Investing in personalized content is an effective approach to drive traffic and convert leads at a successful rate. Here's how agents can harness the power of content marketing and saved jump searches to gain a competitive edge
Communication starts with your own self-talk and radiates outward from there. Check out this guide to effective communication with everyone you know
Corcoran Group agent and team leader Beth Benalloul explains how she went from teaching spinning classes to becoming one of NYC's top agents
If you’re thinking about becoming a mentor, you should have a solid picture of what you’re getting yourself into before committing to working with a new agent. That agent's career depends on your leadership
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
The Seattle-based, family-owned company helps agents market listings to other agents, and it is now producing animated social media posts for multiple networks
As coronavirus-induced economic strife strengthens the need for affordable housing, state and local legislators are renewing their focus on upzoning laws
Opinion
Rich in innovation, the CRM segment of tech is popular, but there is no one-size-fits-all solution. These products might not be top-of-mind, but they are worth checking out
Loup Ventures Managing Partner Gene Munster believes that as people continue to move from urban areas to suburbs, Zillow will benefit from top-of-the-funnel engagement
The owner and CEO of The Boutique Real Estate Group in Orange County has seen a significant shift in buyer attitudes since the onset of the pandemic
While high-speed internet was once one buyer perk among many, it has become an indispensable part of a home — one that can make or break a sale
For those who want to improve the bathroom experience, there's a host of options available — from heated toilet seats to voice-activated mirrors that can read you news and give weather updates
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
There has never been a better time — or a greater need — to make rentals a mandatory property class. More data on the MLS, especially during a pandemic, serves the MLS and the brokers, agents and consumers who depend on it
More this week: a discussion on the pros and cons of using gamification to boost agents' productivity, and Real Trends, which adjusted its ranking system this year
More than a dozen agents who spoke with Inman said that inventory shortages and masks will probably be around for some time. But they're also seeing an active market in which offers are pouring in
