The newest addition to your buyers' wish list: 'Zoom rooms'
As remote working becomes the norm, real estate agents are highlighting 'Zoom rooms,' which are spaces with perfect backgrounds for virtual meetings
by Marian McPherson Jul 27
Amid acquisition dustup, CoreLogic releases visual marketing services portal HomeVisit
Tested by the Rhode Island Association of Realtors & State-Wide MLS, the new portal will allow agents to streamline ordering of multiple marketing services
by Craig C. Rowe Jul 23
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
New ways to engage the Inman audience
Vendors can leverage these innovative new channels to reach their audience
by Lauren Walker Jul 1
Chime and social media ad agency Dippidi announce new partnership
The companies announced on Monday a partnership to help real estate professionals boost lead generation and conversion rates
by Lillian Dickerson Jun 29
Bring your design in-house with RelayThat's easy-to-use tools
Opinion
Another option for agents and marketing staff looking to bring their design in-house, this web-based marketing resource provides creative cues, just enough brand control and plenty of value
by Craig C. Rowe Jun 26
CINC and Structurely team up to build a better chatbot
The popular lead generation and nurturing solution has worked for 9 months with intelligent automation company Structurely to deeply entrench its tech
by Craig C. Rowe Jun 25
Our house isn’t someone’s deal — stop texting and calling
Opinion
People's homes are more than just pieces of real estate — they're sanctuaries, especially now. That's why agents need to ease up on sleazy and pushy marketing tactics during this difficult time and be more thoughtful instead
by Teresa Boardman Jun 18
Turn that 'no' into a 'yes': 9 problem-solvers for agents
Opinion
Use these skills to improve your ability to solve problems and get the answer you need
by Bernice Ross Jun 3
Want to keep your online profiles on point? Here are 5 tips
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
by Andrew Fortune Jun 2
ActivePipe debuts new lead qualification program
The Lead Qualify Program can create customizable email campaigns that are meant to generate new business from agents' existing databases
by Jim Dalrymple II Jun 1
Growing fast? Here's what this indie brokerage learned when exploring franchise options
Opinion
While navigating meetings with countless brands, from long-established companies to newly minted disruptors, this indie brokerage learned a few lessons about growth — and a thing or two about its own values
by Stacie Staub Jun 1