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3 ways to leverage Facebook threads for real estate Q&As
3 ways to leverage Facebook threads for real estate Q&As
I’m always monitoring social media news, so I was pretty excited when Facebook announced a new comment thread feature for business and brand pages. The feature is available to eligible pages now by opting in inside your page’s admin panel. ...
By Katie Elizabeth | Tuesday, May 14, 2013
How smart photos will change real estate
How smart photos will change real estate
Everything around us is getting smarter. Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans. I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around
By Jeff Nieto | Thursday, May 9, 2013
Keyword Research: How to find your real estate customers online [INFOGRAPHIC]
Keyword Research: How to find your real estate customers online [INFOGRAPHIC]
We always talk about making it easier for our customers to find us online, and how keyword research is critical to making that happen. If you do any online marketing, SEO, advertising or content creation, the time you put into ...
By Seth Price | Friday, May 3, 2013
The launchpad for innovative real estate startups
The launchpad for innovative real estate startups
Meet the Inman Incubator. You may be wondering what all the talk is about. Read on to learn more! The Inman Incubator program is an exciting mentorship, advisory and promotional program to connect up to 25 new companies in the ...
By Laura Monroe | Tuesday, April 30, 2013
3 game-changing reasons for getting started with Google Analytics [Infographic]
3 game-changing reasons for getting started with Google Analytics [Infographic]
For most people, analytics is one of those subjects that other people pay attention to. There are a number of reasons why this is the case: there’s not enough time, it doesn’t seem important, or maybe it seems way too ...
By Seth Price | Monday, April 29, 2013
Paid vs. earned: What’s the BEST media strategy for real estate?
Paid vs. earned: What’s the BEST media strategy for real estate?
Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...
By Jeff Nieto | Friday, April 19, 2013
Circa: News reinvented for your phone
Circa: News reinvented for your phone
You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ...
By Meg Herbert | Wednesday, April 17, 2013
Gmail’s spam filter is killing your drip campaign: Top tips to get personal
Gmail’s spam filter is killing your drip campaign: Top tips to get personal
Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections h
By Sam DeBord | Tuesday, April 16, 2013
Google Think insights — the real estate digital marketing cheat sheet
Google Think insights — the real estate digital marketing cheat sheet
Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati
By Laura Monroe | Monday, April 15, 2013
Will the new Twitter features affect real estate?
Will the new Twitter features affect real estate?
At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming
By Jeff Nieto | Friday, April 12, 2013
Google Keep is no match for Evernote
Google Keep is no match for Evernote
When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ...
By Meg Herbert | Wednesday, April 10, 2013
‘Brand Delusions:’ Exposing the myths of your brand to build a better one (book review)
‘Brand Delusions:’ Exposing the myths of your brand to build a better one (book review)
I was lucky to receive an advanced copy of Brand Delusions. I had just left my company as CEO, to start a new corporate adventure with Inman News. The timing could not have been better. I was about to view ...
By Laura Monroe | Monday, April 8, 2013
Google Authorship: Get your picture in search results and drive more traffic
Google Authorship: Get your picture in search results and drive more traffic
You’ve probably seen more and more pictures of writers showing up next to search results. Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search engine by linking their online works to their
By Sam DeBord | Friday, April 5, 2013
Your Connections: Optimizing them long after an event
Your Connections: Optimizing them long after an event
Agent Reboot Seattle wrapped up last week. For those that attended, we all needed some time to process and let our brains wrap around it all, right? I wrote last week about my experience as an Agent Reboot Ambassador last ...
By Meg Herbert | Thursday, April 4, 2013
4 ways to show you care – giving back with social media
4 ways to show you care – giving back with social media
Social media strategy. Social ROI. Influencer marketing. Social capital. Sometimes the head-spinning buzzwords that have come to define our usage of social media can make the simplest things confusing and frustrating. This is not one of those posts!
