Instagram isn't just for 21-year-old would-be models. Sue 'Pinky' Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too
Opinion
Question misconceptions and challenge the status quo to put this powerful buyer tool to work for your hopeful clients
Opinion
Not crazy about buyer love letters? A great lender can reach out to the listing agent on a buyer's behalf to offer information and reassurance
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
Opinion
In his first column for Inman, Jay Papasan, the co-author of 'The One Thing,' says that while Inbox Zero is held up as a productivity ideal, it's not necessary for streamlined email management
This week: We move a step closer to the courtroom as the bombshell lawsuit's judge sets a window for scheduling the upcoming trial
Opinion
While AI has the potential to automate and certainly enhance many aspects of the real estate industry, it is unlikely to replace human agents completely anytime soon
These real estate brokers say they're building a disruptive brokerage based on their bullish belief in their Oregon market
Opinion
As community life and face-to-face interactions become more rare, door-knocking as a lead generation and nurturing tool becomes even more powerful
Opinion
Tech stacks can be a challenge and the cost of keeping up with new technology can be a burden, RAMUS Real Estate broker-owner Erica Ramus writes in response to our inaugural proptech poll
Attending these networking events provides an opportunity for you to build your brand and get the word out about your brokerage
Opinion
It's time to take a hard look at your organization, and the way you do business, so that you can flourish in today's market
Looking for more leverage and more opportunities with leads? Livian’s Erin McCormick Torres shares tips to help you hit the ground running as the newest member of the team
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
Opinion
For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come