landing page lead conversion
The landing page creates action. The follow-up creates conversion
by Josh Ries Jun 30
zero-cost lead gen
Low- and no-cost lead-gen strategies built for exactly this kind of market
by Christy Murdock Jun 29
geographic farming
Become the most visible, valuable and trusted person in a specific area
by Jimmy Burgess Jun 28
letter mailing strategy
A single just-listed postcard after a sale is a coin toss, not a marketing campaign
by Darryl Davis Jun 25
expired listings
Expired listings provide a wealth of new marketing opportunities
by Bernice Ross Jun 24
future business
Manage near-term transactions and long-term lead generation
by Darryl Davis Jun 22
relationship marketing
Take a peek inside Rachel Kilmer’s relationship marketing playbook
by Jimmy Burgess Jun 21
Digital disruption in real estate: From data to deal
Digital strategy and emerging tech like AI are reshaping the way real estate pros get deals done
by Inman Jun 5
What Zillow's economist doesn't want you to know
Opinion
Greg Hague pushes back on Mischa Fisher's opinion piece
by Greg Hague Jun 5
new agent financial plan
Your budget turns big goals into real numbers
by Maeda Palius AND Amy Chorew Jun 4
Real estate school doesn't prepare you for this
Kate Tofuri and Alli Trowbridge unpack the gap between licensure and success
CoStar to acquire new home data platform Zonda for $800M
The acquisition adds Zonda's data, software and marketplaces to CoStar's portfolio
by Jessi Healey May 29
AI prompts for real estate
Combine niche marketing with high-level AI prompting to develop a business-building engine
by Bernice Ross May 28
Compass Zillow agent response
Opinion
Our fiduciary duty is to the human beings who trust us to guide them through the housing market
by Ben Lalez May 28
Spencer Pratt mayoral race
Find out what you can learn from Spencer Pratt's LA mayoral race campaign strategy
by Josh Ries May 26