How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
Defend your commission! 3 steps for showing sellers you’re worth it
Opinion
Here's how to differentiate and showcase your value from the get-go at the listing appointment
by Carl Medford Dec 14
Want more inventory? Nail the listing presentation
Everything in real estate is happening with rapid speed today. That's why you can't waste time with another boring presentation that does nothing to build trust. Here's what you can do instead to win the listing
by Faisal Susiwala Oct 23
NextHome launches luxury brand 'The Casan Collection'
The brand will aim "to be a new benchmark for how luxury real estate is represented, marketed, advertised and sold"
by Lillian Dickerson Oct 19
4 best practices to help you nail every listing
From standard operating procedures to pandemic preparations and the fundamentals of listing success and conversion, these four practices are the key to success
by Kathleen Black Sep 24
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
by Christy Murdock Sep 23
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
How to keep your agents tuned into your training
Right now, team members are wanting and demanding opportunities, and it's up to you to prepare them for success and ensure a high likelihood of return for the business. Here's how to do that with training
by Kathleen Black Aug 13
Most agents aren't including Zestimates, iBuyer info in CMAs
While most agents said they had never done a virtual listing presentation, 51% said they were very or extremely likely to in the next 6 months, according to a new W+R Studios survey
by Andrea V. Brambila Jul 28
What the Super Bowl halftime show and real estate have in common
Opinion
Strive to be the producer who solves problems and guides clients, who helps others get better and who gives back to this industry we all love
by Jay Thompson Feb 5
Almost 5 years later, Studeo still tells great listing stories
First reviewed in 2015, Studeo continues to offer agents, teams and brokerages a powerful way to tell marketing stories with new automated, MLS-integrated feature
by Craig C. Rowe Nov 19
You’re the worst! 15 lessons I’ve learned from bad salespeople
Opinion
Having to endure awful sales experiences reminds us what not to do when trying to land new business
by Teresa Boardman Sep 19
Want to make your mark in luxury? Conquer these essentials
Opinion
If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between
by Spyro Kemble Sep 6
3 tips for closing 90% of listing appointments
Coldwell Banker top producer Brian Moses gives his top game-changing strategies for closing sellers
by Pat Hiban Jul 30