People don’t hire logos, they hire people. Build relationships
Broker and Inman contributor Angela Yungk offers advice on connecting with clients and building lasting real estate relationships
by Angela Yungk Feb 10
The peril and promise of real estate leadership: The Download
Catch up on the drama coming out of Vegas Realtors, then hear from some of the real estate industry's heaviest hitters on business building, branding and Clear Cooperation
by Christy Murdock Feb 8
Mauricio Umansky on building a brand-centric brokerage culture
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
by Mauricio Umansky Jan 30
Anywhere's David Marine: The power of storytelling is 'timeless'
The key to finding a brand's story is making sure that the consumer's, the brand agents' and competing agents' views of that brand all align, Marine told Inman Connect New York attendees
by Lillian Dickerson Jan 22
KW sues InsideRE for trademark infringement over BoldTrail
InsideRE's use of the word 'bold' and the color purple in a rebrand of the product formerly known as kvCORE make its branding 'confusingly similar' to KW's BOLD product, the company claimed
by Lillian Dickerson Jan 21
powerful chatgpt prompts for real estate agents
Agents who lean into using AI to serve their clients at a higher level, Jimmy Burgess writes, will absolutely outperform the agents who don’t embrace this technology
by Jimmy Burgess Jan 16
Rocket lays groundwork for Super Bowl ads with 'brand restage'
In addition to subtle tweaks to the company's logo and other details, brand revamp is aimed at positioning Rocket as a fintech platform supporting an 'end-to-end homeownership experience'
by Matt Carter Jan 14
Why Pantone’s 2025 Color of the Year is right for real estate brands
If you’re considering a fresh new look for your marketing collateral and platforms in 2025, marketing expert Jon Krabbe writes, Mocha Mousse is a perfect choice
by Jon Krabbe Jan 8
Scroll smarter: Social media do’s for real estate pros
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey
by Jessi Healey Jan 4
A home in front of an Instagram background to symbolize Instagram for real estate agents.
Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
by Jimmy Burgess Jan 3
Real estate marketing for 2025: Get ready to go all in
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
by Bernice Ross Jan 3
How to make the most of media, speaking, onstage opportunities
If public speaking or press coverage is still on your 2025 list of professional goals, it’s time to get started, Troy Palmquist writes. Here’s how to make the most of the opportunities that come along
by Troy Palmquist Dec 17
7 simple, smart social media strategies savvy agents swear by
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
by Sean Frank Dec 4
Strategic insights for 2025 from Inman Connect New York's agenda
At Inman Connect, real estate’s most motivated professionals come together with the brightest minds and innovators to tackle major challenges facing our industry
by Inman Dec 2
Your spring real estate branding health power-up checklist
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
by Darryl Davis Dec 2