Game-changer Image via Shutterstock. How to remain relevant to agents as real estate platforms grow

How to remain relevant to agents as real estate platforms grow

On the surface, Zillow’s inaugural Premier Agent Forum in Las Vegas was focused on highlighting the next generation of Zillow products and helping agents get the most out of the Zillow platform. Hosting a conference is a common play for technology providers in other industries – Oracle and Salesforce among the most notable – yet Zillow’s stands out in real estate as one of the biggest branded confabs, more akin to Keller William’s Family Reunion and Re/Max’s Re/Charge …

By Andrew Flachner | Wednesday, November 19, 2014
facebook for real estate Deploy your real estate Facebook ad campaign

Deploy your real estate Facebook ad campaign

If you’ve established your website’s credibility, your site will start to look trustworthy to a cold visitor, and you’ll get people giving you their information. We are now going to set up some ads on Facebook to get more new visitors to your website …

By Tyler Zey | Wednesday, November 19, 2014
Place your bet image via Shutterstock. Bet on single-family real estate as an institutional asset class

Bet on single-family real estate as an institutional asset class

If you owned a restaurant and you wanted to double your business, but you were only open for dinner, what would you do? If you are a real estate professional who only lists and sells houses for owner occupants, and you wanted to double your business, what could you do …

By Greg Rand | Wednesday, November 19, 2014
Close shot image via Shutterstock. Back to the basics: Keeping in touch with your clients

Back to the basics: Keeping in touch with your clients

Nobody likes that sinking feeling you get when you find out one of your former clients is listing a house with someone else. Well, I hate to tell you this: Your former clients won’t automatically call you just because you sold them a house …

By Wendy English | Tuesday, November 18, 2014
Smartphone image via Shutterstock. Why Redfin will never be Uber

Why Redfin will never be Uber

Redfin will never be Uber because while Uber successfully cracked the model of bringing value to both consumers and service providers, Redfin stopped one step short from going all the way …

By Tamir Poleg | Tuesday, November 18, 2014
shutterstock_231341851 Thinking of outsourcing your social media? Read this first!

Thinking of outsourcing your social media? Read this first!

Managing social media profiles takes a great deal of effort, creativity and an understanding of the do’s and don’ts. Testing and measuring different content types is also essential to gain the greatest engagement possible …

By Avelyn Holcroft-Lewer | Tuesday, November 18, 2014
Driver image via Shutterstock. Inman.com real estate community needs you

Inman.com real estate community needs you

We know you have something important to say. Maybe it’s a story about a problem you solved for a client, or perhaps it’s an opinion or perspective about an important industry topic …

By Amber Taufen | Monday, November 17, 2014
Contributors-image Inman News real estate community is growing: Contributors wanted!

Inman News real estate community is growing: Contributors wanted!

In October of 2012, Inman.com became part of my everyday world. We have seen amazing growth in the publication with a shift in our editorial strategy. When the shininess of social media settled, when everyone had a smartphone firmly planted in their hands, when agents went back to work in the recovering market, we realized that that the depth and breadth of real estate went far beyond technology and social media …

By Laura Monroe | Monday, November 17, 2014
Tilted couch Image via Shutterstock. 10 things polite Realtors won't say -- but should

10 things polite Realtors won't say -- but should

How hard is it to take care of that stinky cat box and dirty microwave, anyway …

By Kelly Kuhn-Wallace | Monday, November 17, 2014
Trustworthy Image via Shutterstock. Successful Facebook ads require trustworthy websites

Successful Facebook ads require trustworthy websites

Set up correctly, Facebook ads can dramatically drive your business; they can provide quicker results than SEO, social media and other organic marketing methods. But first, you need to establish your website as a credible authority …

By Tyler Zey | Monday, November 17, 2014
Cloud Image via Shutterstock. 5 quick tips for Google Drive

5 quick tips for Google Drive

From the simple beginnings of Google Docs, Drive now has some serious integration with the rest of the Google family. In this post, Bill Risser shares five of his favorite tips to maximize Google Drive. …

By Bill Risser | Monday, November 17, 2014
Detective image via Shutterstock. How to convert low grade “D” leads in 3 easy steps

How to convert low grade “D” leads in 3 easy steps

I had a colleague point out that sometimes the leads we get are “D” quality. They’re the ones that enter “Joe Schmoe” for a name and “650-555-1212″ as their number. In my “Six Lists” training, the
By Bryan Robertson | Saturday, November 15, 2014
Wikimedia image of drone with GoPro camera mounted underneath. Drone technology for real estate agents: the real deal over hype

Drone technology for real estate agents: the real deal over hype

It seems like drones are everywhere these days. From taking part in international combat missions to delivering emergency medical supplies or filming the latest OK Go music video, drones are a major part of our 21st century lives. And drones [&hellip
By Richard Silver | Saturday, November 15, 2014
Goals image via Shutterstock. Build your real estate plan - escape from tomorrowland today

Build your real estate plan - escape from tomorrowland today

Human beings are creatures of comfort and habit. I’ve noticed when teaching workshops within our group that agents will tend to sit in the same seat each time they attend a class, despite the fact that “assigned seats” most likely [
By Bret Calltharp | Saturday, November 15, 2014
Business cards image via Shutterstock. What Are You Doing With All Those Business Cards From NAR Annual?

What Are You Doing With All Those Business Cards From NAR Annual?

You had a great time in NOLA. You attended your committee meetings, listened to amazing presenters, saw the latest and greatest technologies, networked with other Realtors from around the country and collected a massive stack of business cards. Now
By Bill Risser | Saturday, November 15, 2014