ChooseBrokerage_shutterstock_111131417 How I chose which real estate company and brokerage to join

How I chose which real estate company and brokerage to join

Well, Nike never called Zach! That said, I have made a decision on whether to start a brokerage or join an existing one. Follow me for a minute while I tell you how I came to my conclusion …

By Aaron Woodman | Thursday, September 11, 2014
TonyV3112 / Shutterstock.com. Apple’s new products are impressive, but game changers for real estate? Not yet

Apple’s new products are impressive, but game changers for real estate? Not yet

Apple held its long-awaited product launch this Tuesday in Cupertino, California. The event was one of Apple’s most hyped product releases in recent history, complete with giant, white cube buildings it created just for the event. …

By Guest Contributor | Thursday, September 11, 2014
Internet leads 3 tips to find success with Internet leads as quality decreases

3 tips to find success with Internet leads as quality decreases

With consumers entering the online housing search earlier than ever before, the amount of Internet leads has increased as a direct result. Capturing and selling these leads has become a big business …

By Will Caldwell | Wednesday, September 10, 2014
Weird neighbors 7 hidden reasons buyers will hate your home

7 hidden reasons buyers will hate your home

If you’ve shown many homes, you might have noticed that some homebuyers have a love-hate relationships with the properties they see. They either fall madly in love with a place, finding no faults, or are totally disgusted, even outraged that you would dare show them something so terrible …

By Trulia Pro Blog | Wednesday, September 10, 2014
Safety in real estate 14 tips for safer property showings

14 tips for safer property showings

Thankfully, I’m not an alarmist and realize that MOST (as in the majority of) Realtors are safe, will be safe, and will never have any on-the-job safety issues. Unless, of course, the safety issues are: tripping in the backyard; pulling blinds down on the old noggin; climbing under a low deck to retrieve fallen door keys … don’t ask! …

By ActiveRain | Tuesday, September 9, 2014
Bloomua / Shutterstock.com. How to create real estate content that people will actually share

How to create real estate content that people will actually share

Real estate isn’t exactly the most sexy thing for your audience to be sharing on its social networks. Because of this, most of the content you share will probably be read, but not reshared …

By Guest Contributor | Monday, September 8, 2014
FallDeals_shutterstock_114249007 5 signs you'll close more deals this fall

5 signs you'll close more deals this fall

Your business is trying to tell you something. Either you’re about to have the best real estate fall you’ve ever seen or you’ve got some serious work to do to stay afloat …

By Trulia Pro Blog | Friday, September 5, 2014
Nike Real Estate (1) What if Nike opened a real estate company?

What if Nike opened a real estate company?

Last night I had a dream. Stay with me here. In this dream, I was hired (along with my friend Aaron Woodman) to start a residential real estate division for Nike Inc …

By Guest Contributor | Friday, September 5, 2014
Burnout_shutterstock_156983240 What to do when you're burned out from your real estate career

What to do when you're burned out from your real estate career

Now is the time for confession: In my 34 years of real estate I have been at burnout more than once. In fact, it hit me so hard once that I was considering other options for a career far away from real estate. …

By ActiveRain | Thursday, September 4, 2014
Screen shot 2014-09-03 at 2.13.17 PM 3 reasons sellers need a Realtor to price their home

3 reasons sellers need a Realtor to price their home

There are dozens of Internet sites out there that reveal how much your home is worth. They are called “automated valuation model” (AVM) sites, which use statistical modeling techniques that calculate the property value by comparing it with simila
By ActiveRain | Thursday, September 4, 2014
The 5 step plan for creating a killer real estate target market The 5-step plan for creating a killer real estate target market

The 5-step plan for creating a killer real estate target market

We had a great time last week having a rich discussion about target marketing in real estate. Even though you are working with buyers and sellers, “mets” and “haven’t mets,” and various other contacts, they fill in your
By Laura Monroe | Wednesday, September 3, 2014
Marathon image via Shutterstock. Why Internet leads are a waste of time and money for most real estate agents

Why Internet leads are a waste of time and money for most real estate agents

Searching for real estate online is fun and entertaining, and Zillow, Trulia, realtor.com and Google have successfully made looking for homes as addicting as scanning Facebook and Pinterest for hours on end. Filled with beautiful pictures and more relevant information than ever before, it is easy to understand why the Big 3 and Google simply dominate all aspects of the housing search. …

By Will Caldwell | Wednesday, September 3, 2014
Agent reviews and Ratings How to effortlessly use online reviews to grow your real estate business

How to effortlessly use online reviews to grow your real estate business

Consumers have always relied on the opinions of others to help make their buying decisions, but where they find those opinions has migrated online over the last decade. Increasingly, consumers are searching online to find service providers, the best products or reputable businesses …

By Seth Price | Tuesday, September 2, 2014
l i g h t p o e t / Shutterstock.com Google just officially axed its Authorship program

Google just officially axed its Authorship program

Google just officially axed its Authorship program. If you’re not familiar with Authorship, the idea was a way to connect your online real estate content (like your blog) with your name and photograph in Google search. …

By Guest Contributor | Friday, August 29, 2014
Drive thru image via Shutterstock. How NOT to negotiate a real estate transaction

How NOT to negotiate a real estate transaction

One of the most important aspects of my duties is to be able to negotiate the best price, terms and set of conditions for my client. Over the last 10 years I’ve learned a lot about myself and about people in general. It’s almost always a give and take, as they say …

By ActiveRain | Friday, August 29, 2014