Real Estate Marketing Ideas & Strategies
With the right mindset and consistent lead gen, broker Nick Schlekeway writes, you can break out of the stop-and-start pattern and build a business that grows steadily over time
As it seeks to slash costs to pay a $418M lawsuit settlement, the National Association of Realtors announced on Tuesday it would stop printing 'Realtor' magazine and move to a digital-only format
RealReports’ core competency is in producing data-rich property and community reports for use in a variety of real estate applications, from listing presentations to investment strategies
From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever
Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg's Kevelyn Guzman writes. They need an approach that combines strategy and creativity
Team leaders Christian and Ashley Harris share how they discovered opportunity, relationships — and love — at live events
Get both your business plan and your team culture right if you want to make waves in the markets you're serving, The Agency's Juliet Clapp writes
Century 21 and Major League Soccer announced the partnership on Tuesday. MLS fans will see Century 21 ads and commercials at key league events, leading up to the 2026 FIFA World Cup
Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes
Mortgage giant's 60-second 'Own the Dream' Super Bowl ad featured a live singalong by thousands of fans in New Orleans to John Denver's 'Take Me Home, Country Roads'
Deciding which brokerage to join when you first start out as a new agent can either set you up for success or run your career off the rails before it begins, trainer Bernice Ross writes
Broker and Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes
The marketing and PR vet has been with Engel & Völkers since 2016 and will now also work on brokerage development and support as chief marketing and performance officer in the Americas
CoStar Group is launching Homes.com back into the spotlight on Sunday with a pair of 30-second Super Bowl spots from ad agency RPA starring Dan Levy, Heidi Gardner and Morgan Freeman
To succeed in this era, agents need to communicate and recognize consumers have options
Engel & Völkers' Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers