Nest pimps old fire truck, puts it on the street selling smart thermostats and fire alarms
Offline component of online marketing campaign is bold, innovative and a little whimsical
by Paul Hagey Dec 11
Power Editor, a Chrome browser plug-in, helps create targeted Facebook ads based on consumers' purchase history and lifestyle
Tool offers unique audience snapshot by partnering with data-mining companies
by Jeff Nieto Dec 10
Harpist open houses vs. 'bucket list parties'
#madREskillz: Agent's get-togethers help people connect for once-in-a-lifetime activities
by Teke Wiggin Dec 9
Video is the key to boosting SEO: 4 steps to real estate marketing success
Don't let the hard part -- editing -- scare you away
by Kacie Ricker Dec 5
EShowings founder headed to prison after pocketing company funds
Under new ownership, appointment service seeks to regain lost business
Pinterest, Flickr, e-books among top ways to repurpose your existing content, boost SEO
Get Google and consumers to see you as the authority in your real estate niche
by Marci James Dec 4
Edina Realty agent launches 'Bus Bench Challenge,' urging people to deface his ads
Marketing stunt may run afoul of advertising rules
by Teke Wiggin Dec 3
Real estate listings in print: Death of smaller, local newspapers creates dilemma for brokers
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
by Mark Stansbury Dec 3
Real estate success in 2014: Up your game in mobile search, content marketing, IDX  [infographic]
Social media for real estate agents: 10 minutes a day all it takes to engage clients, build following
If you're just getting started, this social tool is the place to be
by Lindsay Listanski Nov 27
Bus bench graffiti contest vs. ballroom dancing
#madREskillz : Agent invites people to deface his bus bench ads
by Teke Wiggin Nov 26
A career in sales means putting customer relationships first, ego last
Opinion
Consistent income is a byproduct of fostering relationships
by Jeff Chalmers Nov 25
Twitter Analytics: using gender, location and interests to steer real estate content strategy
How to build an audience relevant to your local market
by Sue Koch Nov 21
How often should I post to my Facebook business page?
Knowing when your fans are online is paramount to your success
by Christina Ethridge Nov 20
Referral network - real estate contact management
Opinion
If you don't keep in touch, don't assume past clients will remember the great service you provided
by Matthew Collis Nov 19
Planting the seeds of brand perception: Agents must be the Aston Martins of real estate
The key is to satisfy your target market's needs in a way your competitors do not
by ActiveRain Nov 19