A woman on her computer with a huge magnet in the picture to denote how to stop real estate websites from stealing your clients.
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
by Bernice Ross Jun 3
'It's an arms race': How portals are adapting to the commission crunch
The upending of NAR's cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they're adopting to suit the moment
by Marian McPherson May 28
Email sequencing is the latest upgrade for Nimble CRM
Email sequences are automated responses that can be based on specific dates and times, responses to previous messages, actions contacts take on a website or a link within a message
by Craig C. Rowe May 23
The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
by Bernice Ross May 23
Lesson Learned: There are always problems. Your job is to solve them
Honesty, transparency and a knack for problem-solving are the keys to Coldwell Banker agent Robert Robinson's service-oriented approach to success
by Christy Murdock May 22
Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
by Bernice Ross May 16
EXp launches new coaching platform, eXp Elevate Coaching
EXp Realty's new coaching platform, eXp Elevate Coaching, features live and on-demand courses from the brokerage's top agents. The first round of classes starts in June
by Marian McPherson May 10
Growth in residential, rental and mortgage segments lift Zillow in Q1
Zillow tallied growing revenue while stabilizing losses in the first quarter of the year as the reigning search portal narrowed in on its post-commission settlement strategy on Wednesday
by Marian McPherson May 1
More agents plan to switch brokerages in the coming year
Thirty-nine percent of agents plan to switch brokerages in 2024, according to Coldwell Banker Real Estate's latest survey, citing favorable commission structures and strong lead gen systems
by Marian McPherson May 1
Here's how you feel about a potential TikTok ban: Pulse
Inspired by the comments of dozens of members of the Inman community on a recent Facebook post, we wanted to find out what you think about the recently signed TikTok ban
by Inman May 1
6 steps that transform neglected clients into lifelong partners
Staying in touch with past clients and 'orphans' long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect
by Darryl Davis May 1
AI, machine learning power lead-gen tool from Realeflow
'Leadflow AI Agent also is much more cost-efficient than paying companies like Zillow up to 40% of commission income': Realeflow CEO
by Craig C. Rowe Apr 30
7 strategies to turn today’s bad economic news into more deals
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
by Bernice Ross Apr 19
Commission lawsuits, updates, getting listings: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Apr 19