Seven signs your neighborhood is an 7 signs a neighborhood will be the next hot spot

7 signs a neighborhood will be the next hot spot

Real estate is an industry that’s all about your hyperlocal expertise. As an agent, you specialize in specific ZIP codes, home types, client types — you name it. This industry is as much about niche specialties as it gets …

By Trulia Pro Blog | Wednesday, July 23, 2014
REC14-SF-BrokerWarRoom2 Top takeaways from Real Estate Connect's Broker War Room

Top takeaways from Real Estate Connect's Broker War Room

Better Homes and Gardens Real Estate President and CEO Sherry Chris led a series of discussions at the Real Estate Connect conference in San Francisco, with dynamic brokers from across the country packing the room to discuss key issues facing brokers. …

By Better Homes and Gardens Real Estate | Tuesday, July 22, 2014
Lead response time image via Shutterstock. 4 ways Realtors can make a great first impression

4 ways Realtors can make a great first impression

Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. …

By Matthew Collis | Tuesday, July 22, 2014
Videographer showcasing lifestyle image via Shutterstock. Do’s and don’ts of listing videos

Do’s and don’ts of listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …

By Stephen Schweickart | Monday, July 21, 2014
Screen shot from "The Most Incredible Real Estate Stats of 2014" slideshow. The real estate stats you can't afford to miss

The real estate stats you can't afford to miss

Market data comes from all over, with seemingly countless entities and organizations compiling the latest on mortgage rates, housing starts, home sales and jobs figures. This is both a positive and negative for industry professionals. …

By Seth Price | Wednesday, July 16, 2014
Blurred vision image via Shutterstock. Facebook rakes in leads if you stop playing games

Facebook rakes in leads if you stop playing games

For the most part, I see two tactics amongst real estate agents when it comes to using Facebook: They either ignore Facebook, seeing it as a time suck, or they spend all of their time on Facebook, trying every conceivable tactic they can find, without learning anything about how Facebook can really work for the real estate industry …

By Christina Ethridge | Monday, July 14, 2014
Screen shot 2014-07-12 at 3.09.00 PM Top marketing secrets for 2015 from the experts at Real Estate Connect

Top marketing secrets for 2015 from the experts at Real Estate Connect

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish.” …

By Seth Price | Saturday, July 12, 2014
Golden Gate Bridge image via Shutterstock. How-to guide for live-tweeting #ICSF

How-to guide for live-tweeting #ICSF

There are many reasons to live-tweet an event: You want to bring your followers along on your Inman Connect San Francisco (#ICSF) adventures; you want to want to drum up some networking opportunities; or maybe you’re just looking to find the perfect grilled dungeness crab (Camino) …

By Guest Contributor | Friday, July 11, 2014
SEO listings (2) The ultimate guide to SEO for your listings

The ultimate guide to SEO for your listings

Whether you are small business owner, real estate agent or a broker agent, making sure your website’s listing pages are optimized for easy crawling, indexing and sharing is essential for ranking your site well. …

By Guest Contributor | Thursday, July 10, 2014
Avoid these sellers (5) 3 listings you should never take -- ever

3 listings you should never take -- ever

New and old agents alike dream of listings. After all, you’ve probably heard the old saying, “If you don’t list, you don’t last.” It’s true that listings are the bee’s knees. A single agent working alone can handle many more listings than he or she can buyers …

By Trulia Pro Blog | Wednesday, July 9, 2014
Showing Suite website screenshot Showing Suite: Inman News Demo Day for real estate professionals

Showing Suite: Inman News Demo Day for real estate professionals

Last week our Demo Day was packed full of awesome ideas on how to make the MOST of the feedback from your listings. We took a look under the hood at Showing Suite – an amazing suite of tools for ...
By Laura Monroe | Tuesday, July 8, 2014
Shooting video image via Shutterstock. Real estate video explosion gives rise to YouTube alternatives, authentic content

Real estate video explosion gives rise to YouTube alternatives, authentic content

The recent emergence of quality smartphone video and the democratization of high-quality video technology seem to be creating the first serious shift in the prevalence of online video for real estate. We can finally see video moving toward becoming a standard complement for an online presence as opposed to a unique offering …

By Sam DeBord | Tuesday, July 8, 2014
Untitled design (32) How to become a local and data expert in the Big 3 era

How to become a local and data expert in the Big 3 era

Instant gratification is the underlying mantra surrounding the modern real estate consumer growing up with the Internet most of their lives, meaning access to information on demand is standard, and their ability to leverage technology to figure obscure things out far outpaces their older counterparts. As this generation enters the housing market, you can bet with certainty they are leveraging every inch of technology on how to find their first house, how to obtain financing, and how to get the best deal …

By Will Caldwell | Monday, July 7, 2014
real estate video sales funnel How to get the biggest bang for your video marketing buck

How to get the biggest bang for your video marketing buck

What do you do if your video marketing budget is limited? Statistics show that community and listing videos, coupled with syndication, will give you the biggest …

By Kathryn Royster | Monday, July 7, 2014
Open House tips 4 easy tips for hosting a great open house this weekend

4 easy tips for hosting a great open house this weekend

I know for a lot of agents, the 4th of July long weekend is just another opportunity to get buyers into your listings. We reached out on Twitter and Facebook using #openhousetip to get some great, insider knowledge on how to throw the best open house around. Below are tips from the experts …

By Gina Thelemann | Saturday, July 5, 2014