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Watch Gmail’s intro video for the new inbox design and they’ll state something many of us are all too familiar with: Inboxes can be overwhelming! Gmail is offering to help you deal with the clutter that email brings. The new ...

Video seems to be one of the most difficult mediums for real estate pros to master. While it’s probably also the most effective way to present unique, high-quality content online, the technological barriers and time constraints required to reg

One of the most requested suggestions Evernote has seen is the addition of an alert/reminder system for notebooks. The day has finally arrived! On May 23, Evernote’s blog announced it’s newest feature called Reminders (just make sure you

This post explores a marketing tactic submitted by Edina Realty Home Services, the most recent winner of #madREskillz, a weekly Inman News Twitter conversation. Every Thursday, Inman News invites real estate professionals and companies to tweet of

OK, the title is a little dramatic. But there is truth to this.  Late last week, the 2013 Social Media Industry Report was released by Michael Stelzner of Social Media Examiner. The insightful, and sometimes surprising, 43-page report is packed ...

Some of you may be using it already. Some of you may have skipped the tutorial on your newly updated LinkedIn page. Some of you may not have the option to use it yet. Some of you may not have ...

You strive to be on the same page as your team, business partners and clients. You dream of inbox zero. You hope for time savers and support in your business to be the mecca of efficiency. So what hurdles are ...

Just in case you missed our webinar “Supercharge Your Sales Cycle,” it is here now for you to watch on your own time! As the social/digital marketing landscape changes, it’s important to know the consumer buying cycle and whether y

Inventory is scarce. Multiple-offer situations are commonplace. Homebuyers are looking for a way to stand out against their competition. Most recent advice from the real estate industry to homebuyers pushes personalization. Buyers are told to deliver

I’ve been brainstorming some fresh ideas for real estate social media campaigns — you know, the ones that aren’t about listings, or real estate, but the ones that residents in your community might find helpful. These are ideas either for .

On its “10 a.m. Special” Tumblr page, The Corcoran Group showcases one jaw-dropping listing every day. The posts are bursting with a colorful mixture of new media that includes clickable photos and graphics, embedded videos and invitations to fo

The integration of Dropbox into Imprev’s Marketing Center makes it easier for agents to collaborate with others to bring photos, video and documents into their marketing materials, the company said. Professional photographers, for example, can

Getting people to visit your website presents its own unique challenges: the right keywords, top-notch website infrastructure, modern design, exceptional content, responsive architecture and consistent promotion are all part of the mix. But what happ

I’m always monitoring social media news, so I was pretty excited when Facebook announced a new comment thread feature for business and brand pages. The feature is available to eligible pages now by opting in inside your page’s admin panel. ...

Everything around us is getting smarter.  Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans.  I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around

Sometimes the simplest things can make your day. This tool is like the Magic Eraser for Twitter. Easy, simple and does the job. Like this blog post.   If you manage one or more than one Twitter account, you know ...

OK, the title is a little dramatic. But there is truth to this.  Late last week, the 2013 Social Media Industry Report was released by Michael Stelzner of Social Media Examiner. The insightful, and sometimes surprising, 43-page report is packed ...

I’ve been brainstorming some fresh ideas for real estate social media campaigns — you know, the ones that aren’t about listings, or real estate, but the ones that residents in your community might find helpful. These are ideas either for .

I’m always monitoring social media news, so I was pretty excited when Facebook announced a new comment thread feature for business and brand pages. The feature is available to eligible pages now by opting in inside your page’s admin panel. ...

Everything around us is getting smarter.  Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans.  I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...

  One of the biggest challenges in real estate marketing today is creating video content. Let’s face it, agents are not meant to be self-producing video creators. There is a learning curve to production, post-production, equipment, sto

You strive to be on the same page as your team, business partners and clients. You dream of inbox zero. You hope for time savers and support in your business to be the mecca of efficiency. So what hurdles are ...

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...

You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ...

Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati

At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming

Sometimes the simplest things can make your day. This tool is like the Magic Eraser for Twitter. Easy, simple and does the job. Like this blog post.   If you manage one or more than one Twitter account, you know ...

When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ...