• 5 blog and Facebook page posts just in time for summer!
  • Corcoran Group shows how Tumblr is done
  • Dropbox integration makes it easy to bring photos and video into Imprev Marketing Center
How to build a website that drives engagement Creating website calls to action that build your real estate business [infographic]

Creating website calls to action that build your real estate business [infographic]

Getting people to visit your website presents its own unique challenges: the right keywords, top-notch website infrastructure, modern design, exceptional content, responsive architecture and consistent promotion are all part of the mix. But what happ
By Seth Price | Monday, May 20, 2013
Facebook social 3 ways to leverage Facebook threads for real estate Q&As

3 ways to leverage Facebook threads for real estate Q&As

I’m always monitoring social media news, so I was pretty excited when Facebook announced a new comment thread feature for business and brand pages. The feature is available to eligible pages now by opting in inside your page’s admin panel. ...
By Katie Elizabeth | Tuesday, May 14, 2013
Smart Photos How smart photos will change real estate

How smart photos will change real estate

Everything around us is getting smarter.  Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans.  I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around
By Jeff Nieto | Thursday, May 9, 2013
Screen shot 2013-05-07 at 8.41.27 AM Keyword Research: How to find your real estate customers online [INFOGRAPHIC]

Keyword Research: How to find your real estate customers online [INFOGRAPHIC]

We always talk about making it easier for our customers to find us online, and how keyword research is critical to making that happen. If you do any online marketing, SEO, advertising or content creation, the time you put into ...
By Seth Price | Friday, May 3, 2013
incubator-logo The launchpad for innovative real estate startups

The launchpad for innovative real estate startups

Meet the Inman Incubator. You may be wondering what all the talk is about. Read on to learn more! The Inman Incubator program is an exciting mentorship, advisory and promotional program to connect up to 25 new companies in the ...
By Laura Monroe | Tuesday, April 30, 2013
GoogleANA 3 game-changing reasons for getting started with Google Analytics [Infographic]

3 game-changing reasons for getting started with Google Analytics [Infographic]

For most people, analytics is one of those subjects that other people pay attention to. There are a number of reasons why this is the case: there’s not enough time, it doesn’t seem important, or maybe it seems way too ...
By Seth Price | Monday, April 29, 2013
PaidFeatured_Featured-Image-300x174 Paid vs. earned: What’s the BEST media strategy for real estate?

Paid vs. earned: What’s the BEST media strategy for real estate?

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...
By Jeff Nieto | Friday, April 19, 2013
Circa: News Reinvented Circa: News reinvented for your phone

Circa: News reinvented for your phone

You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ...
By Meg Herbert | Wednesday, April 17, 2013
GmailSpam Gmail’s spam filter is killing your drip campaign: Top tips to get personal

Gmail’s spam filter is killing your drip campaign: Top tips to get personal

Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections h
By Sam DeBord | Tuesday, April 16, 2013
Screen-shot-2013-04-14-at-8.45.50-PM-300x161 Google Think insights — the real estate digital marketing cheat sheet

Google Think insights — the real estate digital marketing cheat sheet

Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati
By Laura Monroe | Monday, April 15, 2013
twitter-card1.jpg Will the new Twitter features affect real estate?

Will the new Twitter features affect real estate?

At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming
By Jeff Nieto | Friday, April 12, 2013
KeepVSEvernote Google Keep is no match for Evernote

Google Keep is no match for Evernote

When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ...
By Meg Herbert | Wednesday, April 10, 2013
Brand-Delusions.jpg-225x300 ‘Brand Delusions:’ Exposing the myths of your brand to build a better one (book review)

‘Brand Delusions:’ Exposing the myths of your brand to build a better one (book review)

I was lucky to receive an advanced copy of Brand Delusions. I had just left my company as CEO, to start a new corporate adventure with Inman News. The timing could not have been better. I was about to view ...
By Laura Monroe | Monday, April 8, 2013
Google-plussmall.jpg-300x174 Google Authorship: Get your picture in search results and drive more traffic

Google Authorship: Get your picture in search results and drive more traffic

You’ve probably seen more and more pictures of writers showing up next to search results.  Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search engine by linking their online works to their
By Sam DeBord | Friday, April 5, 2013
shutterstock_114060541-300x179 Your Connections: Optimizing them long after an event

Your Connections: Optimizing them long after an event

Agent Reboot Seattle wrapped up last week. For those that attended, we all needed some time to process and let our brains wrap around it all, right? I wrote last week about my experience as an Agent Reboot Ambassador last ...
By Meg Herbert | Thursday, April 4, 2013