Forget buyer love letters. Craft a perfect offer instead
If you’re putting together a beautiful, thoughtful offer package, your buyers won’t have to supplement with a love letter. Here's how to impress with your pdf
by Janet Pozos Aug 14
Frustrated with inventory? 5 tips for getting creative
Many agents are frustrated with low inventory on both sides of the transaction. Try these strategies to create inventory for your clients and find a pathway to under contract
by Julie Busby Jul 6
Buyers are still competing. Here's how to best help them
Everyone understands a buyer can get cold feet or buyer’s remorse in a changing market, so demonstrating commitment is paramount
by Mark Choey Jul 1
Why first-time buyers should consider buying now
The residential real estate market is on the cusp of substantial change. Bret Weinstein offers his take on opportunities when there's a massive shift in the market
by Bret Weinstein May 11
9 realities your clients will face when buying as-is properties
A ‘Money Pit’ is funny when it stars Tom Hanks and Shelly Long, but when it’s your clients, make sure your buyers aren’t actors in a real-time remake — and you’ll be a big star
by Nicole Solari Jul 26
Why you should track every buyer who walks through the door
Step away from the 'go-and-show mentality,' and start acting like a professional
by Troy Palmquist Mar 22
Homeowner couple in front of sold house
Get them off the fence immediately — before interest rates sneak up on them
by Bernice Ross Nov 12
5 factors that determine how long a home sits on the market
Selling a house is a balancing act
by Benjamin Okoro Nov 10
HomeSmart tests 'smart' for-sale signs in select markets
When buyers request information via text, call or web, agents capture the contact
by Britt Chester Oct 23
Special Report: The art of handling objections in real estate
Every client question is an opportunity to prove value
by Gill South Jun 6
Survey highlights agents' influence on clients' mortgage lender selection
Freddie Mac study finds a majority of agents are referring clients to lenders but don't feel comfortable fielding mortgage questions themselves
by Amy Tankersley Nov 16
Podcast: How to get your clients to stop stalling and take action
A deep-dive in overcoming objections with Cleve Gaddis
by Bernice Ross Nov 3
5 simple tips for home showing safety
Follow this advice, and stay safe
by Lee Davenport Sep 12
What to expect on a final walk through

In this week’s video, Peter Lorimer of PLG Estates breaks down what to expect during a final walk through before purchasing a home.

by Peter Lorimer Aug 4
A man giving a presentation
Agent Brian Weast shares his secrets
by Pat Hiban Jul 25