Screen shot 2014-07-24 at 3.57.07 PM How to create a brokerage that appeals to millennial clients

How to create a brokerage that appeals to millennial clients

When you walk into our real estate office in Oklahoma City, you can tell there’s something different: an open design, modern aesthetic, 20-foot ceilings, and a state-of-the-art machine that makes just about every coffee beverage under the sun. But we don’t mind that it’s not your typical real estate office, because we’re not your typical brokerage, and we like it that way …

By Guest Contributor | Friday, July 25, 2014
The mistakes (2) Biggest mistakes I've made in 15 years selling real estate

Biggest mistakes I've made in 15 years selling real estate

Over the course of 15 years of selling real estate, I’ve made some mistakes. It’s easy to do when you don’t have a “how-to” manual or a mentor to guide you. I thought I’d share a few of my blunders … just in case there’s a newbie out there who could benefit …

By ActiveRain | Thursday, July 24, 2014
YourBerkeley.com screen shot 6 tips for becoming a hyperlocal content specialist

6 tips for becoming a hyperlocal content specialist

As a Berkeley resident who has also seen dozens of terrible real estate sites masquerading as local content hubs, I was struck by how engaging Arron Sweeney’s YourBerkeley.com website was. I met with Arron to ask him about his strategy and ongoing plans for the site …

By Gina Thelemann | Thursday, July 24, 2014
Facebook's new "Save" feature. Can't find that interesting Facebook post? Worry no more

Can't find that interesting Facebook post? Worry no more

Have you ever seen a Facebook post that struck your interest but you had to step away and when you returned to find it had drifted to the bottom of your feed and almost impossible to find? You then spend what seems like hours to find it and finally give up …

By Lindsay Listanski | Wednesday, July 23, 2014
Seven signs your neighborhood is an 7 signs a neighborhood will be the next hot spot

7 signs a neighborhood will be the next hot spot

Real estate is an industry that’s all about your hyperlocal expertise. As an agent, you specialize in specific ZIP codes, home types, client types — you name it. This industry is as much about niche specialties as it gets …

By Trulia Pro Blog | Wednesday, July 23, 2014
REC14-SF-BrokerWarRoom2 Top takeaways from Real Estate Connect's Broker War Room

Top takeaways from Real Estate Connect's Broker War Room

Better Homes and Gardens Real Estate President and CEO Sherry Chris led a series of discussions at the Real Estate Connect conference in San Francisco, with dynamic brokers from across the country packing the room to discuss key issues facing brokers. …

By Better Homes and Gardens Real Estate | Tuesday, July 22, 2014
Lead response time image via Shutterstock. 4 ways Realtors can make a great first impression

4 ways Realtors can make a great first impression

Have you heard the expression, “First impressions are everything?” Well, this is especially true for Realtors. A bad first impression can turn off otherwise hot prospects, ignite negative word of mouth, and minimize your chances of getting referrals and repeat business. …

By Matthew Collis | Tuesday, July 22, 2014
Videographer showcasing lifestyle image via Shutterstock. Do’s and don’ts of listing videos

Do’s and don’ts of listing videos

What’s the difference between a blockbuster movie and a flop we can barely recall after we’ve left the theater? The answer is powerful storytelling. The same applies to listing videos …

By Stephen Schweickart | Monday, July 21, 2014
Screen shot from "The Most Incredible Real Estate Stats of 2014" slideshow. The real estate stats you can't afford to miss

The real estate stats you can't afford to miss

Market data comes from all over, with seemingly countless entities and organizations compiling the latest on mortgage rates, housing starts, home sales and jobs figures. This is both a positive and negative for industry professionals. …

By Seth Price | Wednesday, July 16, 2014
Blurred vision image via Shutterstock. Facebook rakes in leads if you stop playing games

Facebook rakes in leads if you stop playing games

For the most part, I see two tactics amongst real estate agents when it comes to using Facebook: They either ignore Facebook, seeing it as a time suck, or they spend all of their time on Facebook, trying every conceivable tactic they can find, without learning anything about how Facebook can really work for the real estate industry …

By Christina Ethridge | Monday, July 14, 2014
Screen shot 2014-07-12 at 3.09.00 PM Top marketing secrets for 2015 from the experts at Real Estate Connect

Top marketing secrets for 2015 from the experts at Real Estate Connect

Planning for 2015 might be the last thing you want to do in the throes of summer, but I’ve learned the hard way that the difference between success and failure is planning well in advance. As the saying goes, “A goal without a plan is just a wish.” …

By Seth Price | Saturday, July 12, 2014
Golden Gate Bridge image via Shutterstock. How-to guide for live-tweeting #ICSF

How-to guide for live-tweeting #ICSF

There are many reasons to live-tweet an event: You want to bring your followers along on your Inman Connect San Francisco (#ICSF) adventures; you want to want to drum up some networking opportunities; or maybe you’re just looking to find the perfect grilled dungeness crab (Camino) …

By Guest Contributor | Friday, July 11, 2014
SEO listings (2) The ultimate guide to SEO for your listings

The ultimate guide to SEO for your listings

Whether you are small business owner, real estate agent or a broker agent, making sure your website’s listing pages are optimized for easy crawling, indexing and sharing is essential for ranking your site well. …

By Guest Contributor | Thursday, July 10, 2014
Avoid these sellers (5) 3 listings you should never take -- ever

3 listings you should never take -- ever

New and old agents alike dream of listings. After all, you’ve probably heard the old saying, “If you don’t list, you don’t last.” It’s true that listings are the bee’s knees. A single agent working alone can handle many more listings than he or she can buyers …

By Trulia Pro Blog | Wednesday, July 9, 2014
Showing Suite website screenshot Showing Suite: Inman News Demo Day for real estate professionals

Showing Suite: Inman News Demo Day for real estate professionals

Last week our Demo Day was packed full of awesome ideas on how to make the MOST of the feedback from your listings. We took a look under the hood at Showing Suite – an amazing suite of tools for ...
By Laura Monroe | Tuesday, July 8, 2014