EXp's CMO on how the company keeps growing
Courtney Chakarun, who is spending this week at her company's EXPCON event, spoke to Inman about eXp's growth, leadership and branding
by Jim Dalrymple II Nov 10
Nextdoor goes public, sees stock jump in early trading
The company, which serves as a popular lead generation platform for many agents, saw its shares jump during the early hours of trading on Monday morning
by Jim Dalrymple II Nov 8
7 simple steps for getting more listings in 2022
By executing these seven steps, you'll be top-of-mind for your targeted homeowners, and you will generate more listings
by Jimmy Burgess Nov 5
How agents use encrypted apps to scout off-market listings
Agents, investors and developers are taking to Telegram and Facebook's free, encrypted instant messaging and voice-over-IP service to network and find off-market listings
Why this Keller Williams team leader is betting big on the company's future
Opinion
Here’s why expansion team leader Adam Hergenrother is investing in the future of Keller Williams’ teams with the rebrand to Livian and further growth investment from KW
5 tips for building your 2022 marketing budget
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that'll come in handy
Zillow, 'it's not me, it's you': Why this smart agent is breaking up with buying leads
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
by Meghan Mullin Oct 28
New marketing suite from Tribus offers features for social, email and print
The new browser-based software offers access to a compendium of tools that enable agents, teams and brokerages to devise, execute and measure digital outreach tactics
by Craig C. Rowe Oct 28
'Show people who you are, not what you do' on Instagram and TikTok
Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram
by Craig C. Rowe Oct 27
14 ways to supercharge your social media strategy for 2022
Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation
by Marian McPherson Oct 27
3 tips for luxury agents marketing listings on social media
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram 
by Dani Vanderboegh Oct 26
How Gary Gold and Tami Pardee win — and keep — luxury clients
'If you try to act like a friend, and all you want to do is sell homes, that's sleazy,' Gary Gold told an in-person audience at Inman Connect Las Vegas
by Matt Carter Oct 26
OJO exec Chris Heller joins robotic letter writing startup's board
Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation
by Jim Dalrymple II Oct 25
Photo by Kelly Sikkema on Unsplash
Agents and brokers can now use the natural language processing feature to personalize listing marketing
by Craig C. Rowe Oct 25
Virtual staging more popular than conventional staging
A new report from HomeJab also indicates agents prefer video tours over 3D tours
by Jim Dalrymple II Oct 19
Want to be Googleable? Follow these 5 simple steps
Don't miss the opportunity to be found online by not having your online presence updated. Follow these steps so your next clients can easily Google you
by Mary Hind Long Oct 13