idiz / Shutterstock.com 3 tips for generating business through your vendor network

3 tips for generating business through your vendor network

An agent’s ability to network – whether it’s with the mortgage lender or the landscaper – shapes a client’s experience when buying or selling a home, and thus also shapes the likelihood that the client will refer or rehire the agent in the future. That’s the obvious way that a strong network can lead to new business. But agents can also generate new business from the vendor network itself …

By Mike Pontacoloni | Tuesday, December 23, 2014
shutterstock_138858299 Survey shows exactly where to focus your SEO efforts

Survey shows exactly where to focus your SEO efforts

Our August survey of 342 real estate agents yielded some interesting results when it came to the question, “Which of the following SEO activities have you spent time on?” Respondents could check all options that applied to them, and here’s what we found …

By Peyman Aleagha | Tuesday, December 23, 2014
LDprod / Shutterstock.com 5 apps that will make work (and life) easier

5 apps that will make work (and life) easier

I am a big fan of new technologies, and a good app can often be a real lifesaver. I am not ashamed to take any help I can get – especially if the only thing I need to do is tap the “download” button. I’ve created a list of the five best apps I use every day to help with my work. This wonderful inventions can help you with better organizing your schedule, remembering passwords or keeping your paperwork just a click away …

By Richard Silver | Tuesday, December 23, 2014
Happy Grasshopper webinar recap Capitalize on your database in 2015: Using Happy Grasshopper [webinar recap]

Capitalize on your database in 2015: Using Happy Grasshopper [webinar recap]

Can I ask you three questions? 1. How large is your current database of past clients, your sphere and leads? 2. What is your system for staying in touch with them regularly? 3. How much business do you think you are losing by not having a system to stay in front of them on a regular basis …

By Laura Monroe | Monday, December 22, 2014
shutterstock_203608444 Do buyers really care about 'coming soon' properties?

Do buyers really care about 'coming soon' properties?

Ever since Zillow came out with its “coming soon” listings section of its homes-for-sale database a few months ago, people have been talking about these listings. The subject is at more of a simmer than a boil right now, and we don’t see the emotion today that we did some months ago, but some are still debating whether there are merits to “coming soon,” whether the listings are worthwhile and beneficial, or whether “coming soon” is simply a marketing ploy …

By Hank Bailey | Monday, December 22, 2014
Top 7 Ideas to Build Your 2015 Real Estate Pipeline Now Top 7 real estate ideas to build your 2015 pipeline now [webinar recap]

Top 7 real estate ideas to build your 2015 pipeline now [webinar recap]

With your 2015 business planning well under way – and the holidays approaching – you don’t want to hit spring with a pipeline that has slowed to a drizzle! In this webinar, join me, broker Jay Macklin, RE/MAX Integra’s Valeria Garcia and SmartZip’s Jonathan McGowan as they help you build your action plan to pump up your pipeline NOW! Sponsored by SmartZip, this webinar will cover how to …

By Laura Monroe | Monday, December 22, 2014
Lucky Business / Shutterstock.com 4 ways introverts can thrive in real estate

4 ways introverts can thrive in real estate

Real estate, it’s been said, is no place for introverts. It’s a people-driven business. Some brokerages are engaging in personality testing designed to uncover how the agent handles various situations and where their strengths lie. Common wisdom says that introverts don’t succeed in sales – but the truth is far more nuanced. Introverts may not be great cold-callers or door-knockers, but they can be masters at using email marketing or other techniques to generate sales …

By Deidre Woollard | Monday, December 22, 2014
Robsonphoto / Shutterstock.com Are you ready for Facebook's new promotional rules?

Are you ready for Facebook's new promotional rules?

Facebook has done it again! The social media powerhouse recently announced that starting in January 2015 it will place limits on posts that are “too promotional.” That’s the bad news. The good news is that if you’re like most other real estate professionals who already use Facebook for business, you can leverage the new promotional guidelines to step-up your marketing game and create even more powerful connections with people on Facebook. …

By Nikki Ilchert | Monday, December 22, 2014
shutterstock_181968260 4 tips for achieving work-life balance

4 tips for achieving work-life balance

“Work-life balance” is a phrase that many of us hear every day. It is no secret that being a busy real estate agent can strain your relationships because of the time you put into your work and the days and times when your work is actually being done …

By Josh Fellman | Monday, December 22, 2014
i-m-a-g-e / Shutterstock.com Take your brokerage's destiny into your hands by leaving excuses behind

Take your brokerage's destiny into your hands by leaving excuses behind

“I know I should be doing so … but I am not.” Do you know how many times I have heard that? Too many! It’s the basic broker excuse. Here are a few others …

By Jose Perez | Friday, December 19, 2014
Stokkete / Shutterstock.com Tell a compelling story (like 'Serial') to create opportunities

Tell a compelling story (like 'Serial') to create opportunities

Sitting around the Christmas dinner table, if your family is like mine, you’ll discuss the year that’s gone by and your aspirations for 2015. And if your family is really like mine, you’ll also discuss your theories about “Serial.” “Serial” is a podcast exploring a nonfiction story over multiple episodes; the first episode was released in October of this year. …

By TJ Curran | Friday, December 19, 2014
jwblinn / Shutterstock.com Sometimes, staying competitive means shattering convention

Sometimes, staying competitive means shattering convention

We’ve never met a fellow hacker who thinks the status quo is good enough. By nature, hackers rail against the adage, “If it ain’t broke, don’t fix it,” replacing it with our own: “Break everything and make it better.” There’s no room for inefficient processes or broken methodologies simply because that’s how things were done in the past …

By Jay Sherer | Friday, December 19, 2014
Gerald Bernard / Shutterstock.com 3 insights into the future of real estate disruption

3 insights into the future of real estate disruption

Real estate disruption is inevitable, and the industry will eventually see a massive overhaul. However, disruption may come in a form far from expected. Looking at the current state of the real estate industry, there are a handful of major players at the corporate level that own pretty much everything in the industry, from brokerages to mortgages. The only thing that these conglomerates do not own is the agent and client relationship …

By Will Caldwell | Friday, December 19, 2014
Agnes Kantaruk / Shutterstock.com Handwritten notes can be a powerful tool

Handwritten notes can be a powerful tool

You get home from work, and on your way in, you pick up the mail. You leaf through and see a bill, a bill, a flyer, a bill …. oooh, a handwritten envelope! You immediately want to open it to see who sent this lovely piece of mail to you. Why did you react this way …

By Amanda Ross | Thursday, December 18, 2014
vvoe / Shutterstock.com What works (and what really doesn't) in a real estate marketing plan

What works (and what really doesn't) in a real estate marketing plan

Over the past several years, I have noticed things that work and things we agents do that might not be as beneficial as we think; these activities just don’t produce the desired results. The bottom line: if you spend more time on your Facebook page than you do working on your website, then you are limiting your success …

By Hank Bailey | Thursday, December 18, 2014