A new faucet? Hand sanitizer? The unlikely marketing spends that have a big payoff
Opinion
Marketing doesn't just come from online platforms and social media. Some of the most important things you need can be found nearby
by Teresa Boardman Mar 14
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
I don't dance: 5 TikTok marketing ideas for agents with 2 left feet
If the recent influx of agents dancing for views on their social channels gives you the ick, try these 5 short-form content ideas instead
by Rachael Hite Mar 8
How to shoot your own listing videos and photos on the iPhone
Using your iPhone to capture professional quality marketing collateral for your listing is possible. These pro tips will help you make your snaps stunning
by Latham Jenkins Mar 8
7 marketing metrics that matter most (and how to measure them)
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
by Laura Viñalet Mar 7
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
QUIZ: Have you gotten lazy with your marketing?
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
by Laura Viñalet Mar 3
23 ways to turn one listing into many, many more
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals
by Jimmy Burgess Mar 3
Real Estate Webmasters launches REWpert, a human-assisted AI tool
REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do
by Craig C. Rowe Mar 2
Combine social listening with your CRM to upgrade your marketing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
by Alyssa Brody Mar 1
Here's where you're cutting back your marketing spend: Pulse
Last week, we asked you to tell us where you're trimming the fat in your budget. Here's what you had to say
by Inman Mar 1
RE/MAX announces new campaign: 'Unstoppable Starts Here'
The branding campaign intends to provide RE/MAX's wide network with a fresh, new look. It will gradually roll out through 2023, according to the company
by Ben Verde Feb 24
Rila aims to capture home 'vibes' with 30-second short-form videos
The update also includes what the real estate search app calls a 'home-centric machine learning media classifier,' or an algorithm that improves its content recommendations with each use
by Craig C. Rowe Feb 24
'Charge the storm': What to watch at Keller Williams' big Family Reunion
Texas-based franchisor Keller Williams is hosting its annual Family Reunion conference in California Friday through Wednesday. Here are the sessions, speakers and events you can't miss
by Marian McPherson Feb 16
TriangleMLS, WellcomeMat: Video is the new photo in real estate
The largest multiple listing services in one of the nation’s most sought-after home markets is now helping its members market themselves through video
by Craig C. Rowe Feb 10