InmanNext

Meet the Inman Incubator. You may be wondering what all the talk is about. Read on to learn more! The Inman Incubator program is an exciting mentorship, advisory and promotional program to connect up to 25 new companies in the ...

For most people, analytics is one of those subjects that other people pay attention to. There are a number of reasons why this is the case: there’s not enough time, it doesn’t seem important, or maybe it seems way too ...

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...

You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ...

Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections h

Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati

At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming

When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ...

I was lucky to receive an advanced copy of Brand Delusions. I had just left my company as CEO, to start a new corporate adventure with Inman News. The timing could not have been better. I was about to view ...

You’ve probably seen more and more pictures of writers showing up next to search results.  Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search engine by linking their online works to their

Agent Reboot Seattle wrapped up last week. For those that attended, we all needed some time to process and let our brains wrap around it all, right? I wrote last week about my experience as an Agent Reboot Ambassador last ...

Social media strategy. Social ROI. Influencer marketing. Social capital. Sometimes the head-spinning buzzwords that have come to define our usage of social media can make the simplest things confusing and frustrating. This is not one of those posts!

The best email marketing and real estate CRM systems include campaign reports that give you insight into the performance of your email marketing. With campaign reports, you’re not forced to market with a blindfold on. You can easily view how ...

Many times, LinkedIn becomes the “set it and forget it” network. But for real estate professionals, there can be a huge opportunity to connect with your current sphere as well as deepen professional relationships with people you recently

There is an old fable that I think applies to numerous circumstances, one of them being real estate professionals.  It goes like this: Mr. Chicken and Mr. Pig are walking down the street. Mr. Chicken says, “I think we should ...

I’m always monitoring social media news, so I was pretty excited when Facebook announced a new comment thread feature for business and brand pages. The feature is available to eligible pages now by opting in inside your page’s admin panel. ...

Everything around us is getting smarter.  Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans.  I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...

Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati

At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming

Social media strategy. Social ROI. Influencer marketing. Social capital. Sometimes the head-spinning buzzwords that have come to define our usage of social media can make the simplest things confusing and frustrating. This is not one of those posts!

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...

You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ...

Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati

At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming

  Is your phone cluttered? Do you have apps on there that you downloaded once or twice but never really used? No doubt there are thousands of apps available to download in the app store, but as a real estate ...

Social media marketing is changing, I think for the better. Yes, there are many choices, and they seem to change, and come and go as quickly as my teenager’s whims and preferences, but nonetheless, it’s a place we need to ...

When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ...