Buyer's letter image via Shutterstock. Why buyer letters are risky business

Why buyer letters are risky business

As an exclusive buyer agent, homebuyers ask me all the time about buyer letters. You know the letters I mean: the ones where the buyers write about how much they love the house and why they or their family or their kids will love living there and why the sellers should pick their offer …

By ActiveRain | Tuesday, October 28, 2014
Targeted marketing image via Shutterstock. Promote your real estate business like a PR pro

Promote your real estate business like a PR pro

Whether you are just starting out in the real estate business or you are a veteran agent looking for ways to blow your own horn, you need to get your name and your service out there in front of as many people as you can. I have always been fascinated by the public relations business, and the reality is that if you are building a real estate business, you are also in the PR business …

By Wendy English | Tuesday, October 28, 2014
Updater webinar 7 no-brainers to improve your client experience [webinar recording]

7 no-brainers to improve your client experience [webinar recording]

There’s no on/off switch to help you deliver an excellent client experience. But there are a handful of quick fixes that produce impressive, long-term results. Catch the replay below for a discussion hosted by Laura Monroe of Inman News and ..
By Inman Next | Monday, October 27, 2014
Trick-or-treaters image via Shutterstock. 16 ways to maximize your listing's exposure

16 ways to maximize your listing's exposure

If you have a listing that has been sitting on the market for longer than you thought it would, it might be time to get back to basics and put a little more time and money into marketing the property. A home that might have sold for over list price in less than a day with multiple offers two months ago, even with crappy iPhone photos and monstrous dust bunnies under the coffee table, is going to need a little more love now that we are deep into fall, even if inventory is still at historically low levels …

By Guest Contributor | Monday, October 27, 2014
Plane with Banner Many Realtors are overlooking a lead generation gold mine

Many Realtors are overlooking a lead generation gold mine

If you’re not a professional online marketer or a Web programmer — and most real estates agents are not — the term search engine optimization (SEO) is intimidating. You know it is really important to how your website attracts potential clients, but you may not know how to make that happen …

By Guest Contributor | Friday, October 24, 2014
Mythical dragon image via Shutterstock. You can be a big fish, too

You can be a big fish, too

Mega real estate producers are an enigma. They have secrets and magic formulas and know things the rest of us don’t, which is why they’re so much more successful than everyone else, right? Ironically, some of the biggest misconceptions about top producers are also the biggest reasons many agents don’t and won’t ever achieve that level of success …

By Trulia Pro Blog | Friday, October 24, 2014
Mobile technology image via Shutterstock. Shift your value proposition to land more real estate clients

Shift your value proposition to land more real estate clients

Real estate technology has come a long way in recent years allowing the consumer more control over the homebuying and selling process. The entire real estate search process has been democratized, leading consumers to ask the question, “Why do I need a real estate agent anymore?” …

By Will Caldwell | Thursday, October 23, 2014
Destress image via Shutterstock. 6 ways to destress your real estate transaction

6 ways to destress your real estate transaction

With rising sales prices and very low inventory here in Portland, Oregon, I have been noticing a trend over the past several months of buyers and sellers who are carrying a lot of stress about the sale or purchase of their home.

More transactions seem to be falling apart over buyer and seller differences, and more tense interactions seem to be occurring among real estate agents as they negotiate deals. …

By Guest Contributor | Wednesday, October 22, 2014
Inman News demo day Inman News Demo Day with SmartZip [webinar replay]

Inman News Demo Day with SmartZip [webinar replay]

Did you miss the Inman News Demo Day with SmartZip? Catch the replay here and learn how predictive analytics is moving agents to the front of the line with sellers …

By Laura Monroe | Tuesday, October 21, 2014
Content rules image via Shutterstock. 5 content marketing rules to attract better real estate leads

5 content marketing rules to attract better real estate leads

Use these five content marketing rules to amp up your real estate lead generation process.

When it comes to creating a winning lead generation strategy, content marketing does rule! There is considerable work involved, but any inbound marketing strategy worth its salt involves some type of content marketing to attract and nurture potential customers …

By Rob Wachter | Tuesday, October 21, 2014
red_door2 11 amazing real estate facts to entertain your brain

11 amazing real estate facts to entertain your brain

Did you know about New York’s bizarre seller disclosures or who owns the world’s most lucrative commercial real estate portfolio? Prepare to get your mind blown …

By Seth Williams | Monday, October 20, 2014
Success image via Shutterstock. 17 tips to succeed in real estate sales

17 tips to succeed in real estate sales

Here are 17 real estate success tips from broker-owners Richard and Beth Witt in Long Island, New York, that cover everything from sales to marketing to life planning for real estate agents.

By ActiveRain | Friday, October 17, 2014
Luxury buyer image via Shutterstock. 3 great ways to handle high-maintenance clients

3 great ways to handle high-maintenance clients

We’ve all had them. You might have one now. That seller who takes your comps, cross-references them, adds in seven more, and builds out a spreadsheet — complete with formulas — then wants you to get them into each of the properties so she can point out the comps’ outdated paint colors, inferior appliance brands or other reasons she thinks she should get double the price for her home. …

By Trulia Pro Blog | Thursday, October 16, 2014
Influence image via Shutterstock. 6 principles of persuasion every real estate agent should master

6 principles of persuasion every real estate agent should master

Dr. Robert B. Cialdini wrote a book called “Influence: The Psychology of Persuasion.” It’s one of the most respected books on the subject and used by marketers all around the world …

By Guest Contributor | Wednesday, October 15, 2014
Lee_Davenport_YouTube You need to get past these 4 sorry excuses for not being on YouTube

You need to get past these 4 sorry excuses for not being on YouTube

As a real estate agent, you may have heard the buzz about reaching millennials and foreign investors. Did you know YouTube may be one of the least expensive vehicles for you to reach these and other demographics …

By Lee Davenport | Tuesday, October 14, 2014