shutterstock_225431449 These holiday marketing ideas will stand out from the crowd

These holiday marketing ideas will stand out from the crowd

With the holidays fast approaching, it is crunch time when deciding what to send to your clients. Sure, you can send a traditional card, but does that really stand out among the 50 other cards they will receive from family, friends or other businesses? …

By Jennifer Snyder | Friday, November 21, 2014
iPhone image via Shutterstock. A step-by-step guide to using the new Evernote for iOS8 widget

A step-by-step guide to using the new Evernote for iOS8 widget

After making the move to the iPhone over a year ago, there was one thing I really missed: Widgets. I had a lot of widgets set up on my Android phone, and I used them all the time — especially when using Evernote. …

By Bill Risser | Thursday, November 20, 2014
Checking the mail Image via Shutterstock. 10 ways to boost your 2015 business

10 ways to boost your 2015 business

After a fast and frantic 18 to 24 months hustling properties, many of you have communicated that you have hit your own personal seasonal slowdown. That’s totally understandable, because you were so busy working in your business while the market was smoking hot, that you might not have taken the time out to work on your business …

By Stacie Staub | Thursday, November 20, 2014
Measuring success Image via Shutterstock. Measuring accountability brings success to real estate

Measuring accountability brings success to real estate

No matter what software program is created, business model launched or latest service offered, there is one thing that touches them all — accountability. Their success or failure depends entirely on how much accountability they have and deliver …

By Bryan Robertson | Thursday, November 20, 2014
Game-changer Image via Shutterstock. How to remain relevant to agents as real estate platforms grow

How to remain relevant to agents as real estate platforms grow

On the surface, Zillow’s inaugural Premier Agent Forum in Las Vegas was focused on highlighting the next generation of Zillow products and helping agents get the most out of the Zillow platform. Hosting a conference is a common play for technology providers in other industries – Oracle and Salesforce among the most notable – yet Zillow’s stands out in real estate as one of the biggest branded confabs, more akin to Keller William’s Family Reunion and Re/Max’s Re/Charge …

By Andrew Flachner | Wednesday, November 19, 2014
facebook for real estate Deploy your real estate Facebook ad campaign

Deploy your real estate Facebook ad campaign

If you’ve established your website’s credibility, your site will start to look trustworthy to a cold visitor, and you’ll get people giving you their information. We are now going to set up some ads on Facebook to get more new visitors to your website …

By Tyler Zey | Wednesday, November 19, 2014
Place your bet image via Shutterstock. Bet on single-family real estate as an institutional asset class

Bet on single-family real estate as an institutional asset class

If you owned a restaurant and you wanted to double your business, but you were only open for dinner, what would you do? If you are a real estate professional who only lists and sells houses for owner occupants, and you wanted to double your business, what could you do …

By Greg Rand | Wednesday, November 19, 2014
Close shot image via Shutterstock. Back to the basics: Keeping in touch with your clients

Back to the basics: Keeping in touch with your clients

Nobody likes that sinking feeling you get when you find out one of your former clients is listing a house with someone else. Well, I hate to tell you this: Your former clients won’t automatically call you just because you sold them a house …

By Wendy English | Tuesday, November 18, 2014
Smartphone image via Shutterstock. Why Redfin will never be Uber

Why Redfin will never be Uber

Redfin will never be Uber because while Uber successfully cracked the model of bringing value to both consumers and service providers, Redfin stopped one step short from going all the way …

By Tamir Poleg | Tuesday, November 18, 2014
shutterstock_231341851 Thinking of outsourcing your social media? Read this first!

Thinking of outsourcing your social media? Read this first!

Managing social media profiles takes a great deal of effort, creativity and an understanding of the do’s and don’ts. Testing and measuring different content types is also essential to gain the greatest engagement possible …

By Avelyn Holcroft-Lewer | Tuesday, November 18, 2014
Driver image via Shutterstock. Inman.com real estate community needs you

Inman.com real estate community needs you

We know you have something important to say. Maybe it’s a story about a problem you solved for a client, or perhaps it’s an opinion or perspective about an important industry topic …

By Amber Taufen | Monday, November 17, 2014
Contributors-image Inman News real estate community is growing: Contributors wanted!

Inman News real estate community is growing: Contributors wanted!

In October of 2012, Inman.com became part of my everyday world. We have seen amazing growth in the publication with a shift in our editorial strategy. When the shininess of social media settled, when everyone had a smartphone firmly planted in their hands, when agents went back to work in the recovering market, we realized that that the depth and breadth of real estate went far beyond technology and social media …

By Laura Monroe | Monday, November 17, 2014
Tilted couch Image via Shutterstock. 10 things polite Realtors won't say -- but should

10 things polite Realtors won't say -- but should

How hard is it to take care of that stinky cat box and dirty microwave, anyway …

By Kelly Kuhn-Wallace | Monday, November 17, 2014
Trustworthy Image via Shutterstock. Successful Facebook ads require trustworthy websites

Successful Facebook ads require trustworthy websites

Set up correctly, Facebook ads can dramatically drive your business; they can provide quicker results than SEO, social media and other organic marketing methods. But first, you need to establish your website as a credible authority …

By Tyler Zey | Monday, November 17, 2014
Cloud Image via Shutterstock. 5 quick tips for Google Drive

5 quick tips for Google Drive

From the simple beginnings of Google Docs, Drive now has some serious integration with the rest of the Google family. In this post, Bill Risser shares five of his favorite tips to maximize Google Drive. …

By Bill Risser | Monday, November 17, 2014