Zillow Group's Premier Agent app now takes in leads from competitors

  • Zillow Group today announced a series of expanded features for its Premier Agent app.
  • Agents and teams can now forward leads from more than 25 sources to the Premier Agent app through their email account.
  • Once in the app, brokers or team leaders can assign leads to their agents based on different criteria, such as list price or ZIP code.
  • A new "Phone Lead Broadcast" feature is based on a sports metaphor: the concept of a "jump ball." Whoever responds to a consumer first takes the lead.
  • Brokers can expect more from the company in the future, according to the chief business officer.

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Zillow Group today released several new features for its Premier Agent app that the company hopes will help agents manage their leads more effectively.