DO Why agents should invest in relationships, not leads

Why agents should invest in relationships, not leads

Relationships are the key to future success in the real estate business. Relationships pay dividends, build referral networks and can last a lifetime. Leads, however, have an expiration date, are not personal and are sold to the highest bidder …

By Will Caldwell | Wednesday, August 20, 2014
Get them 5 surprisingly simple ways to draw people to your open house

5 surprisingly simple ways to draw people to your open house

An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But, the truth is that it isn’t quite so easy, is it …

By Trulia Pro Blog | Tuesday, August 19, 2014
Network image via Shutterstock. Keep it simple when selling to your sphere of influence

Keep it simple when selling to your sphere of influence

When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn’t know what she was talking about. What sphere of influence? I didn’t influence anyone except possibly my children.

By ActiveRain | Monday, August 18, 2014
Screen shot 2014-08-14 at 3.16.56 PM 6 tips to get your happy clients to brag about you

6 tips to get your happy clients to brag about you

We’ve all heard it said that it’s easier to keep a happy client than to lose an unhappy one. The unfortunate truth is that unhappy people are more likely to spread their ill feelings about something or someone (whether justified or not). Here’s a few excellent ways to get your happy clients to spread the word about you …

By ActiveRain | Friday, August 15, 2014
Cocktails image via Shutterstock. 10 more tips to stay top of mind post-closing

10 more tips to stay top of mind post-closing

Here are 10 simple ways agents can stay relevant after handing over the keys to stay top of mind with their clients …

By Will Caldwell | Thursday, August 14, 2014
vs. (1) Pink lady videos vs. lead gen in a co-working space

Pink lady videos vs. lead gen in a co-working space

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. PDT Thursday, Aug. 14.  Last week, a coconut mailer proved to be the winning ...
By Gina Thelemann | Wednesday, August 13, 2014
How bad do you want it- 4 ways to make a purchase offer stand out in competition

4 ways to make a purchase offer stand out in competition

When one of your prospective purchasers finds themselves vying for a keeper, there’s no need to passively watch as others get the signatures. If you are sure of the value of the property they are going for, try a few of these tactics for improving your chances of winning the day for your clients …

By Trulia Pro Blog | Wednesday, August 13, 2014
What is great SEO- Viral real estate content is now 1,000 words

Viral real estate content is now 1,000 words

The two most important SEO factors today are quality content and its value to others. If other people find it valuable, they will share, talk about and respond to that content. That’s GREAT SEO. But how do you create content that someone will want to talk about …

By ActiveRain | Tuesday, August 12, 2014
Facebook Graph Search Facebook Graph Search: a real estate agent's new best friend

Facebook Graph Search: a real estate agent's new best friend

Last week I spent a lot of time focusing on how much likes matter. Here’s the deal: Beneficial likes make you relevant and that is one of the foundational “pillars” in Facebook’s Graph Search algorithm …

By Christina Ethridge | Tuesday, August 12, 2014
Screen shot 2014-08-07 at 8.48.42 PM New time-tracking app is changing how I do business

New time-tracking app is changing how I do business

I recently discovered the time-tracking app Hours. Given my obsession with knowing how steps I take in a day, tracking time using an app didn’t seem far fetched …

By Nicole Beauchamp | Monday, August 11, 2014
Stand out Outside the box: new ways to market yourself as a Realtor

Outside the box: new ways to market yourself as a Realtor

It’s not always easy to think of creative ways to market yourself. This is especially true if you don’t have an educational or professional background in marketing or communications …

By Matthew Collis | Monday, August 11, 2014
House for sale image via Shutterstock. 10 best ways to strengthen your purchase offer

10 best ways to strengthen your purchase offer

I just finished up with my fortunate seller client who had the difficult task of deciding which one of three excellent offers to accept for the purchase of her home. That’s right, three outstanding offers. The seller is doing a Home Affordable Foreclosure Alternatives-approved short sale. There was no point in running the purchase price up above the fair market value that Wells Fargo was willing to accept, which was the listed price …

By ActiveRain | Friday, August 8, 2014
House keys image via Shutterstock. 3 ways agents can stay relevant after closing

3 ways agents can stay relevant after closing

One of the major reasons homeowners do not rehire their real estate agent is that they simply cannot remember their agent’s name. A dismal 17 percent of homeowners actually use their agent again, according to a consumer panel at Real Estate Connect San Francisco. …

By Will Caldwell | Thursday, August 7, 2014
HARK! 5 things every summer seller needs to know

5 things every summer seller needs to know

In the hot summer months, when home inventory is low and demand is soaring, your sellers may think that their home will move in mere minutes — and at a price that defies even the loftiest expectations. Let’s face it: These dreams of big prices and warp speed sales can spell disaster — and major disappointment — for you and your clients …

By Trulia Pro Blog | Wednesday, August 6, 2014
comic Why Refresh is a must-have agent app

Why Refresh is a must-have agent app

Remember that scene in “The Devil Wears Prada” where Andy and Emily needed to memorize notebooks full of faces and names so they could feed Miranda information at her party? While this case of memorizing details about business associates was a little extreme, it did showcase the importance of being able to recall information about our business contacts on the fly …

By Lindsay Listanski | Wednesday, August 6, 2014