Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
Words are very powerful, writes broker Joseph Santini, so choose them carefully. You’ll reap the benefits of strong communication and greater success in both your business and personal life
Building the business of your dreams takes vision, hard work and perseverance. Jimmy Burgess and brokerage founder Price Rainer outline key steps to help you reach your most ambitious goals
Opinion
On the 35th anniversary of the Capital Crawl, a demonstration that helped push the Americans with Disabilities Act into law, now is the time to ask: Is unintentional bias turning off prospects?
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
A practical framework for agents navigating platform uncertainty
Marketing yourself and your business starts with your bio. Inman's Christy Murdock shares what to write and how to ensure you look your best
Enhance, optimize and fine-tune your online presence by using this social media refresh checklist for real estate from Inman's Christy Murdock
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
A service-oriented approach leaves you and your clients feeling better about every interaction. Coach Darryl Davis offers 9 strategies for reaching out in a positive, authentic way
The partnership will provide members with its Renaissance web development and content management platform, luxury-focused lead generation tools and other innovations, REW says
This compilation of tips from author and coach Darryl Davis will delight those who prioritize thriftiness and cost-effectiveness, regardless of their experience level in the industry
In a shifting market, the right price is everything. Here's how to make sure you're helping your sellers crunch the numbers effectively from the get-go