If you do not currently have a database, it is time to start. To ignore your CRM is to leave a significant opportunity untapped
by Carl Medford Aug 1
Success in real estate is inevitable if you consistently implement the right strategies. It may not happen overnight, but it will happen
by Jimmy Burgess Jul 29
Opinion
If the market shift has stalled out your CRM, it may be time to reset. Not sure where to start? We are here to diagnose and cure your CRM woes
by Rachael Hite Jul 25
Opinion
A new policy by Northwest MLS offers a glimpse of changes that could make commissions easier to negotiate and more transparent
by Bernice Ross Jul 22
If your potential buyers are ready to give up, don't let them throw in the towel yet. Try these three strategies to help open up new opportunities in a challenging market
by Laura Adams Jul 14
Opinion
For too many agents, a call after the listing is sold is ignored. Instead, make it an opportunity and a springboard for adding value
by Tom Toole Jul 11
Opinion
Getting your mindset right and getting up to speed on the best lead gen tools are essential for meeting the challenges of today's real estate market
by Bernice Ross Jul 6
Opinion
If you have the capacity and commitment to be consistent with geographic farming, the rewards can be great
by Jimmy Burgess Jun 24
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
by Darryl Davis Jun 9
Opinion
In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers
by Julie Busby Jun 9
Opinion
Agents must effectively and efficiently communicate the value they bring. The best way to do that is by differentiating yourself from 1.5  million other agents with truly stellar service and communication
by Tom Toole May 26
Opinion
Inventory continues to be a challenge for all real estate agents, but you don’t have to wait passively for the market to provide inventory
by Tom Toole May 11
Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers 'offer-ready'
by Bernice Ross Apr 27
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
With 3.6 billion people globally on social media, there is no better place to get eyes on your listings. Here's how to leverage those platforms and your audiences and convert them into closings
by Victoria Kennedy Mar 22
With priced-out buyers seeking to relocate this spring, real estate agents stressed the importance of referral networks as the latest migration wave comes on the heels of an overheated market
by Taylor Anderson Mar 17