Here’s where real conversion begins (Hint: It’s not the lead)
Stop obsessing over objection handling, and start adding value at every stage
by Josh Ries Mar 31
5 ways feng shui may show up in buyer conversations in 2026
In this Year of the Fire Horse, agents should know the feng shui basics
by Lisa Nguyen Mar 30
A step-by-step guide for using AI to master real estate marketing
Use a specialized AI stack to build authentic, high-converting content in half the time
by Marci James Mar 30
Cleaning gloves and sponges over a multifamily building to symbolize rental spring cleaning checklist.
Combine a physical cleaning with a review of workflows before the busy summer months
by Ryan Barone Mar 30
An image of the author over a neighborhood with social media hearts to represent real estate social media posts.
Stop chasing views! Use these social media ideas to generate more leads — not likes
by Jimmy Burgess Mar 29
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement 
Legal pressure, AI pullbacks and advertiser retreat expose attention-driven growth tradeoffs
by Jessi Healey Mar 28
Taking sides on coming-soon listings: Inman’s Top 5
Here are the most essential stories of the week, according to Inman readers
by Dani Vanderboegh Mar 27
buyers agents
Opinion
The single, unified marketplace is behind us. Here's what's next
by Darryl Davis Mar 27
data transparency and interpretation
Opinion
Buyers have more access to data than ever before but no idea what it means
by Deb Siefkin Mar 27
homeowner sold house with ChatGPT
Although AI is good at structured situations, real estate is full of unpredictability
by Tatiana Zagorovski Mar 26
customer experience
Earn real trust by ensuring your clients feel like they're in good hands with you
open real estate market
Opinion
The same leadership that got MLSs and NAR to this moment won't be able to get them out of it
by Amit Kulkarni Mar 26
selling a house with ChatGPT
How to demonstrate that you're still needed in an increasingly AI-driven world
by Derek Carlson Mar 26
real estate brand audit
Use this quick audit to determine whether your messaging is clear, memorable and aligned
by Jennifer McAlpine Mar 25
The ‘secret profit’ trap agents don’t realize they’re walking into
How to disclose properly and avoid unforeseen consequences
How this agent closes $100M on basics while everyone chases AI
Danny Brown proves that the agents who win are focused on what they can control, not trends