IMG_2846 Create real estate recruiting mail that won't get tossed

Create real estate recruiting mail that won't get tossed

Many of you followed my return to real estate in a series I wrote. After passing my test, I received a lot of mail — 65 pieces and counting — from brokerage companies. These included everything from CDs with information to generic postcards without even a stamp …

By Aaron Woodman | Wednesday, February 25, 2015
Dragon-Images/Shutterstock How new agents can build real estate leadership currency from scratch

How new agents can build real estate leadership currency from scratch

Leadership is a process of social influence that maximizes the efforts of others toward the achievement of a goal. I learned a lot about leadership when I was a nurse …

By Melinda Goodwin | Monday, February 23, 2015
coka/Shutterstock Become Insta-famous and grow your gross commission income

Become Insta-famous and grow your gross commission income

Social media isn’t just for kids anymore; it’s how your brand builds a digital footprint. In real estate, the popular choices seem to be Facebook and Twitter. The social media outlet statistically used the least by businesses in the United States, however, might be the one that holds the most potential for real estate professionals …

By Kevin Hopp | Monday, February 23, 2015
Rakic/Shutterstock The 10 commandments of real estate

The 10 commandments of real estate

As a real estate agent, there are some things that you don’t want to learn by mistake. Not that I haven’t made some of these mistakes myself. But if I did have big lungs, I would certainly not have violated the first commandment …

By Cathy Turney | Friday, February 20, 2015
wavebreakmedia/Shutterstock 4 biggest supplier sins committed by real estate professionals

4 biggest supplier sins committed by real estate professionals

When do you take your business game face off? If you had any answer to this question other than “never,” we might have a problem. During my 14 years in the marketing industry as a business-to-business supplier, I have worked with the best in the game, but I sometimes come across agents and brokers who leave me wondering how they ever got into the real estate industry …

By Jennifer Fuller | Friday, February 20, 2015
Joe-Belanger_21118300 Agent's guide to staying safe on the job

Agent's guide to staying safe on the job

At age 20, I bought a multifamily home as an investment; it took me a year of working with my agent, Susan. It dawned on me then that Susan was exposing herself to hazards all the time as part of her job …

By Robert Siciliano | Thursday, February 19, 2015
Paul Sjoberg Part-time agent proves it doesn't take all day to sell millions a year

Part-time agent proves it doesn't take all day to sell millions a year

Paul Sjoberg is the broker/owner of True North Realty in Great Falls, Virginia — and he destroys the myth that real estate agents can’t have a secondary source of income and be successful. He’s a part-time agent juggling a full-time career plus an active family life with four children …

By Tim Harris | Thursday, February 19, 2015
Shaiith/Shutterstock Realtors, quit making these 3 common technology excuses

Realtors, quit making these 3 common technology excuses

Technology in real estate is here to stay; Zillow, realtor.com and many other companies have helped elevate what used to be a paper-heavy, old-fashioned industry into the 21st century of technology. Hundreds of real estate tech startups are working to help drive the adoption of technology across the industry, and the agents who want to succeed must embrace technology instead of fighting it …

By Kevin Hopp | Wednesday, February 18, 2015
AdWerx screenshot Retargeting gives agents more bang for their marketing buck

Retargeting gives agents more bang for their marketing buck

We’ve all clicked on an ad that targets us in a specific way — that shirt we love but didn’t buy, the concert tickets we weren’t sure we could afford. Ad targeting is incredibly effective for big brands, and now you can leverage it, too! …

By Laura Monroe | Tuesday, February 17, 2015
bikeriderlondon/Shutterstock Pairing new agents with first-time buyers pays off

Pairing new agents with first-time buyers pays off

These agents think it’s pretty cool to start writing their first contracts within weeks of coming on board. And, those commission checks that veteran agents turn their noses up at? They beat the take-home from their last job and sustain them on their way to top producer-dom …

By Rob Chrane | Tuesday, February 17, 2015
Screen shot 2015-02-16 at 2.22.38 PM Mobilize and optimize your smartphone productivity

Mobilize and optimize your smartphone productivity

Did you upgrade your phone over the holidays? Get a new one? Move from Android to an iPhone? Are you having trouble with storage space, power and organization …

By Laura Monroe | Monday, February 16, 2015
oneinchpunch/Shutterstock When real estate agents should let a buyer go

When real estate agents should let a buyer go

This is the story of how I fired a buyer, then six months later, the buyer came back to me — but it didn’t unfold the way you may think. This story has a technology twist …

By Rae Catanese | Monday, February 16, 2015
bokan/Shutterstock The tactic that can double your real estate content marketing return

The tactic that can double your real estate content marketing return

The Content Marketing Institute recently changed how it defines “content marketing” based on the current best practices of the most effective organizations. And a recent report revealed one tactic that nearly doubled your chance at being effective …

By Steve Jolly | Monday, February 16, 2015
Kzenon/Shutterstock Why homebuyers should get prequalified with multiple lenders

Why homebuyers should get prequalified with multiple lenders

It seems like the buyers who call me every day understand more and more that they need to get pre-qualified for a mortgage prior to getting started with the homebuying process. Most also understand that shopping for the most competitive rates and fees among different lenders is essential — but there is at least one other reason a good buyer’s agent should encourage clients to get pre-qualified with at least one additional lender (if not two) …

By Hank Bailey | Friday, February 13, 2015
Kjetil Kolbjornsrud / Shutterstock.com Real estate website chat tools should lose the 'push'

Real estate website chat tools should lose the 'push'

Not only is the hard sell dead, but also without a pulse is the soft sell, the value sell and every other sleazy sales tactic you’ve ever learned. It’s time to start waiting patiently for your queue to invite you to chime in, and that process begins with your ears, not your mouth …

By Jennifer Fuller | Friday, February 13, 2015