setting boundaries with clients
How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now
by Josh Ries Nov 18
Selling the OC cast
We asked The Oppenheim Group's Orange County agents to share 3 things most people don't know about them. Here are the Netflix stars’ fun facts, along with personal pictures
by Dani Vanderboegh Nov 12
Halloween marketing tricks
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
by Darryl Davis Oct 29
social media advice from Ryan Serhant
This week, Ryan Serhant and a lineup of content marketing stars teach you how to make the most of the power of social media to connect, educate and entertain your followers
by Christy Murdock Oct 20
A woman in PJs in her bed pulling off a sleep mask to signify how top real estate agents start the day.
The first hour can set the tone for how an agent leads, serves and wins, Kevelyn Guzman writes, especially in markets that feel uncertain or unpredictable
by Kevelyn Guzman Oct 15
real estate marketing
Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough
by Darryl Davis Aug 29
An silhouette of a man and a woman arguing in front of a kitchen table to represent formulating counteroffers to a lowball offer and negotiating concessions.
Now that buyers have leverage, Troy Palmquist writes, counteroffers matter more. Here’s how to protect seller value and keep deals alive
by Troy Palmquist Aug 27
family with sold home as part of how to write a real estate case study
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction
by Christy Murdock Aug 22
Diagnose before price adjustment: Your listing rescue checklist
Resist the urge to slash the price. Use this checklist to find out why your listing lingers
by Darryl Davis Aug 18
Keller Williams exec shares how to win trust with clients — and Google
Ahead of Mega Agent Camp, Keller Williams Head of Industry and Learning Jason Abrams talks AI, social media and the continuing importance of fostering in-person connections
by Marian McPherson Aug 11
7 outdated real estate practices agents should stop in 2025
If you want different results, Jimmy Burgess writes, start doing different things. Stop doing what used to work, and start doing what works now
by Jimmy Burgess Jul 27
Here's what's happening with home prices in your market: Pulse
Sellers and buyers both seem dug in on their price, so we asked: What's happening with home prices in your market, and how are you setting expectations with clients?
by Inman Jul 23
Stale listing? Here's how to reset, refresh, relaunch: The Download
It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers
by Christy Murdock Jul 19
An image of the same house twice; one is black and white and the other in color to represent how to revive a listing without dropping the price.
A price drop is not your only option when the market's slow or the listing's stale. Darryl Davis offers strategies to reboot and relaunch that property
by Darryl Davis Jun 11