idx The commoditization of IDX will have a major impact

The commoditization of IDX will have a major impact

I recently read a post by Joel Burslem at 1000watt titled Putting IDX out to pasture. Joel suggests that the commoditization of IDX, along with real estate consumers’ shift to mobile, has made property search websites obsolete for agents and brokers …

By Matthew Barba | Wednesday, November 26, 2014
4 Insights That WOW Homebuyers RealScout Ways to win over your potential buyers

Ways to win over your potential buyers

Although it would certainly be memorable, impressing your potential homebuying clients doesn’t have to include picking them up in a Bentley or giving them neighborhood tours via helicopter. You want your clients to think: “Wow, John was really being sincere when he advised us not to buy that expensive house because it needed more restoration than we were ready for.” …

By Andrew Flachner | Tuesday, November 25, 2014
Google search Image via Shutterstock. Backlinks work to drive traffic to your website

Backlinks work to drive traffic to your website

Why do backlinks work? These links essentially prove your website’s worth to Google by improving your domain authority and page authority. They can be a quick and easy way to increase your search engine placement. In other words, these link sources are great way to impact your business quickly …

By Tyler Zey | Tuesday, November 25, 2014
Winter home Image via Shutterstock. Basic steps for selling a home in the wintertime

Basic steps for selling a home in the wintertime

Here it is Thanksgiving and there’s already plenty of snow on the ground, with more on the near horizon. For agents who live and work in frigid winter climates, it’s time to “winterize” your business …

By Josh Fellman | Tuesday, November 25, 2014
Eisenberg Headshot 4-14 Elliot Eisenberg's 2015 economic outlook

Elliot Eisenberg's 2015 economic outlook

Elliot Eisenberg, Ph.D., is the founder of econ70.com; he gives readers his 2015 economic outlook …

By Inman | Tuesday, November 25, 2014
Handshake Image via Shutterstock. Five tips for making a glowing first impression

Five tips for making a glowing first impression

First impressions are difficult to change. Here are five key elements to get you going in the right direction …

By Debra Trappen | Monday, November 24, 2014
Facebook computer Background image via Denys Prykhodov / Shutterstock.com. Modified. Learn how to analyze your Facebook ads

Learn how to analyze your Facebook ads

Well, you’ve optimized your website and deployed your Facebook ads. All you have to do now is make sure you follow up with the leads you generate and keep your eye on your numbers. I’ve included some basic ad math below to make it easy for you to do this …

By Tyler Zey | Monday, November 24, 2014
socialmedia_next Vital social media tips for real estate professionals

Vital social media tips for real estate professionals

Think social media still isn’t important to your marketing strategy? Think again. More than 93 percent of Americans are on Facebook (according to Hubspot), and 90 percent of home buyers start their real estate searches online. …

By Jordan Scheltgen | Friday, November 21, 2014
Mobile search image via Shutterstock. What does Google's "mobile-friendly" search change mean for your site?

What does Google's "mobile-friendly" search change mean for your site?

There are hundreds of factors that Google considers when they send their bots off to crawl your website. Google bots analyze and interpret web pages inside and out based on a combination of factors, also known as an algorithm, to see how relevant and helpful content will be for particular searches. …

By Erica Tafavoti | Friday, November 21, 2014
shutterstock_225431449 These holiday marketing ideas will stand out from the crowd

These holiday marketing ideas will stand out from the crowd

With the holidays fast approaching, it is crunch time when deciding what to send to your clients. Sure, you can send a traditional card, but does that really stand out among the 50 other cards they will receive from family, friends or other businesses? …

By Jennifer Snyder | Friday, November 21, 2014
iPhone image via Shutterstock. A step-by-step guide to using the new Evernote for iOS8 widget

A step-by-step guide to using the new Evernote for iOS8 widget

After making the move to the iPhone over a year ago, there was one thing I really missed: Widgets. I had a lot of widgets set up on my Android phone, and I used them all the time — especially when using Evernote. …

By Bill Risser | Thursday, November 20, 2014
Checking the mail Image via Shutterstock. 10 ways to boost your 2015 business

10 ways to boost your 2015 business

After a fast and frantic 18 to 24 months hustling properties, many of you have communicated that you have hit your own personal seasonal slowdown. That’s totally understandable, because you were so busy working in your business while the market was smoking hot, that you might not have taken the time out to work on your business …

By Stacie Staub | Thursday, November 20, 2014
Measuring success Image via Shutterstock. Measuring accountability brings success to real estate

Measuring accountability brings success to real estate

No matter what software program is created, business model launched or latest service offered, there is one thing that touches them all — accountability. Their success or failure depends entirely on how much accountability they have and deliver …

By Bryan Robertson | Thursday, November 20, 2014
Game-changer Image via Shutterstock. How to remain relevant to agents as real estate platforms grow

How to remain relevant to agents as real estate platforms grow

On the surface, Zillow’s inaugural Premier Agent Forum in Las Vegas was focused on highlighting the next generation of Zillow products and helping agents get the most out of the Zillow platform. Hosting a conference is a common play for technology providers in other industries – Oracle and Salesforce among the most notable – yet Zillow’s stands out in real estate as one of the biggest branded confabs, more akin to Keller William’s Family Reunion and Re/Max’s Re/Charge …

By Andrew Flachner | Wednesday, November 19, 2014
facebook for real estate Deploy your real estate Facebook ad campaign

Deploy your real estate Facebook ad campaign

If you’ve established your website’s credibility, your site will start to look trustworthy to a cold visitor, and you’ll get people giving you their information. We are now going to set up some ads on Facebook to get more new visitors to your website …

By Tyler Zey | Wednesday, November 19, 2014