Ready to raise your price point? Here's your luxury agent playbook
Whether you're just starting out in real estate or trying to grow your business in a new direction, broker Joseph Santini shares tips for breaking into the luxury niche
by Joseph Santini Aug 8
How to have the price adjustment talk without losing the listing
Don't fear having this conversation with your frustrated sellers, coach Darryl Davis writes. Putting it off too long costs your clients time, money and momentum
by Darryl Davis Aug 6
A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
Confidence comes after: How to grow before you feel 'ready'
Feel like you don't have the tools to create content or move forward and grow your business? Broker Angela Yungk writes that the confidence you need comes from doing the thing you fear
by Angela Yungk Aug 5
The CEO playbook for agents: How to scale with compassion
Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers 4 cornerstones to form your foundation from his book 'Failing My Way to Success'
by Phillip Cantrell Aug 5
3 CEOs talk change, affordability, NAR and end-to-end systems
James Dwiggins, Michael Valdes and Mike Miedler got candid on the last day of ICSD, saying real estate has lost sight of its purpose amid commission lawsuits and company rivalries
by Marian McPherson Aug 1
Want to win fall? It starts with a smart summer strategy
The 7-figure business-building agents are quietly laying the groundwork for Q4 during the summer, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Aug 1
Real estate text message scripts that help agents connect with clients
Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results
by Jimmy Burgess Aug 1
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
Warm lead? Here's how to change up your listing consultation
When someone already knows, likes and trusts you, your listing appointment is different from what you'd do with a cold lead. Team leader Carl Medford shares strategies for closing the deal
by Carl Medford Jul 31
Lesson Learned: Experience over time creates trust
Strategic, experienced and caring, find out what Susan Katz has learned during her 30-plus years in the real estate business and how she puts it to work for her clients
by Christy Murdock Jul 30
Why most real estate blogs fail (and how to drive traffic with yours)
Marketing expert Jon Krabbe deconstructs the common mistakes you might be making and offers a smarter content plan for your blog
by Jon Krabbe Jul 30
10 signs you're working across the table from an inexperienced agent
Annette DeCicco shares ways to spot an inexperienced agent if you're the more seasoned pro in a transaction, and mistakes to avoid if you're a newbie
by Annette DeCicco Jul 30
Tool Kit: How to tame AI before it eats your business
Artificial intelligence has the potential to separate agents who are willing to use and adapt to the technology from the rest, Rachael Hite writes, while it leaves those who refuse to use it behind
by Rachael Hite Jul 29
You’re leaving money on the table when you don’t know your numbers
Troy Palmquist talks with Sean Soderstrom of Courted about how agents and brokers can use data more effectively to transform their businesses
by Troy Palmquist Jul 28
5-second rule: What a homepage needs to make visitors stay
Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture
by Jon Krabbe Jul 28