Price and marketing expertise are key to building trust and showing your value with a well-thought-out listing presentation, broker Nick Schlekeway writes
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day
Great marketing uses a framework that naturally grabs the prospect's attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes
Find out how to lead with safety in every transaction and protect buyers, sellers, FSBOs and yourself from crime with security specialist Tracey Hawkins
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth
While some clients can see the value in a team structure for their real estate transactions, others are resistant. Erin McCormick Torres tells you what to say and how to set expectations
Want to join the ranks of the top listing agents in your market? Trainer and author Bernice Ross says that these proven strategies and tactics can help you become a top listing agent as well
'Bad advice that sounds cool is still bad advice,' Sharran Srivatsaa, of The Real Brokerage, cautioned agents at Inman Connect. Instead, try these 5 tips he suggested to set yourself apart
When your clients ghost you it can sting, but it doesn't have to be the end of the relationship. Get to the bottom of the situation with these professional prospecting tips
Opinion
Remember, when you're cold-calling, you're serving — not selling. Here are 3 concepts and 6 dialogues that can help you communicate more effectively
Every agent wants to win more listings, but few are willing to invest the time practicing. You must be willing to do the reps and craft your presentations so that sellers will likely sign with you. Here's how
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing