Want the press to notice you? Here's your DIY PR plan
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
by Jeremy Knauff Mar 24
Broker Spotlight: Katia and Steve Bailey, The Agency
Learn how these Canadian brokers built their businesses with grit and determination and find out what lessons they're passing on to their agents
by Christy Murdock Mar 23
Lean times require you to lean in. Here’s how
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life
by Adam Hergenrother Mar 23
Sell your city when you serve and support your community
Serve as an ambassador for your community and provide information and expertise to both newcomers and current residents
by Victoria Kennedy Mar 23
Do these 7 things to transform your life — and business — forever
The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for
by Jimmy Burgess Mar 23
Better property descriptions can help you sell more homes this spring
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
by Tom Gil Mar 23
Here's your bank failure explainer as House hearings approach
Not sure how to talk about recent bank failures with your clients? Want to know what's happening next? Here's your guide to SVB, Signature and the upcoming House hearings
by Eric Bramlett Mar 23
7 ways to motivate your agents during a slow market
As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition
by Rainy Hake Austin Mar 23
Put yourself out there! How to develop a media relations strategy
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
by Christy Murdock Mar 23
Now, more than ever, it's time to tighten your belt: 6 cost-cutting tips
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending
by Darryl Davis Mar 22
Here's how to brainstorm new marketing ideas: Pulse
Find out how agents and leaders nail a marketing plan when it's time to rethink everything
by Inman Mar 22
This TikTok feature will help you reach even more potential clients
Rewarding quality content is always the aim of TikTok's algorithm. Now with a new feature in place to help users have more control over what they see, getting your quality content in front of your audience should be even easier
by Katie Lance Mar 22
Two women posing for an Instagram picture to represent Instagram boosting SEO.
If you're ready to improve your social media results and save time while doing it, check out these handy tools
by Laura Viñalet Mar 22
How to build an ever-evolving blog — and become the local expert
Creating an ongoing content marketing plan means making use of ongoing blog posts. Part 3 of this 5-part series shares what to write and how to make sure your blog posts matter
by Christy Murdock Mar 22
Flipping houses is dead. Today’s hot new strategy is 'house hacking'
Opinion
'America’s #1 Money Mentor' and HGTV’s Chris Naugle sits down with Bernice Ross in this video interview to give the inside scoop on the hottest investment strategy for today's market
by Bernice Ross Mar 21
How do you write a killer real estate bio? Start here
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
by Christy Murdock Mar 21