Google Analytics reporting (1) Definitive guide to Google Analytics for real estate professionals: Part II - The Overview Reports

Definitive guide to Google Analytics for real estate professionals: Part II - The Overview Reports

In Part I of our Definitive Guide on Google Analytics, we reviewed how to set up your account and configure your settings. Now we’re going to take you through the Overview Reports so you can understand whether your website is working for your business and where the opportunities are for you to make it work better. …

By Guest Contributor | Thursday, August 28, 2014
dotloop2 Broker success: the top brokers' blueprint to choosing a transaction system

Broker success: the top brokers' blueprint to choosing a transaction system

In our latest webinar we took a look firsthand at how brokers can and SHOULD choose a transaction system for their agents and their office. Joelle Senter of dotloop and Craig McClelland of Metro Brokers Better Homes and Gardens Real ...
By Laura Monroe | Wednesday, August 27, 2014
Facebook.com screen shot 5 reasons real estate agents should dump their Facebook business pages

5 reasons real estate agents should dump their Facebook business pages

If you’re a celebrity real estate agent, this article is NOT for you. If you have a team of agents and you sell hundreds of homes a year, this article is NOT for you. If you have a big social media marketing budget and 20 hours per week to dedicate or delegate to social media marketing, this article is NOT for you …

By ActiveRain | Wednesday, August 27, 2014
Ken Wolter / Shutterstock.com Why real estate brokerages should operate like Chipotle

Why real estate brokerages should operate like Chipotle

Real estate is notorious for its inefficiencies when purchasing and selling a home. Technology has helped, to some degree, to streamline the housing search and transaction, but in general real estate often lags when it comes to adopting new tech and processes compared to other industries …

By Will Caldwell | Tuesday, August 26, 2014
The truth about your real estate career- (1) 5 things your recruiting broker didn't tell you about a career in real estate

5 things your recruiting broker didn't tell you about a career in real estate

I got into real estate for a few different reasons, but none of them had to do with the desire to look at homes every day or to wear suits. Honestly, I thought I would get to golf more than I do, but I am not complaining. …

By Trulia Pro Blog | Tuesday, August 26, 2014
Sue Benson, 'The Pink Lady,' really likes pink. How emulating a 'Legally Blonde' character can win you clients

How emulating a 'Legally Blonde' character can win you clients

Sue Benson has to shake off the occasional stalker now and then. “It’s gotten a little weird with some text messages asking me about a shed and then like, ‘Oh, do you want Pink Panther panties?’ ” she said …

By Teke Wiggin | Monday, August 25, 2014
Pipelineimage 5 sales metrics real estate brokers shouldn't be ignoring -- Catch the webinar replay

5 sales metrics real estate brokers shouldn't be ignoring -- Catch the webinar replay

Did you miss our webinar last week? As part of our Broker Success series we had a great discussion with our expert panelists, and learned how great Pipeline ROI is for helping brokers achieve the results they are looking for. Catch the summary and replay below! …

By Laura Monroe | Friday, August 22, 2014
Just say no Ditch the 'Monkey Bars Approach' to thrive in real estate sales

Ditch the 'Monkey Bars Approach' to thrive in real estate sales

Viewers tuning in to CBS to watch “I Love Lucy” on a September evening 62 years ago might not have known that they were about to witness one of the most iconic scenes in sitcom history. Thanks to reruns, countless viewers around the globe have since watched Ricky challenge Lucy to get a job for a week, leading her and her best friend, Ethel, to get a job in a candy factory as candy wrappers …

By Bret Calltharp | Friday, August 22, 2014
FAIL (1) 18 real estate 'professionals' who are doing it wrong

18 real estate 'professionals' who are doing it wrong

From terrible advertising to awful fails in construction, here are 18 real estate “professionals” who should consider a career change …

By Seth Williams | Thursday, August 21, 2014
DO Why agents should invest in relationships, not leads

Why agents should invest in relationships, not leads

Relationships are the key to future success in the real estate business. Relationships pay dividends, build referral networks and can last a lifetime. Leads, however, have an expiration date, are not personal and are sold to the highest bidder …

By Will Caldwell | Wednesday, August 20, 2014
Get them 5 surprisingly simple ways to draw people to your open house

5 surprisingly simple ways to draw people to your open house

An open house is one of the oldest and easiest ways to meet prospective homebuyers and home sellers. In theory, all you do is throw a few yard signs around the neighborhood, unlock the door, and the buyers and sellers come flocking in like people to a giveaway. But, the truth is that it isn’t quite so easy, is it …

By Trulia Pro Blog | Tuesday, August 19, 2014
Network image via Shutterstock. Keep it simple when selling to your sphere of influence

Keep it simple when selling to your sphere of influence

When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn’t know what she was talking about. What sphere of influence? I didn’t influence anyone except possibly my children.

By ActiveRain | Monday, August 18, 2014
Screen shot 2014-08-14 at 3.16.56 PM 6 tips to get your happy clients to brag about you

6 tips to get your happy clients to brag about you

We’ve all heard it said that it’s easier to keep a happy client than to lose an unhappy one. The unfortunate truth is that unhappy people are more likely to spread their ill feelings about something or someone (whether justified or not). Here’s a few excellent ways to get your happy clients to spread the word about you …

By ActiveRain | Friday, August 15, 2014
Cocktails image via Shutterstock. 10 more tips to stay top of mind post-closing

10 more tips to stay top of mind post-closing

Here are 10 simple ways agents can stay relevant after handing over the keys to stay top of mind with their clients …

By Will Caldwell | Thursday, August 14, 2014
vs. (1) Pink lady videos vs. lead gen in a co-working space

Pink lady videos vs. lead gen in a co-working space

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Voting closes at 8 a.m. PDT Thursday, Aug. 14.  Last week, a coconut mailer proved to be the winning ...
By Gina Thelemann | Wednesday, August 13, 2014