5 pro tips for using Instagram and Facebook stories in real estate
Katie Lance shares advice on how to connect with potential clients using these social media vehicles to build the know, like and trust factor before you even meet in person
by Katie Lance Sep 7
Rental Beast listings to appear on Facebook Marketplace
Founder Ishay Grinberg says the partnership comes at a crucial time for the rental market
How to make social media work for you in luxury real estate
These highly replicatable strategies stem from one simple fact: people love to look at houses
by Joshua Jarvis Sep 4
Realtors share what they eat and drink to stay energized
Almonds, cheese and crackers — not to mention Payday candy bars, Red Bulls and a lot of coffee — all made the cut
The Real Word: Facebook removes 5,000+ ad options
Opinion
Two agents talk through industry news as they see it
by Byron Lazine Aug 30
Facebook slashes 5,000 targeted ad options after HUD complaint
Online advertisers will no longer be allowed to exclude audiences based on ethnicity, race, religion or ZIP code
by Patrick Kearns Aug 23
6 marketing trends real estate agents need to pay attention to in 2018
Don't skip these top producer strategies, or you'll likely miss out on lots of potential clients and income
by Jordan Scheltgen Aug 20
Here's how an online troll ruined a Re/Max Realtor's business over an innocuous Facebook argument
Monika Glennon estimates a false accusation of adultery by an anonymous internet commenter cost her $200,000
by Patrick Kearns Jul 27
Kara Swisher at Inman Connect San Francisco 2018
The Silicon Valley journalist and co-founder of Recode also discussed Google, data, and the future of real estate at Inman Connect San Francisco
by Emma Hinchliffe Jul 20
Homesnap pairs with Facebook to offer Dynamic Ads to brokerages
The Maryland-based company will now offer the ad-targeting tool on its own portal and brokerage websites
Dear Marketing Mastermind: How do you know your marketing is working?
Opinion
3 burning real estate marketing questions — answered
by Christy Murdock Jul 16
Social Media Guide fishing
From mastering video on Instagram to targeted ads on Facebook, social media can be tricky, but our experts have you covered
by Marian McPherson Jul 10
HomePrezzo entering US market with new listing and CMA video features
Australian company has updated its video marketing tools with automated listing videos, templates and CRM integrations
by Craig C. Rowe Jul 10
House head and tech keys
Whether its Facebook, Instagram, YouTube or new platforms like Nextdoor, let us know which networks work best for your business and which you want to learn more about
by Marian McPherson Jul 5