The no-brainer investment all agents should make in 2021
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
by Moira Taylor AND Raynae Taylor Dec 13
How to connect on a real level in a virtual world
Despite the absence of face-to-face meetings, the pandemic opened many virtual doors for relationship-building. Here's how experiential marketing, forced intentionality and tech have changed the way agents form bonds and engage with clients
by Sam Trimble Dec 13
Corcoran Global Living adds 400 new associates across Southern California
With the added offices and personnel, the firm will boast a total of nearly 1,500 associates across 42 offices and annual combined sales of more than $6B
by Lillian Dickerson Dec 11
Engel & Völkers debuts marketing tech platform
MaX uses a proprietary algorithm and millions of data points to build custom campaigns, and to help agents know where to focus their efforts
by Jim Dalrymple II Dec 11
The Real Word: Looking at one economist's 2021 forecast
Opinion
This week, Byron Lazine and Nicole White discuss the 2021 forecast from a chief economist, how to deal with overpriced listings and what to look for when outsourcing marketing
by Byron Lazine Dec 11
Smart home tech: A look at Shelly's Wi-Fi-based products
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
by Brandon Doyle Dec 11
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
Having trouble business planning for 2021? Here's how to get started
If you aren't thinking about your 2021 goals and plans yet, now's the time to get started. When crafting the new year's business plan, start with what you know, and tackle these important sections
by Kathleen Black Dec 10
howard hanna
Both firms operate under 100% commission, fee-based business models, which, along with a focus on technology, United expects will result in '$1 billion in transactional efficiencies'
DC-based Menkiti Group launches mortgage company with NewRez
The venture will focus on residential mortgage lending and will make a donation to a charitable cause with every closed loan
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
7 prospecting lessons agents can learn from fishing
Opinion
In many ways, prospecting is a lot like fishing, and there's so much agents can glean from the sport. Here's a little insight into what it takes to catch fish — and clients
by Jay Thompson Dec 9
Pulse: What's one accomplishment you're proud of this year?
This week, we want to hear about your triumphs in 2020. What's a major win that you can't wait to share? How did you achieve it?
by Inman Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
In companywide memo to agents, Compass CEO touts benefits of IPO
In a memo obtained by Inman, Compass Chief Executive Robert Reffkin tells agents that an initial public offering will allow the company to invest in more tools and support
by Patrick Kearns Dec 8