A picture of a woman agent standing in front of a listing to represent tech tools to elevate your listing presentation.
Want to land the listing? Marketing expert Alyssa Stalker offers tech tools designed to help you make a big impression on potential clients
by Alyssa Stalker Aug 6
If you were selling a home, would you hire you as the listing agent?
Thinking about selling a property of your own? Bernice Ross shares 6 reasons why you may not be the best choice to guide your own transaction
by Bernice Ross Aug 5
Here's what your next listing appointment should look like
If you normally get nervous during listing consultations, team leader Carl Medford offers reassurance that listening more than you speak can help you land the listing
by Carl Medford Jul 31
It's not all about the money: The savvy agent's guide to working with athletes and celebrities
In Part 3 of her 5-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage
by Cara Ameer Jul 23
How an Oklahoma agent turned a $35 list price into marketing magic
The share of ultra-low listing prices is up 24% since 2024, according to Realtor.com. Inman spoke to an agent about the upside — and downside — of the tactic
by Marian McPherson Jul 22
Are commissions still falling? What Intel's watching in weeks ahead
Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here's where things stand today
by Daniel Houston Jul 21
Navigating awkward commission conversations: Now Streaming
Real estate coach Darryl Davis teaches you to navigate the sometimes tricky conversations surrounding commissions
by Inman Jul 18
Multi-gen mayhem: Selling a home with 4 generations of input
An organized and proactive process can help keep the peace between family members and sell your client’s home efficiently, Lindsey Harn writes
by Lindsey Harn Jun 30
Opendoor 'flipping the script' by sending seller leads to agents
After pilot tests in 11 markets, iBuyer expands its Key Connections program that puts partner real estate agents in touch with high-intent sellers who want to explore their options
by Matt Carter Jun 24
The 3 stages of a listing — and how to win each one
Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes
by Nick Schlekeway Jun 13
An image of the same house twice; one is black and white and the other in color to represent how to revive a listing without dropping the price.
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
by Darryl Davis Jun 11
8 tips for maximizing a listing's square footage as an agent
Agents can help sellers get the most value for their property by presenting a sleek, appealing home that's optimized every single square foot of space, Clever's Luke Babich writes
by Luke Babich Jun 11
The farming framework: A proven system for listing-driven growth
Whether you’re a new agent or a seasoned pro needing to regain momentum, geographic farming isn’t just a marketing tactic — it’s a foundation, Jimmy Burgess writes
by Jimmy Burgess Jun 6
How to keep a listing (and your sanity) when sellers won’t listen
As a listing agent, you didn't sign up to be steamrolled. You signed up to serve. Coach Darryl Davis shares strategies for working with difficult sellers
by Darryl Davis Jun 6
It’s time to take back our listings
Opinion
Real estate pros have let tech platforms and restrictive policies chip away at agent value for too long, coach Darryl Davis writes. Let the people who earn the listing own the lead
by Darryl Davis May 20