StockPhotosLV / Shutterstock.com Take a lesson from online dating to tantalize potential buyers

Take a lesson from online dating to tantalize potential buyers

In the age of instant gratification, it’s useful to step back and re-evaluate the best strategy for selling our listings. In one MLS listing, we have the ability to hand over all the goods – data, descriptions, photos, video links, floor plans, pictures and more. This is what buyers say they want, and of course, we want buyers to buy, so it all sounds like a good idea right? Let’s think about it … …

By Greg Eckler | Wednesday, December 17, 2014
Denys Prykhodov / Shutterstock.com Which of the 4 major social networks is best for your business?

Which of the 4 major social networks is best for your business?

If you’re having trouble deciding which social networks to market yourself and your business with, you’re not alone. One of the most common (and preventable) mistakes that agents make online is opening up profiles on a plethora of social networks and not logging in regularly. Being non-responsive to inquiries and comments can quickly damage your customer service record …

By Justin Kerby | Tuesday, December 16, 2014
Docusignpost DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate has grown with the industry, providing Digital Transaction Management and paperless transactions for countless professionals. But how do these professionals use DocuSign to increase their business and create a better customer experience …

By Laura Monroe | Tuesday, December 16, 2014
junpinzon / Shutterstock.com The 5 types of value in real estate

The 5 types of value in real estate

A piece of real estate is not a television or a vehicle, and buying or selling a home is nothing like a trip to pick up new 60″ plasma and a BMW to drive it home in. Real estate is truly unique; there are no two identical parcels of land or homes. Real estate has the added spice of additional parties to the contract, local and national economic influences, changing locational conditions and, most of all, emotionally involved buyers and sellers …

By Hank Miller | Tuesday, December 16, 2014
comingsoon_170263511 The 3 things your MLS must do regarding 'coming soon' listings

The 3 things your MLS must do regarding 'coming soon' listings

What three things must your MLS do regarding “coming soon” listings, and who benefits from these listings? Expert Jon Coile explains everything in a short video …

By Jon Coile | Tuesday, December 16, 2014
Ramon L. Farinos / Shutterstock.com Why your mistakes are the most valuable components of your business

Why your mistakes are the most valuable components of your business

It was October 2010, and the online marketing industry was experiencing a renaissance of sorts. Tasks that were once performed with phone, fax and spreadsheet were beginning to incorporate automated trading platforms, algorithms and computerized exchanges that handled the buying and selling of ad space on websites …

By Jonathan Aizen | Tuesday, December 16, 2014
Tim Masters / Shutterstock.com Promote your charitable activities without promoting yourself

Promote your charitable activities without promoting yourself

This is the time of year when many people and businesses focus on philanthropy as charities make their pushes for year-end giving. In real estate, charitable donating is multi-faceted. It’s always good to give back, and giving back is also one of the ways that brokerages and agents help illustrate their value and engagement in the community …

By Deidre Woollard | Monday, December 15, 2014
Andrey 69 / Shutterstock.com The biggest challenge in the industry today is creating a quality consumer experience

The biggest challenge in the industry today is creating a quality consumer experience

In my opinion, the biggest industry challenge comes from the inside. I think we all need to take a lesson from an old Michael Jackson song called “The Man in the Mirror.” As an industry, I think we need to take a good long look in the mirror and at what we do and do not deliver to the consumer …

By Kenneth Jenny | Monday, December 15, 2014
Lucian Milasan / Shutterstock.com Win the online branding wars by localizing your business

Win the online branding wars by localizing your business

In the past ten years, I’ve given literally thousands of presentations in real estate offices discussing and offering online agent products and marketing. This has offered me a unique insight into who wins the online marketing and branding wars and who loses. One key element to your online and offline success (or failure) is your resolve to commit to one specific geo-targeted market, or localization, or online farm. This change alone will make your site and you stand out from your competition …

By Richard Uzelac | Monday, December 15, 2014
shutterstock_216686422 Brokerages that don't train agents are setting them up for failure

Brokerages that don't train agents are setting them up for failure

Our industry has a bad reputation, right down at the bottom of the heap with personal injury attorneys and used cars salesmen. And you know what? I think we’ve done something to earn that spot. Before you get all fired up in the comment section, though, hear me out …

By Sunny Lake | Friday, December 12, 2014
oneinchpunch / Shutterstock.com Make sure your social media presence isn't hurting your business

Make sure your social media presence isn't hurting your business

We all know what it looks like when a professional relationship grows into a personal relationship. In some cases, this can actually be a good thing because many great friendships do grow from professional relationships. But it’s a fine line to balance, and sometimes mixing the personal with the professional can be disastrous. Consider any of the major political scandals of the last few decades, or even Olivia Pope and President Fitzgerald Grant getting together on my favorite show to binge-watch …

By Marnie Blanco | Friday, December 12, 2014
Ermolaev Alexander / Shutterstock.com Could your MSA lead you into the woods?

Could your MSA lead you into the woods?

To apply a classic adage to an emerging issue, it’s time we evaluate whether Marketing Services Agreements (“MSAs”) are a wolf in sheep’s clothing within the real estate industry. While many real estate businesses such as title companies, mortgage companies and real estate brokerage companies have created MSAs in recent years, do you really know whether yours is “safe?” …

By Brad Boyd | Friday, December 12, 2014
Regien Paassen / Shutterstock.com Pre-foreclosure listings generate confusion and waste time

Pre-foreclosure listings generate confusion and waste time

A week does not go by where I don’t have a home buyer contact me from Zillow or RealtyTrac about a “pre-foreclosure,” a home that’s in the foreclosure process. These sites that boast pre-foreclosure listings are doing a huge disservice to homebuyers because buyers are confusing what is available inventory and what is not …

By Hank Bailey | Friday, December 12, 2014
lzf / Shutterstock.com Leigh Brown talks responsibility and success

Leigh Brown talks responsibility and success

Leigh Brown talks in a video about the importance of taking responsibility for her own life, whether she’s managing her business or training for a race …

By Leigh Brown | Friday, December 12, 2014
Old and young hands Image via Shutterstock. 4 qualities of the perfect mentor

4 qualities of the perfect mentor

Mentors will be critical as we transition into the next era of real estate. The average age in the real estate industry is 56 years. Digital forms, social media and other advances are changing the game, which is in turn changing the very definition of a mentor …

By Branden Kameka | Thursday, December 11, 2014