Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
The savvy agent's guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership
by Cara Ameer Jul 21
Here's what a Redfin data journalist learned from taking a $25K bath on the sale of his house
Senior data journalist Mark Worley co-authored a new report that shows roughly 6% of US homeowners risk selling at a loss. The analysis hit close to home; he and his wife did exactly that
by Mark Worley Jul 21
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Stale listing? Here's how to reset, refresh, relaunch: The Download
It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers
by Christy Murdock Jul 19
Even if you're a solo agent, it still pays to be a team player
You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career
by Jessica Souza Jul 19
Meme stock rally? Short squeeze? This iBuyer's share price is soaring
Opendoor, which posted a $392M 2024 net loss and faced delisting from the Nasdaq Stock Market, has seen shares surge 283% in the last month
by Matt Carter Jul 18
Navigating awkward commission conversations: Now Streaming
Real estate coach Darryl Davis teaches you to navigate the sometimes tricky conversations surrounding commissions
by Inman Jul 18
As it turns out, ‘Superman’ has always been a real estate movie
In the new box-office blockbuster and past live-action iterations, the Man of Steel’s arch nemesis has always been bent on global land grabs
by Christy Murdock Jul 18
Strategies, schemes and shenanigans: Inman’s Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Christy Murdock Jul 18
3 ways to protect the identity of a high-profile luxury homebuyer
Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security
by Kamran Zand Jul 18
What real estate brokerages can learn from luxury hotel brands
Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency's Rainy Hake Austin writes
by Rainy Hake Austin Jul 18
This agent bought a home at 22. Now she helps Gen Z do the same
Gen Z is ready to purchase a home, but they need guidance and education, Atlanta-based Realtor Jessica Dudley writes. Here's how you can help them achieve their real estate goals
by Jessica Dudley Jul 18
EXp Realty exec tells agents to stop using bad photos
Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today's team leaders
by Lillian Dickerson Jul 18