PDF Expert 5 offers better interface for reading, editing and signing real estate documents on the iPad
Power Editor, a Chrome browser plug-in, helps create targeted Facebook ads based on consumers’ purchase history and lifestyle
Raise your hand if the only way you’ve ever created a Facebook “ad” is by using the “Boost Post” button.
C’mon, don’t be shy. Raise it high — in your office, at home, at Starbucks … wherever you are.
Don’t feel bad if you are raising your hand right now; you’re one of many readers who will do the exact same thing. Either with no one around to see , or with a bunch of people around you wondering why you’re sitting in front of your phone or computer with your hand up in the air …
Real estate TV shows like ‘House Hunters’ impact buyer and seller clients differently, sometimes for the worse
I realized today that I owe at least a small debt of gratitude to cable channels like HGTV and TLC, which are full of real estate TV shows. They have done a marvelous job of setting expectations with buyers and sellers, and they’ve motivated prospective agents, as well. On the flip side, I recognize that they might make things seem a bit too easy. Nonetheless, I have frequently benefited from the lessons my clients have learned therein …
5 technologies that push the boundaries of real estate marketing
New smartphone wallet, paired with Coin, Tile and vCards, gives real estate agents a productivity boost
Real estate agents who counteroffer via text message are doing it all wrong
Monday, 11:30 a.m.: I submit an offer on a home for a buyer. I email it to the listing agent and text her to let her know it’s coming. The listing agent texts me back and let’s me know she received it. The expiration of the offer is Tuesday at 6 p.m. I wanted to make sure that she had enough time to meet with her sellers to either accept or counter …
Video is the key to boosting SEO: 4 steps to real estate marketing success
Pinterest, Flickr, e-books among top ways to repurpose your existing content, boost SEO
Real estate listings in print: Death of smaller, local newspapers creates dilemma for brokers
Real estate success in 2014: Up your game in mobile search, content marketing, IDX [infographic]
Capturing leads through IDX search, e-books? Require forced registration
But as you know, it’s not just about drawing traffic (aka readers, aka prospects) to your blog/site. Just because they like what you have given them freely doesn’t mean they’ll choose you to help them with their next transaction.
In reality, your blog/site is for one thing and one thing only: It is for getting people to give you their contact information. Without that, it means nothing. Without their contact information, all your efforts are in vain …
Social media for real estate agents: 10 minutes a day all it takes to engage clients, build following
Social media is something that can be done extremely well in 10 minutes a day …
When using 1 photo in the MLS may be in the client’s best interest
I may be wrong about this, but there are some times when having just one photo in the MLS listing may actually be in the client’s best interest.
I saw a house almost three months ago that had just come on the market. My relocating client from Maryland was very interested because the solo photo — of the front — was very attractive and the home was in an area that she liked. The home was a traditional sale, not a short sale or REO, and there no red flags in the MLS, other than having only one photo …
A career in sales means putting customer relationships first, ego last
When marketing to families, a staged listing should evoke lived-in feeling
While showing homes to a young couple with two small children I discovered a house can look too perfect. Since I just met the buyers as they had arrived in town, I didn’t have much time to schedule appointments and make my showing schedule. Some of the sellers had only a couple hours’ notice to prepare for the showings. Even with the short notice, these sellers have extremely neat homes. There was not one child’s toy left out, or book, dish, wrinkled pillow or toothbrush out of place …