5 rules for content creation during coronavirus
Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters
by Christy Murdock Apr 6
Luxury Connect moves to Las Vegas in 2020
Why that’s great news for attendees and sponsors
by Lauren Walker Feb 6
Dollars and Sense: How to get more out of your career
Money, satisfaction, enjoyment: Here’s how to get more of everything you’re looking for from your job
by Christy Murdock Jan 15
How to create highly shareable content in 5 simple steps
Opinion
The best posts you produce are ultimately the ones that are going to get shared, so give your social media a great deal of thought before you hit publish
by Laura Viñalet Jan 15
You vs. Zillow: How to win with consumers every time
Think local, make it personal, and don’t let go of someone once you get their attention
by Dennis Norman Dec 17
We need to tune in to the people around us more. Here's why
If we pursued our business with the goal of real human connection, we'd be more effective marketers and agents
by Kevin Kauffman Sep 13
Keeping It Real: Why it's time to kill vanilla
Opinion
We currently have this glorious trifecta in real estate. If you’re not hitting your goals, now’s the time to double down and charge away from mediocrity
by Peter Lorimer Aug 29
4 fears agents need to embrace to truly connect with their audience
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
by Christy Murdock May 7
3 marketing activities all agents should be doing
Opinion
Retention of current clients and referrals through their experiences will do more for you in the long run than any campaign ever could
by James Rozanski Apr 8
WATCH: Mastering consistency, repetition and reach
Learn the nuances of being consistent and intentional in your marketing as well as the tools you'll need from Gil Media Co.'s Carlos Gil
by Inman Feb 27
5 tips for crafting quality real estate content (without writing it yourself)
If you often find yourself without time to create blog posts, try outsourcing
by Michelle Clardie Jul 10
The beginner's guide to launching a digital real estate marketing plan
3 genius ways to split marketing costs with other agents
Opinion
How to get more bang for your buck
by Sam Benson Jan 19
Want to build a brand in real estate? Do these 5 things
Be consistently authentic, and make sure you're producing different content types for people on different spaces
by Jordan Scheltgen Aug 25
Content, not 'nontent': Reimagining real estate signs
A clever way with words will elevate your real estate marketing when the norm just doesn't cut it anymore
by Gill South Aug 10