Gerald Bernard / Shutterstock.com 3 insights into the future of real estate disruption

3 insights into the future of real estate disruption

Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected. Looking at the current state of the real estate industry, there are a handful of major players at the corporate level that own pretty much everything in the industry, from brokerages to mortgages. The only thing that these conglomerates do not own is the agent and client relationship …

By Will Caldwell | 23 hours ago
Agnes Kantaruk / Shutterstock.com Handwritten notes can be a powerful tool

Handwritten notes can be a powerful tool

You get home from work, and on your way in, you pick up the mail. You leaf through and see a bill, a bill, a flyer, a bill …. oooh, a handwritten envelope! You immediately want to open it to see who sent this lovely piece of mail to you. Why did you react this way …

By Amanda Ross | Thursday, December 18, 2014
vvoe / Shutterstock.com What works (and what really doesn't) in a real estate marketing plan

What works (and what really doesn't) in a real estate marketing plan

Over the past several years, I have noticed things that work and things we agents do that might not be as beneficial as we think; these activities just don’t produce the desired results. The bottom line: if you spend more time on your Facebook page than you do working on your website, then you are limiting your success …

By Hank Bailey | Thursday, December 18, 2014
Sunny studio / shutterstock.com Video: Are brokers the unsung heroes of the industry?

Video: Are brokers the unsung heroes of the industry?

Pam O’Connor, the Leading Real Estate Companies of the World CEO, says that brokers are the Rodney Dangerfields of the industry: they don’t get any respect. She talks about why that needs to change in an opinionated video …

By Pam O'Connor | Thursday, December 18, 2014
Tom Wang / Shutterstock.com When the market is hot, sellers need extra TLC

When the market is hot, sellers need extra TLC

The amazingly hot real estate market of southern California of 2013 and 2014 produced many listings with multiple offers. In fact, for a while it was the norm. When presenting offers to sellers, “paralysis by analysis” often set in. Which buyer is the best one? Which lender can get the loan done? Which agent has best control of his or her clients, and which offer should we select …

By Calle Montgomery | Thursday, December 18, 2014
Syda Productions / Shutterstock.com Can you answer these 7 client questions from the bidding war breeding grounds?

Can you answer these 7 client questions from the bidding war breeding grounds?

In our capacity as a seller’s agent in Tampa, we are currently experiencing multiple offers in all price ranges. People are willing to pay the asking price (and sometimes above) because interest rates are so low, and there’s a fear that rates will rise next year. In my experience, properties that are priced well aren’t staying on the market more than a week. And sometimes only one day! …

By Rae Catanese | Wednesday, December 17, 2014
Igor Plotnikov / Shutterstock.com Use technology to make meaningful connections with clients

Use technology to make meaningful connections with clients

An old friend once shared a story about his start in real estate, and it has stuck with me for years. In the early 1980s, he would drive to a neighborhood, park his car and go door to door, introducing himself to the owner of each home and striking up a conversation. Whether the conversation turned to the topic of real estate or not wasn’t the point. His goal was to meet people and build relationships …

By Bill Fishkin | Wednesday, December 17, 2014
shutterstock_177220637 Surprising, innovative homeowner uses for 4 everyday items

Surprising, innovative homeowner uses for 4 everyday items

Leigh Brown shares some surprising (and innovative) uses for Irish Spring soap, Turtle Wax, Rain-X and Tang. Who knew these things were secret weapons for the average homeowner …

By Leigh Brown | Wednesday, December 17, 2014
StockPhotosLV / Shutterstock.com Take a lesson from online dating to tantalize potential buyers

Take a lesson from online dating to tantalize potential buyers

In the age of instant gratification, it’s useful to step back and re-evaluate the best strategy for selling our listings. In one MLS listing, we have the ability to hand over all the goods – data, descriptions, photos, video links, floor plans, pictures and more. This is what buyers say they want, and of course, we want buyers to buy, so it all sounds like a good idea right? Let’s think about it … …

By Greg Eckler | Wednesday, December 17, 2014
Denys Prykhodov / Shutterstock.com Which of the 4 major social networks is best for your business?

Which of the 4 major social networks is best for your business?

If you’re having trouble deciding which social networks to market yourself and your business with, you’re not alone. One of the most common (and preventable) mistakes that agents make online is opening up profiles on a plethora of social networks and not logging in regularly. Being non-responsive to inquiries and comments can quickly damage your customer service record …

By Justin Kerby | Tuesday, December 16, 2014
Docusignpost DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate: How experts increase business [webinar recap]

DocuSign for Real Estate has grown with the industry, providing Digital Transaction Management and paperless transactions for countless professionals. But how do these professionals use DocuSign to increase their business and create a better customer experience …

By Laura Monroe | Tuesday, December 16, 2014
junpinzon / Shutterstock.com The 5 types of value in real estate

The 5 types of value in real estate

A piece of real estate is not a television or a vehicle, and buying or selling a home is nothing like a trip to pick up new 60″ plasma and a BMW to drive it home in. Real estate is truly unique; there are no two identical parcels of land or homes. Real estate has the added spice of additional parties to the contract, local and national economic influences, changing locational conditions and, most of all, emotionally involved buyers and sellers …

By Hank Miller | Tuesday, December 16, 2014
comingsoon_170263511 The 3 things your MLS must do regarding 'coming soon' listings

The 3 things your MLS must do regarding 'coming soon' listings

What three things must your MLS do regarding “coming soon” listings, and who benefits from these listings? Expert Jon Coile explains everything in a short video …

By Jon Coile | Tuesday, December 16, 2014
Ramon L. Farinos / Shutterstock.com Why your mistakes are the most valuable components of your business

Why your mistakes are the most valuable components of your business

It was October 2010, and the online marketing industry was experiencing a renaissance of sorts. Tasks that were once performed with phone, fax and spreadsheet were beginning to incorporate automated trading platforms, algorithms and computerized exchanges that handled the buying and selling of ad space on websites …

By Jonathan Aizen | Tuesday, December 16, 2014
Tim Masters / Shutterstock.com Promote your charitable activities without promoting yourself

Promote your charitable activities without promoting yourself

This is the time of year when many people and businesses focus on philanthropy as charities make their pushes for year-end giving. In real estate, charitable donating is multi-faceted. It’s always good to give back, and giving back is also one of the ways that brokerages and agents help illustrate their value and engagement in the community …

By Deidre Woollard | Monday, December 15, 2014