Real Estate Marketing Ideas & Strategies
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
From selling advertising to entering the competitive world of New York City real estate, find out how Rachel Glazer overcame long odds with hustle and heart
From exploring alternatives like Xiaohongshu and Bluesky's Flashes to leveraging YouTube Shorts, discover how to adapt your marketing strategy in a shifting social media landscape
The Supreme Court upheld ByteDance’s divestiture deadline Friday. Experts Katie Lance, Cynthia Seifert and Jessi Healey offer solutions to help agents navigate this major shift
For real estate agents, changes to the Telephone Consumer Protection Act will mean being extra careful with how you gather leads, contact potential clients and manage consent
Want to add value and connect with potential clients through your social media platforms? Rachael Hite offers must-dos and never-dos to help you build know, like and trust authority
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
Discover the biggest social media missteps real estate agents make from expert Jessi Healey so that you can sidestep them and keep your brand polished, professional and generating leads
In addition to subtle tweaks to the company's logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an 'end-to-end homeownership experience'
In this market, many buyers are moving on to the next one when they see flaws, agent Jonathan Pressman writes. Use this list to avoid the ick factor and get deals done
Such reports allow listing agents and their sellers to apply actual data to the resell value of a renovation, an often challenging issue to tackle because of the time and money they require
This year isn’t about working harder — it’s about working smarter, coach Darryl Davis writes. It’s about learning new skills and fine-tuning your solutions
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky