Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg's Kevelyn Guzman writes
The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes
If public speaking or press coverage is still on your 2025 list of professional goals, it’s time to get started, Troy Palmquist writes. Here’s how to make the most of the opportunities that come along
ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
Don't look at client objections as a challenge or insult, Nick Schlekeway writes. Use them as an opportunity to showcase your expertise and add value
Rachael Hite shares strategies for combatting client misinformation while maintaining close connections and positive communication
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
Tune into Inman Access to elevate your skills and refine your video marketing strategy to grow income, leads and credibility
In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes
The thing that's killing your real estate business, coach Ricky Carruth writes, is the way you've been programmed to think about leads
Diversifying your marketing offering is not just about adopting new tactics, The Agency's Rainy Hake Austin writes. It's about meeting (and exceeding) the client’s changing expectations
Hit the refresh button with your sellers, and build buzz around the property before it expires
The company is reshuffling its product line in a bid to distinguish between tools that can assist with research on listings and larger-scale efforts that depend on Land id's mapping technology