Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
It’s natural to have feelings of scarcity in business and to see your competition as a threat to your success. However, if you open yourself up to collaboration, you’ll see it’s quite the opposite. Here's why
Opinion
Asking about fees is valid, but there are better questions that can be posed in more valuable ways to evaluate a potential brokerage before discussing fees
Brad Nelson talks to Inman about creating campaigns that resonate with an international audience in more than 70 countries with different languages and cultural cues
When agents join forces to list a property, clients get the benefit of multiple agents — their knowledge, Rolodex, market experience and more. Here are a few more reasons to open yourself up to the possibility of collaborating with another agent
Opinion
A group of agents took their support group to Zoom during coronavirus to provide an opportunity to connect with one another in an uncertain time
If you're pivoting your business to connect with others and serve now — you're already building a stronger base for future business. Here are a few more ways to strengthen your strategies and plant seeds of kindness in your community
Opinion
The best mentors are progressive with their thinking, utilize technology in their daily business and set aside time to answer questions
The luxury market may be seeing "something of a slowdown"
Pat Petersen, president of Daniel Gale Sotheby's International, talks about the journey up and how she would like to leave her company.
This time things will be different
Benefiting the agent and broker has always been our guiding principle
Diversify and collaborate now, and your future will be solid
Listingbook gives consumers access to 'richer data' and 'deeper search engine'