How to bring sellers back to reality as the market cools
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
by Marian McPherson Aug 24
Inman Review: Can iBuyers get you leads? They can with Zoodealio
Opinion
Not quite an iBuyer, Zoodealio does in some instances buy a seller's home, but the software's experience is clearly developed around getting agents more listing leads
by Craig C. Rowe Jul 23
9 tips for getting in good with local listing agents
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
by Stephanie Lanier Apr 24
More than half of agents don't bother staging homes for sale
Just over half of listing agents say in a NAR survey that they believe staging boosts how much buyers will offer, but about the same share don't stage. Is reality TV to blame for unrealistic expectations?
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
A Louis Curtiss-designed gem lists for $5.49M
The nearly 15,000-square-foot home was completed in 1913 and draws on the Prairie School architectural style
by Lillian Dickerson Nov 20
Highly rated iBuyer offer aggregator rebrands and gets even better
Opinion
Atlanta-based OfferBarn is now WyzeGyde. It’s not often that an already worthwhile software product undergoes a substantial overhaul and comes out even better — but this one did.
by Craig C. Rowe Nov 16
To keep or remove? Why photos of sold homes still pose a conundrum
A growing number of buyers are demanding the removal of online photos used to market the home they purchased. MLSs and agents are fighting back to keep the pictures intact. Here’s what both sides are saying — plus a few solutions
by Carl Medford Sep 14
Open house manager OHGuests packages features with affordability
Barely a month old, this open house management solution for individual agents and hands-on brokers stresses data security and affordability, and it's flexible for all mobile operating systems
by Craig C. Rowe Sep 13
Facing a buyer’s market? 5 pivots listing agents must make
Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
by Nicole Solari Jul 9
What's a great lead worth? Ideal Agent puts that question to the test
The company selects only a market's best performers to access its highly qualified seller leads, who will pay between 2% and 4.5% commission depending on the deal
by Craig C. Rowe Oct 31
Closing emergency! 6 last-minute snags and how to solve them
No two transactions are the same, but these remedies can be used to address the unexpected delays that often happen right before clients go to sign on the dotted line
by Cara Ameer Sep 14
Redfin CEO: 'The stability of the marketplace has been undermined'
Glenn Kelman discusses his brokerage's new listing attribution proposal, pocket listings, the inventory shortage and more in our exclusive interview
by Andrea V. Brambila Jun 27
Home shopper home searcher homebuyer
The hi-tech brokerage thinks NAR should require websites to display a specific type of link back to brokers, changing how Zillow and realtor.com work
by Andrea V. Brambila Jun 27