If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
by Bernice Ross Mar 28
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
by Darryl Davis Mar 28
The deal includes the purchase of approximately $72B in loans at a discount of about $16.5B, along with the transfer of all of the bank's deposits totaling about $56B, according to the FDIC.
by Ben Verde Mar 27
Cities in the West that saw prices soar during the pandemic are now cooling while metros in the Northeast and Midwest are showing more resilience, according to a new analysis
by Jim Dalrymple II Mar 27
Make sure all of your profiles are fully updated with this easy-to-use checklist — in 1 week
by Christy Murdock Mar 27
Fannie Mae economists say downturn won't rival the 2008 financial crisis, but jumbo mortgages and construction loans could get scarce if small and midsized regional banks tighten
by Matt Carter Mar 24
Persistent wage disparities and pandemic-induced familial stressors pushed single millennial women out of homeownership with rates dropping near the all-time low of 19.4%, Zillow says
by Marian McPherson Mar 24
Opinion
Byron Lazine and Nicole White discuss Josh Altman's view of California's proposed mansion tax, the tug-of-war between millennials and boomers, and the pain Zillow's CEO sees on the horizon
by Byron Lazine Mar 24
The team closed the priciest sale in Orange County last year at $55M and was named the No. 1 large team in the 2023 Ellie Awards. Terms of the multi-year contract were not disclosed
by Lillian Dickerson Mar 24
Opinion
The company financially and operationally covers all repairs, equipment purchases, tenant communications and transactions without requiring to ownership approval
by Craig C. Rowe Mar 24
Opinion
Never wonder whether you shut the garage door or locked the front door. With Alarm.com, you can check in on a property remotely from anywhere in the world with an internet connection
by Brandon Doyle Mar 24
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
by Christy Murdock Mar 24
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
by Rachael Hite Mar 24
A practical framework for agents navigating platform uncertainty
by Jessi Healey Mar 24
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
by Jeremy Knauff Mar 24
Jarret Willis, a Black agent who worked at the Hamptons-based luxury brokerage, was smeared by epithets, including 'Jafar' in reference to the 'Aladdin' Disney movie, a white colleague claims
by Lillian Dickerson Mar 23