The Real Word on real estate-related reality TV
Opinion
This week, Byron Lazine and Nicole White discuss real estate-based reality shows, Google searches for 'housing bubble' and NAR spending
by Byron Lazine May 31
Luxury home auctions are having a moment. Here's how to get in on it
Luxury homes that eventually go to auction sometimes come across as the black sheep of listings and require a nuanced approach. Here are luxury agent Aaron Kirman's top tips for success
by Lillian Dickerson May 27
Sotheby's taps former Compass executive to lead sales operations
Former Compass regional president Kamini Rangappan Lane has joined Sotheby's International Realty, according to an announcement on Monday. Lane will lead the brokerage's sales strategy
by Marian McPherson May 23
Tom Ferry talks housing, marketing: The Real Word
Opinion
This week, Byron Lazine and Nicole White welcome Tom Ferry to discuss housing bubble talk, home affordability and marketing
by Byron Lazine May 20
15 smart money management rules to live by
There’s always room to grow when it comes to making smarter financial choices. Whether it’s a quick fix or a long-term strategy, here are some savvy money moves you can start making today
by Christy Murdock May 19
Serhant. launches agent marketing package for $10M+ properties
The marketing package for Serhant. Signature properties will come at no additional cost to agents and will include branded materials from Serhant. Studios and Serhant. ID Lab
by Lillian Dickerson May 16
Brown Harris Stevens' TikTok has arrived. Here are its 6 best videos
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
by Lillian Dickerson May 13
'I'm with Anywhere': Agents await direction on where Realogy is going
Realogy rebranded as Anywhere on Thursday, surprising agents, industry leaders and branding experts, who were mostly upbeat about what the new name means for the company's trajectory
by Marian McPherson May 13
Find hidden listings in your market with a CMA-a-day campaign
Opinion
Stop trying to sell homeowners on selling their homes. Instead, offer value with this simple, proven technique for listing lead gen
by Tom Toole May 12
Can't wait? 4 tips to grow your social media following quickly
Opinion
When growing your social media audience, remember that it will be a marathon and not a sprint. You want to build a qualified audience that will be receptive and will engage with your content
by Laura Stace May 9
May the 4th be with you: The best Star Wars real estate memes of 2022
In honor of that sacred day, Inman has rounded up some of the best real estate and Star Wars crossover-themed memes of the year
On a dime: Bootstrap your business with these 8 simple strategies
Four real estate agents share how fellow professionals can reconfigure their budgets and save on everything from tech, marketing, open houses, closing gifts, gas and so much more
by Marian McPherson May 6
Own the role of producer: Video marketing with Latham Jenkins
Learn how to make your video marketing pop and create a more effective, efficient and meaningful visual story. Wyoming agent Latham Jenkins offers insights and best practices for exceptional listing videos
by Christy Murdock Apr 29
Win 'em over! 7 steps for a fierce listing presentation
Opinion
Bring your confident self and exceptional service to every client opportunity. From there, follow these steps to devise an effective listing presentation that will have you winning listings like a champ
by Rainy Hake Austin Apr 25
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19