Hollywood at home: What happens when you let the film crews in
While having your property chosen can be tough, homeowners can make up to $20,000 a day by letting crews film inside their home, real estate agents told Inman
Need more leads? 5 invaluable door-knocking tips
Door-knocking can be an impactful and memorable approach to establishing your name in new areas. So, if you're trying to cultivate your newly minted brand, here are a few tips to help you drum up new business
by James Harris AND David Parnes Feb 11
pink lotus flower
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
by Rainy Hake Austin Feb 11
Faster, easier, more personal: How tech is shaping luxury real estate
Opinion
These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate in 2021 and beyond
by Mauricio Umansky Feb 11
California mansion sells at auction — likely at record-breaking price
Previously listed at $165M, the 28,000-square-foot estate known as Villa Firenze had lingered on the market for more than 2 years before its owner put it on the auction block
Engel & Völkers Americas had its best year ever in 2020
The global brokerage posted $32B in transaction volume last year, with the Americas market increasing production by 38.4%
Trump’s one-time Palm Beach property to sell for close to $140M
The 61,744-square-foot estate sold by Trump in 2008 was later divided into three separate lots, one of which now holds the second priciest single-family home ever sold in the US
'Sliding into the DMs': Why Instagram is the new way to recruit
'Instagram is a website and a newsletter wrapped in one,' Compass agent Ryan Garson, who found his newest agent through an Instagram partnership, tells Inman
Need a boost? 6 motivational books that'll inspire you
Opinion
Fill your mind with uplifting material, and you’ll feel positive and motivated all year long. If you haven’t already read these books, add them to your 2021 reading list immediately
by Santiago Arana Feb 9
WATCH: How to get ahead in real estate (really!)
High-earning luxury brokers Rayni Williams and Dawn McKenna shared the keys to success at Connect. Here, watch the entire video as a special Select subscriber benefit
by Inman Feb 5
Leaky pipes and stalled elevators: Living a life of luxury at 432 Park
A new report reveals an array of problems in the 88-floor skyscraper dubbed '432 Park Avenue,' prompting a discussion about wealth and how construction influences supply
by Jim Dalrymple II Feb 5
Ryan Serhant on the 'big money energy' agents need to succeed
The 'Million Dollar Listing New York' star's second book, 'Big Money Energy,' hit shelves on Tuesday
Sotheby's CMO Brad Nelson's 8 predictions for 2021 luxury market
Sotheby's International Realty CMO Brad Nelson shares the top insights from the brokerage's 2021 Luxury Outlook report and what challenges lie ahead
by Marian McPherson Feb 5
As Jeff Bezos steps down as Amazon CEO, feast on his giant RE portfolio
From LA to Seattle and even West Horn, Texas, Jeff Bezos owns property all across the country. As he prepares to step down as Amazon's CEO, Inman takes a look at his portfolio
Just what can a high-profile influencer do for a quiet listing?
Although a post from a popular social media account can send thousands of views to listings, many agents are finding it to not be the best use of marketing funds
Authenticity matters! Win high-net-worth clients by giving back
Real estate has been good to everyone last year, so now's the time to think about investing in communities that mean something to you. Here's how you can align yourself with a charitable cause and win clients
by Richard Horswell Jan 29