With shares in companies like Zillow, Trulia, Realogy, ZipRealty, and Market Leader already trading on stock exchanges and others expected to go public in the months and years ahead, the tech-centric side of real estate is of growing interest to investors.
Inman News tech reporter Teke Wiggin discusses consumer-agent matchmaking sites like Brokur, Homelight, LessThan6Percent, and Agent Finder with Ross Kenneth Urken, personal finance
Three new realtor.com videos continue the portal’s aggressive, new “Find It First” marketing campaign launched last month to highlight the accuracy and timeliness of the website’s listings.
The videos depict would-be buyers imagining themselves enjoying their dream home, only to have other homebuyers show up and disrupt the dream. The implication is that buyers who are armed with the most accurate, up-to-date information will beat out others relying on less reliable data not sourced dire
Realty ONE Group, the fast-growing brokerage and franchisor based near Las Vegas, is the latest real estate firm to pay to raise its visibility on Trulia with branded listing pages and agent profiles.
The 8-year-old firm — ranked by Real Trends as the 11th-largest brokerage by closed transaction sides in 2011, joins hundreds of other firms, including Alain Pinel Realtors, Better Homes and Gardens Real Estate Mason McDuffie and Re/Max Results, who pay to enhance their branding on the second-most visited real estate website in the U.S.
Do real estate brokers know where their listings are going? A mobile home search application from banking giant Chase that’s powered by broker-provided listings has renewed the debate.
Listing syndicator ListHub is the primary data source for the app, Chase My New Home, and the app has been downloaded by more than 100,000 people since its November 201
I’ve spent the last three days playing around with various video creation tools looking for simple solutions that Realtors can use without a lot of effort. Making effective videos can be very simple or extremely complex. The question is which approach is right for your business?
Franchisor ERA Real Estate says it’s renewed an agreement with Homes.com that allows consumers to search ERA.com for Internet Data Exchange (IDX) listings pulled from markets where the firm has affiliated brokerages.