Real Estate Marketing Ideas & Strategies
Last year, Dudum Real Estate Group made headlines when it hired nearly two dozen agents from Compass. Its broker-owner Julie Del Santo discusses how it came together
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
Agents, investors and developers are taking to Telegram and Facebook's free, encrypted instant messaging and voice-over-IP service to network and find off-market listings
Opinion
Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth investment from KW
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram
'If you try to act like a friend, and all you want to do is sell homes, that's sleazy,' Gary Gold told an in-person audience at Inman Connect Las Vegas
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
Agents and brokers can now use the natural language processing feature to personalize listing marketing
A new report from HomeJab also indicates agents prefer video tours over 3D tours
Don't miss the opportunity to be found online by not having your online presence updated. Follow these steps so your next clients can easily Google you