Kirsten Jordan: Learn to let go to regain control of your life
The 'Million Dollar Listing New York' star had to develop a 3-rule system to keep it all together after being cast on the Bravo show. One of her key tenets? Learning to say no
by Lillian Dickerson Jan 23
Ryan Serhant: Real estate has a big problem with chasing trends
The star broker said at Inman Connect New York Tuesday that the industry hasn't fundamentally improved enough, which makes him fear the past's mistakes will be repeated
by Jim Dalrymple II Jan 23
Don't sacrifice humanity for convenience in marketing
'What people want more than anything is not an automated response,' Gisele Ugarte said during Day One of Inman Connect New York
by Ben Verde Jan 23
How to stand out from the AI marketing noise
Agents and brokers can make the most of the latest 'martech' tools by first identifying an area of expertise that they can build their brands on, then forging lifelong relationships with clients
by Matt Carter Jan 23
Top agents on AI: 'It's affordable leverage' you can't afford to ignore
Grab the opportunity, Carrie McCormick of Christie’s International Real Estate, Carrie Soave of eXp Realty and Karen Stone of Engel & Volkers told Inman Connect New York attendees
by Andrea V. Brambila Jan 23
For a better buying experience, agents should look to Warby Parker
Consumers today are accustomed to connecting with products they buy before ever stepping outside of the house
by Taylor Anderson Jan 23
Closing gifts are no longer enough to win repeat clients
During Inman Connect New York, Client Giant founder Jay O'Brien explained his system for breaking out of a referral rut with an inventive client gifting strategy
by Marian McPherson Jan 23
Lofty's new AI Assistant reveals itself at Inman Connect
The AI interface allows more streamlined access to the tools agents and teams use to create marketing assets, nurture campaigns, generate evergreen blog content and even qualify leads
by Craig C. Rowe Jan 23
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
Train ChatGPT with client values for AI-powered content in 2024
Phil Stringer of AI Agent Academy told ICNY attendees to provide the AI chatbot with specific prompts that reflect the perceived value of their clients to gain back time in 2024
by Lillian Dickerson Jan 23
ICNY 2024: Live updates from Inman Connect New York
Inman Connect New York is underway this week in midtown Manhattan. We'll share the hot gossip from the floor. Check back early and often for news, views, announcements, schedules and more
by Inman Jan 23
3-decade veteran Michael Thorne has an 'enthusiasm for disruption'
In his latest Snapshot, Brandon Doyle learns how Canadian Realtor Michael Thorne's 30 years in real estate encompass continuous learning, adaptation and leadership
by Brandon Doyle Jan 23
Here are 9 of the biggest rookie mistakes agents are making
You took a look around and shared with us the biggest mistakes new agents are making right now and what they need to do instead
by Inman Jan 23
Inman unveils inaugural class of MLS Reinvented honorees
This new Inman recognition spotlights 22 leaders who are moving multiple listing services forward into the future
by Inman Jan 22
Japan's Sekisui House becomes 5th largest US builder on MDC deal
The $4.9B acquisition is expected to close in the first half of 2024, once it is approved by shareholders and regulators
by Ben Verde Jan 19