By Laura Monroe | Tuesday, April 2, 2013
3 ways to leverage Facebook threads for real estate Q&As
3 ways to leverage Facebook threads for real estate Q&As
I’m always monitoring social media news, so I was pretty excited when Facebook announced a new comment thread feature for business and brand pages. The feature is available to eligible pages now by opting in inside your page’s admin panel. ...
By Katie Elizabeth | Tuesday, May 14, 2013
How smart photos will change real estate
How smart photos will change real estate
Everything around us is getting smarter. Phones, cars, televisions, refrigerators, books, thermostats…and maybe even humans. I find most of these advancements to be very interesting, and quite useful in the daily lives of most people around
By Jeff Nieto | Thursday, May 9, 2013
Paid vs. earned: What’s the BEST media strategy for real estate?
Paid vs. earned: What’s the BEST media strategy for real estate?
Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...
By Jeff Nieto | Friday, April 19, 2013
Google Think insights — the real estate digital marketing cheat sheet
Google Think insights — the real estate digital marketing cheat sheet
Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati
By Laura Monroe | Monday, April 15, 2013
Will the new Twitter features affect real estate?
Will the new Twitter features affect real estate?
At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming
By Jeff Nieto | Friday, April 12, 2013
4 ways to show you care – giving back with social media
4 ways to show you care – giving back with social media
Social media strategy. Social ROI. Influencer marketing. Social capital. Sometimes the head-spinning buzzwords that have come to define our usage of social media can make the simplest things confusing and frustrating. This is not one of those posts!
By Laura Monroe | Tuesday, April 2, 2013
Paid vs. earned: What’s the BEST media strategy for real estate?
Paid vs. earned: What’s the BEST media strategy for real estate?
Professional marketers aim to solve this problem on a daily basis. Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it. Before we dive in, it’s important we don’t leave out the ...
By Jeff Nieto | Friday, April 19, 2013
Circa: News reinvented for your phone
Circa: News reinvented for your phone
You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for ...
By Meg Herbert | Wednesday, April 17, 2013
Google Think insights — the real estate digital marketing cheat sheet
Google Think insights — the real estate digital marketing cheat sheet
Did you ever wish you could have a digital marketing cheat-sheet? Well, you may be in luck, Google Think has arrived! Pulled out of beta this March, Google Think has become my favorite treasure trove of insightful information, playbooks, presentati
By Laura Monroe | Monday, April 15, 2013
Will the new Twitter features affect real estate?
Will the new Twitter features affect real estate?
At a recent invite-only developer meeting, Twitter announced several updates to their “Cards” feature. Judging at the surface of where this appears to be heading, there may be an interesting offering for folks interesting in sharing and consuming
By Jeff Nieto | Friday, April 12, 2013
Making the cut: The strategy behind all of those apps
Making the cut: The strategy behind all of those apps
Is your phone cluttered? Do you have apps on there that you downloaded once or twice but never really used? No doubt there are thousands of apps available to download in the app store, but as a real estate ...
By Katie Lance | Tuesday, March 12, 2013
4 reasons Google+ beats out Facebook for real estate
4 reasons Google+ beats out Facebook for real estate
Social media marketing is changing, I think for the better. Yes, there are many choices, and they seem to change, and come and go as quickly as my teenager’s whims and preferences, but nonetheless, it’s a place we need to ...
By Laura Monroe | Monday, February 25, 2013
Google Keep is no match for Evernote
Google Keep is no match for Evernote
When Google Keep came out, there was a lot of buzz around it being competition for Evernote. It’s not. At least in its current state. If you’re a fan of Google Drive and don’t mind putting all of your digital eggs ...
By Meg Herbert | Wednesday, April 10, 2013


![Creating website calls to action that build your real estate business [infographic] Creating website calls to action that build your real estate business [infographic]](http://www.inman.com/wp-content/uploads/2013/05/Screen-Shot-2013-05-20-at-3.44.31-PM.png)