Robot face symbolizing AI trust signals.
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
by Molly McKinley Aug 21
10 things you should absolutely not let AI do for you
If you’re a real estate pro who leads with heart, hustle and actual human connection, Stacey Soleil shares the things you should handle yourself
by Stacey Soleil May 14
Elliman's Michael Liebowitz says the brand is all about 'expertise'
The new CEO and chairman made his debut on the ICNY stage on Friday, sharing big ideas for how the brand plans to be an industry disrupter while maintaining its reputation as a leader in luxury
by Lillian Dickerson Jan 24
3 ways agents can help today's savvy, educated buyers and sellers
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
by James Harris AND David Parnes Jul 29
4 tips for using Pinterest to grow your real estate business
For real estate agents, Pinterest can be a great way to attract leads and build connections. If you're new on the platform (or unsure how to use it to your advantage), here are a few strategies to consider
by Nicole Mickle Apr 29
7 little extras that buyers don't expect -- but love
Opinion
Learn how to adapt to your buyers' needs, personality and goals, and they will love you for it
by Katherine Salyi Dec 4
4 ways to get web traffic without spending a dime
These free methods will get pageviews for your site
by Michael Johnson Jan 26
16 marketing opportunities agents should prioritize now
Start today, and you'll be set for next year
by Gregory Kiep Dec 23
5 reasons training is essential to your agents' success
Invest in continued education, and you'll see a significant benefits
by Brian Buffini Nov 2
Why real estate is overdue for technological evolution
Inefficiency is a catalyst for disruption
by Michael Episcope Sep 16
4 steps to help homebuyers stay on task
Strong leadership helps buyers stay the course
by Kellie Tinnin Jul 16
5 reasons your sellers are looking for another agent
The days of the lemming consumer are over
by Trulia Pro Blog Sep 26
The art of specializing: what real estate agents can learn from basketball legend Magic Johnson
Calling yourself 'the local expert' is not the same as providing great customer service
by Bret Calltharp Apr 25