'Do I need to disclose?' Even more queries ChatGPT can't answer
ChatGPT can be a useful tool, but it spits out a lot of bad advice. In Part 2 of the series, find out what seller information the AI gets wrong
by Bernice Ross Mar 15
How bad is it? The worst website mistakes (and how to avoid them)
Some website mistakes are worse than others, here's a list of the most common ones and how bad for business they really are. Plus, tips for how to correct them
by Jessi Healey Mar 15
8 critical traits that separate great real estate leaders from the rest
Leadership is not an inherent quality; it can be learned and constantly improved, according to PLACE's Ben Kinney and Brian Gubernick. They've identified these 8 leadership game-changers
by Carl Medford Mar 15
The biggest marketing mistake agents make: Pulse
As Marketing and Branding Month keeps on truckin', we asked you to weigh in on the biggest marketing mistake agents make. Here's what you had to say
by Inman Mar 15
'How's the neighborhood?' 5 buyer queries ChatGPT gets really wrong
Here are 5 common questions buyer clients ask agents, incorrect responses from ChatGPT, plus the correct response agents should use to avoid litigation
by Bernice Ross Mar 15
7 out-of-the-box client appreciation ideas
Want to take your client relationships to the next level and have some fun while doing it? Think client appreciation parties — with a twist
by Darryl Davis Mar 15
A new faucet? Hand sanitizer? The unlikely marketing spends that have a big payoff
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
by Teresa Boardman Mar 14
7 questions to ask yourself before becoming a landlord in 2023
Investing in rental properties is one of the most dependable methods of building wealth. You give yourself the best chance of success when you know exactly what you’re getting into
by Luke Babich Mar 14
AI can transform your content marketing. Here's how to use it right
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
by Christy Murdock Mar 14
No, it's not 2008: How to talk to your clients about Silicon Valley Bank
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
by Troy Palmquist Mar 13
With fewer million-dollar homes, is luxury OK? The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the luxury home market, first-time seller's biggest regrets and RE/MAX
by Byron Lazine Mar 13
website refresh
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
10 tips for crafting CTAs that convert browsers into buyers
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
by Darryl Davis Mar 13
Inman's Top 5 stories of the week March 3-9, 2023
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 3-9, 2023
by Dani Vanderboegh Mar 10
What the top brokerages' color choices say about them (and how to choose your personal branding)
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
by Christy Murdock Mar 10
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement