Are you familiar with CRM software and lead generation tools? What about AI? If you aren't familiarizing yourself with the latest and greatest in tech, you're missing out on an opportunity to kick your business up a notch (or two)
Become the unofficial mayor of your neighborhood and assert your market dominance with in-depth local knowledge and all-in commitment
New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
Opinion
Real estate brokerages are evolving, and the brokerages that best understand the new rules of engagement will take their teams the furthest
Real estate leader Lori Namazi shares how women can establish and expand a robust real estate brand
To tap into local inherited listings, all real estate agents need is the internet
Going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you're leaning on this fall? And what new strategies are you introducing to your plan?
Inman will bring you innovative marketing tactics, branding expertise and smart strategies to get the most for your money all month long
Good content introduces you to potential clients, builds brand awareness and codifies your value, while prospecting for you 24 hours a day, 365 days a year
Opinion
Understanding how these investors think will help you land them as clients and serve them well
The right mentor can make a significant, positive impact on your career and even your happiness. Here's the questions to ask yourself to guide you in your search
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
Opinion
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here's what the latest report revealed
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare