7 questions to ask yourself before becoming a landlord in 2023
Investing in rental properties is one of the most dependable methods of building wealth. You give yourself the best chance of success when you know exactly what you’re getting into
by Luke Babich Mar 14
AI can transform your content marketing. Here's how to use it right
Want to do more than write a sonnet with the latest AI tools? Here’s how to put them to work on your content, and the platforms you need now
by Christy Murdock Mar 14
No, it's not 2008: How to talk to your clients about Silicon Valley Bank
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
by Troy Palmquist Mar 13
With fewer million-dollar homes, is luxury OK? The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the luxury home market, first-time seller's biggest regrets and RE/MAX
by Byron Lazine Mar 13
website refresh
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
10 tips for crafting CTAs that convert browsers into buyers
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
by Darryl Davis Mar 13
Inman's Top 5 stories of the week March 3-9, 2023
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for March 3-9, 2023
by Dani Vanderboegh Mar 10
What the top brokerages' color choices say about them (and how to choose your personal branding)
Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing
by Christy Murdock Mar 10
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
This 22-year-old agent did $16M in Year 1. Here's how he did it
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
by Jimmy Burgess Mar 9
How to maintain a boutique feel as your brokerage expands
Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand
Broker Spotlight: Lyles Geer, William Means Real Estate
Learn how this Charleston, South Carolina, broker puts his own unique stamp on family tradition at William Means Real Estate
by Christy Murdock Mar 9
AI will upend content marketing. 4 ways to stay ahead of the curve
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
by Chris Pollinger Mar 9
Gary keller, keller williams
In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
Here's what you're doing to lock down repeat and referral business
As marketing budgets shrink, we asked how you're maximizing the power of your past clients and sphere of influence
by Inman Mar 8
I don't dance: 5 TikTok marketing ideas for agents with 2 left feet
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
by Rachael Hite Mar 8