QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17
Real estate industry reacts to the SVB meltdown: The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's view on the Silicon Valley Bank collapse, Plunk's impact on the real estate industry and Elon Musk's future Texas fiefdom
by Byron Lazine Mar 17
Mauricio Umansky's 6 tips for helping new agents navigate a shift
It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides
by Mauricio Umansky Mar 17
The 5 best outdoor smart-tech home upgrades
Opinion
The days are getting longer, and many of us are looking forward to spending more time outside. Here are five favorite smart outdoor updates
by Brandon Doyle Mar 17
Broker Spotlight: Ida Schwartz, Compass Florida
Find out how this luxury broker made the move from banking to stay-at-home mom to real estate (Hint: It started with an open house)
by Christy Murdock Mar 16
Starting up and standing out as an indie brokerage
Opinion
Starting an independent real estate brokerage is challenging but rewarding. Here's how to find the right tools and platforms to help
by Jim Turner Mar 16
7 reasons agents fail (and how to avoid their mistakes)
Do you know what to do to rise above a challenging market? Here's how to avoid the biggest mistakes agents are making right now
by Jimmy Burgess Mar 16
LISTEN: It’s not too late to advocate for affordable housing
Opinion
Have we reached the point of no return when it comes to affordable housing? Dr. Lee Davenport and her guest, Georgia State University's Dr. Dan Immergluck, discuss the peril and possibilities
by Lee Davenport Mar 16
3 things Netflix, Airbnb and Google do (that most leaders don't)
Leadership makes the difference between a thriving business and a failing one. Great leaders care about people and prioritize their needs to ensure a happy and productive work environment
by Chris Pollinger Mar 16
'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
8 critical traits that separate great real estate leaders from the rest
Leadership is not an inherent quality; it can be learned and constantly improved, according to PLACE's Ben Kinney and Brian Gubernick. They've identified these 8 leadership game-changers
by Carl Medford Mar 15
The biggest marketing mistake agents make: Pulse
As Marketing and Branding Month keeps on truckin', we asked you to weigh in on the biggest marketing mistake agents make. Here's what you had to say
by Inman Mar 15
'How's the neighborhood?' 5 buyer queries ChatGPT gets really wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
by Bernice Ross Mar 15
7 out-of-the-box client appreciation ideas
Want to take your client relationships to the next level and have some fun while doing it? Think client appreciation parties — with a twist
by Darryl Davis Mar 15
A new faucet? Hand sanitizer? The unlikely marketing spends that have a big payoff
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
by Teresa Boardman Mar 14