NAR spent big on exec salaries, marketing and lobbying in 2024
The association's IRS Form 990 shows where its priorities lie when it comes to spending, painting a picture of the state of things before 'fiscal discipline' by its new CEO fully kicked in, NAR said
In latest industry hook-up, Follow Up Boss and Rechat target industry power users
The companies' 2-way integration means data acted upon in one will be updated in the other. Users can also use Rechat’s tools to identify and contact existing FUB lists and leads
by Craig C. Rowe Dec 2
What it takes to build a $100M real estate brand with heart
Coach Melanie Klein shares the growth journey of O'Connor Estates, a Brentwood, California, real estate team that's making waves for all the right reasons
by Melanie Klein Nov 25
If price is king, why do we even market new listings?
If pricing is the engine for selling a listing, Josh Ries writes, marketing is the steering wheel. Together, they keep the deal moving forward
by Josh Ries Nov 25
setting boundaries with clients
How can you make yourself available while still setting boundaries with clients that are healthy? Josh Ries offers tips to implement now
by Josh Ries Nov 18
real estate podcasting
Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy
by Stacey Ross Cohen Nov 18
RateMyAgent and Curated Social merge to form Renowned platform
The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation
by Lillian Dickerson Nov 14
5 things to know before throwing money at real estate problems
Your real estate budget isn't built for brute-force spending, Josh Ries writes. It rewards clarity, consistency and thoughtful execution
by Josh Ries Nov 14
magic words to help real estate agents close more deals
These 5 simple phrases from Jimmy Burgess have helped countless agents win more listings, close more buyers and lead to more cooperative transactions with other agents
by Jimmy Burgess Nov 9
Real partners with MAXA Designs
The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm's AI-powered concierge
Realtor.com's FlyAround offers a bird's-eye view of the market
FlyAround is an update to Realtor.com listings, in partnership with TopHap and Google Maps, that provides low-altitude satellite views
by Craig C. Rowe Oct 30
old school marketing strategies
The best agents in 2026 will blend innovation with authenticity, trainer Bernice Ross writes, using new tools to amplify rather than replace the human touch
by Bernice Ross Oct 30
Halloween marketing tricks
Every holiday is an opportunity to remind people that you're not just a salesperson, Darryl Davis writes. You're a neighbor and, possibly, the hero they need now
by Darryl Davis Oct 29
Tech Review: Guest House shrinks time-to-market with listing prep
Guest House is about the tactile experience that manifests when a home is complemented by its furnishings
by Craig C. Rowe Oct 27