Not every agent will be willing to take the extra steps and do the legwork, but when it comes to luxury clients, this makes all the difference. Here's how you can deliver exceptional value to high-end clientele
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
Opinion
To work in harmony, the broker can also encourage a safe space culture where differing points of view are respected
Opinion
Zillow delivered tangible value to agents while the legacy industry stood still. Now, Zillow has become the industry's octopus, its tentacles reaching everywhere
For mother-daughter duo Ida and Minette Schwartz, a focus on relationships informs every aspect of the real estate business
Opinion
When the pressure's on, every move you make matters. Agents need to finish strong to ensure that the transaction gets all the way into the end zone
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
Opinion
Our industry needs to better understand the economic equation of iBuying. The request is simple: Have an honest, upfront conversation about profitability
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty and how The Weeknd’s Super Bowl performance relates to real estate
Opinion
Many agents lamented online Wednesday that Zillow's acquisition of ShowingTime is about Zillow getting its hands on data. As often happens, this is a misplaced fear
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
Assistants can dig into their leader’s thinking and leadership style even more to help shape the decision-making process by asking these questions
When it comes to marketing your business, video can prove to be an indispensable tool. If you're ready to up your video game and create hyperlocal, engaging content, here are a few strategies to keep in mind
Opinion
As CoStar made a huge splash entering residential real estate with the purchase of Homesnap and Houses.com, many questions were left unanswered
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
