Showing Suite website screenshot Showing Suite: Inman News Demo Day for real estate professionals

Showing Suite: Inman News Demo Day for real estate professionals

Last week our Demo Day was packed full of awesome ideas on how to make the MOST of the feedback from your listings. We took a look under the hood at Showing Suite – an amazing suite of tools for ...
By Laura Monroe | Tuesday, July 8, 2014
Shooting video image via Shutterstock. Real estate video explosion gives rise to YouTube alternatives, authentic content

Real estate video explosion gives rise to YouTube alternatives, authentic content

The recent emergence of quality smartphone video and the democratization of high-quality video technology seem to be creating the first serious shift in the prevalence of online video for real estate. We can finally see video moving toward becoming a standard complement for an online presence as opposed to a unique offering …

By Sam DeBord | Tuesday, July 8, 2014
Untitled design (32) How to become a local and data expert in the Big 3 era

How to become a local and data expert in the Big 3 era

Instant gratification is the underlying mantra surrounding the modern real estate consumer growing up with the Internet most of their lives, meaning access to information on demand is standard, and their ability to leverage technology to figure obscure things out far outpaces their older counterparts. As this generation enters the housing market, you can bet with certainty they are leveraging every inch of technology on how to find their first house, how to obtain financing, and how to get the best deal …

By Will Caldwell | Monday, July 7, 2014
real estate video sales funnel How to get the biggest bang for your video marketing buck

How to get the biggest bang for your video marketing buck

What do you do if your video marketing budget is limited? Statistics show that community and listing videos, coupled with syndication, will give you the biggest …

By Kathryn Royster | Monday, July 7, 2014
Open House tips 4 easy tips for hosting a great open house this weekend

4 easy tips for hosting a great open house this weekend

I know for a lot of agents, the 4th of July long weekend is just another opportunity to get buyers into your listings. We reached out on Twitter and Facebook using #openhousetip to get some great, insider knowledge on how to throw the best open house around. Below are tips from the experts …

By Gina Thelemann | Saturday, July 5, 2014
Duct tape 20 things real estate has taught me

20 things real estate has taught me

So, in working on a presentation that I have to give next week, I wondered if a little humor might keep the audience’s attention, especially since said presentation takes place at 8 a.m. on a Thursday morning. So, digging into my bag of “you ain’t gonna believe this one” stories, I found that real estate has been a very, very educational profession …

By ActiveRain | Thursday, July 3, 2014
Untitled design (20) 3 ways to set buyer expectations for a smooth offer process

3 ways to set buyer expectations for a smooth offer process

In an industry where Murphy’s Law seems to reign supreme, anything that can go wrong most certainly will. Unfortunately, some of the shows on television paint a picture for home purchasers that they will look at three homes, pick the one they want and — “Lights, camera, action!” — they are happily moved into their new home and get it for the price they want …

By Trulia Pro Blog | Wednesday, July 2, 2014
1 4 fantastic email marketing ideas for Realtors

4 fantastic email marketing ideas for Realtors

Email has been proven to be a tremendously powerful real estate marketing tool. In fact, it’s the No. 1 way people share content with their friends and family members. Additionally, this 2012 survey shows 77 percent of consumers want to receive emails from companies they have an interest in …

By Matthew Collis | Tuesday, July 1, 2014
Untitled design (24) The numbers are in: Video helps you corner the online real estate market

The numbers are in: Video helps you corner the online real estate market

Statistics show that home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. You need video to help you corner the online market …

By Kathryn Royster | Monday, June 30, 2014
Some of my favorite Real Estate Connect moments. 6 networking tips to get the most out of Real Estate Connect

6 networking tips to get the most out of Real Estate Connect

In just a shade over two weeks, Real Estate Connect San Francisco will be here. After attending and presenting at two conferences this month in Arizona, the concept of connection seems to be front and center. This would be appropriate in any business, but it is particularly appropriate in real estate. How we connect and communicate is a cornerstone of our world …

By Nicole Beauchamp | Monday, June 30, 2014
Followupforever.jpg Real estate lead conversion: 1 minute, 1 day, 1 year and beyond

Real estate lead conversion: 1 minute, 1 day, 1 year and beyond

Yesterday, we had a couple of great guest speakers for our topic of lead conversion on our Thursday webinar. We had some real nuggets come out of our Twitter chat @FollowupForever. MY big takeaway? That email for salespeople is NOT email marketing. They are two completely separate things …

By Laura Monroe | Friday, June 27, 2014
Movie reel image via Shutterstock. 6 basic SEO tips to get your videos ranking higher

6 basic SEO tips to get your videos ranking higher

If you’ve taken the leap and you’re using the power of video marketing for your business, good job. However, make sure you’re doing what you can to optimize your video views and channel activity. It’s the only way to gain credibility with YouTube and Google …

By ActiveRain | Friday, June 27, 2014
Housing data image via Shutterstock. How real estate agents can stay relevant in a Big 3 era

How real estate agents can stay relevant in a Big 3 era

The Big 3 — Zillow, Trulia and realtor.com — have utterly dominated consumer real estate search in recent years with no signs of slowing down. This quick rise to dominance has left the industry in flux deciding how to adopt the Big 3 as the new standard. Like it or not, they are here to stay, and with the recent launch of Zillow’s “Coming Soon” feature, they plan to be more pervasive then ever before …

By Will Caldwell | Friday, June 27, 2014
Lead gen for real estate 3 questions you should never ask a lead

3 questions you should never ask a lead

Yes, lead qualification is about investigation, organization and ultimately setting yourself up to close. No, your prospects shouldn’t feel like they’ve just been arrested or are having a routine robotic conversation. For them, choosing an agent is a moment — a huge moment …

By Trulia Pro Blog | Wednesday, June 25, 2014
Camera shy? Opt for video content created by others, like this one on "Pool Design"  from MarketVideos.com. 'Run and gun' videos help agents build their brand

'Run and gun' videos help agents build their brand

When we first started VScreen seven years ago, we had a great marketing idea: exhibit at real estate conventions and provide video services for agent profiles in our booth. We were absolutely sure that this was the “wow factor” we needed to launch the company in a way that showcased our skills and attracted clients, like moths to a porch light …

By Stephen Schweickart | Wednesday, June 25, 2014