How many Instagram Stories should I do a day?
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
by Sue Benson Jun 12
Here are 5 reasons we won't see a housing market crash this year
Opinion
According to Splitero CEO Michael Gifford, we’re still in an affordability crisis and unlikely to see a complete housing market tumble in 2023
by Michael Gifford Jun 12
Lesson Learned: Get comfortable with silence
Central Florida agent Anne-Marie Wurzel brings her background in advertising and copywriting to bear on the practice of real estate
by Christy Murdock Jun 12
Price, cost and value: You (and your clients) should be looking at all 3
While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process
by Troy Palmquist Jun 10
Inman's Top 5 stories of the week: June 2-8, 2023
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
by Dani Vanderboegh Jun 9
Can Home Depot's tiny home put a dent in the housing crisis?
This week: Home Depot rolls out its new tiny home. Can initiatives like this make an impact on the affordable housing crisis?
by Christy Murdock Jun 9
Door-knocking is personal. Stop trolling your colleagues
Opinion
With hundreds of comments on our coverage of Ralph Yarl's shooting, what does it say about door-knocking, and where do we go from here?
by Rachael Hite Jun 9
Readers weigh in on the (ongoing) door-knocking debate
Opinion
Some agents call for caution, while others call to end the practice amidst rising concerns over gun violence
by Jessi Healey Jun 9
These are the smart home updates to add to your new luxury residence
Opinion
With the right products, your new luxury home can become a smart, convenient and energy-efficient living space
by Brandon Doyle Jun 9
7 educational posts that belong in your social media rotation
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
by Laura Stace Jun 9
Broker Spotlight: Corey McCloskey, John R. Wood Properties | Christie's International Real Estate
Learn how this Florida broker-owner respects her third-generation, family-owned company's history while keeping an eye on the future
by Christy Murdock Jun 8
Your best year ever! 3 areas of focus and 21 strategies that pay
Great agents do daily what good agents do occasionally. Let Jimmy Burgess walk you through these 21 best marketing practices to grow your business
by Jimmy Burgess Jun 8
Mastering delegation: What to do when you can’t do it all
Mastering the art of delegation is a critical skill for leaders and an essential component of ascending the ranks in the real estate industry
Mauricio Umansky knows a thing or 2 about leveraging media coverage
Thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients
by Mauricio Umansky Jun 8
What is the meaning of full service?
Opinion
Does "full-service real estate" really mean anything or is it just something brokerages say to charge higher fees?
by Teresa Boardman Jun 8
5 game-changing ways to harness AI for real estate marketing
Harnessing the power of AI in your marketing plan means you're arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with more clarity, precision, and insight.
by Chris Pollinger Jun 8