Here are a handful of coming-soon marketing tactics that’ll get a little buzz going for your listing before it hits the market
What's the longest time one of your luxury listings lingered on the market? What caused the listing to get stale, and how did you fix the situation? Here's what readers had to say
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
Implement these strategies today to start grabbing local prospects' attention online and generating leads
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
If you go deeper in your past client relationships, they will take your business wider
Opinion
Anthony Lamacchia doesn’t see the agent commission 'reckoning' as better for consumers as many are painting it. NAR is doing its job for consumers and Realtors. Here’s why
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
How can you ensure every member of your team is performing? Here are a few simple tips to help your team end the year on solid ground
Establishing yourself as an expert, marketing yourself effectively and utilizing your network to make new connections will give you an edge over your competitors
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today? Here's what readers (OK, reader) said
Find out how Boston-area luxury real estate agent Dana Bull learned that having the right backup means everything
Opinion
This week, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the 'Conjuring' house that's now on the market.
Here are a few things to consider as you plan for next year
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts