6 tips for refreshing your real estate business plan for 2025
Your business is a reflection of you, broker Zak Shellhammer writes. The more it aligns with your values and passions, the more successful and satisfying it will be
by Zak Shellhammer Dec 13
An image of arrows on a chart with a stick figure holding a telescope to symbolize real estate's leadership problem.
The question isn't 'Are you a leader?' It's 'What type of leader are you?' CEO Justin Bailey writes in this examination of his leadership journey
by Justin Bailey Dec 11
social media and personal connection
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
by Rick Guerrero Dec 6
Are you ready to commit to the life you want?
The choice to create the life and business you desire, coaches Melanie Klein and Emily Bossert write, one aligned with your values, is strengthened through your commitment to yourself
Brad Inman: Stop worrying about fitting in and follow your dreams
The entrepreneur and founder of Inman Group gets why people don't want to stand out. But there's also risk in letting dreams go unfulfilled, he told the audience at an Inman Connect Austin
by Daniel Houston Oct 9
Beyond business cards: How to master genuine networking
Organization and authenticity are key to effective networking. Broker and coach Zak Shellhammer offers tips for making connections count
by Zak Shellhammer Oct 1
Lesson Learned: Stay true to yourself to attract your ideal clients
 Find out what Miami Beach luxury agent Anna Sherrill has learned as she's grown and what she'd tell a new agent just starting out in the business
by Christy Murdock Aug 27
How new luxury agents create high-end vibes and don't break the bank
Establishing yourself as a luxury real estate agent doesn't have to cost more, MyHome's Jennifer McAlpine writes. It's about a simplified aesthetic and a strong sense of your value proposition
by Jennifer McAlpine Aug 23
Tyler Mount on real estate and life: 'Authenticity wins'
The 3-time Tony award winner and marketing company founder talked about the importance of agent authenticity at Inman Connect Las Vegas
by Craig C. Rowe Aug 2
Communicate value with authenticity and active listening
Not everyone can or should communicate their value through 'bold statements,' agents said during a panel at Inman Connect Las Vegas. That's why remaining authentic is paramount
by Lillian Dickerson Jul 30
Is there a right way to dress as a real estate professional?
EXp's Russ Laggan offers tips for identifying your personal and professional style and putting it to work for you as a memorable differentiator with clients and colleagues
by Russ Laggan Jul 29
Yes, you can talk politics on social media. Here's how
Opinion
Is it still impolite to talk about politics? Maybe not, and talking about it might gain you more followers than you think
by Jessi Healey Jul 18
You can't 'fake it 'til you make it' when it comes to gratitude
Authenticity and genuine gratitude offer profound benefits for personal and professional relationships and well-being, broker and coach Aaron Hendon writes
by Aaron Hendon Jul 13
8 secrets to creating a truly impactful personal brand
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
by Chris Pollinger Mar 12
How Heather Haase is finding diamonds in a rhinestone world
In his latest Snapshot profile, Brandon Doyle talks to Heather 'Sunshine' Haase about training, tech, authenticity and creating genuine connections
by Brandon Doyle Feb 6