

By Guest Contributor | Wednesday, October 1, 2014